1. The document outlines Adriaan Oomen's background and experience in brand communication, advertising, marketing and direct marketing. It summarizes some of his awards. 2. It then discusses Addfocus, the company Oomen founded, and their focus on helping brands succeed through positioning strategies, training and their unique approach. 3. Their primary clients are service providers and the presentation provides examples of positioning strategies and campaigns they have developed.

1. 1
Dag Van Het MKB 2010
BENUT JE ONDERSCHEIDEND VERMOGEN
ADRIAAN OOMEN
 Oprichter & Partner ADDFOCUS (2007)
> Massacommunicatie, Radboud Universiteit, Nijmegen
> Master of Management & Organisation (MMO), TiasNimbas, Tilburg.
 20 ervaring in:
> Brand Communication & Advertising (Rabobank)
> Marketing & Marketing Communications (Reaal Insurance, Rabobank)
> Action Marketing & Direct Marketing (TNT Post, Reaal)
 Awards
> Adverteerder van het Jaar (SAN; Rabobank corporate campagne - 2004)
> Gouden Effie (Rabobank corporate campagne - 2005)
> Zilveren Esprix (Addfocus - Rabobank Dreamchasers - 2009)
 Kracht
> Brand positioning & Advertising expert
> ‘Slijpsteen’
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© ADDFOCUS 2010

2. 2
PASSIE
 Merken laten Werken
© ADDFOCUS 2010
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IN HET HOOFD EN HET HART…
 http://www.youtube.com/watch?v=dfU17niXOG8
© ADDFOCUS 2010
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3. 3
ONZE BELANGRIJKSTE ACTIVITEITEN
 Positionering strategie  Opleidingen & Trainingen
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© ADDFOCUS 2010
ONZE KLANTEN: Primair dienstverleners
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© ADDFOCUS 2010

4. 4
WIE HAD OOIT GEDACHT DAT…
 http://www.youtube.com/watch?v=uLTIowBF0kE
© ADDFOCUS 2010
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RABOBANK – Jochem de Bruin
 http://www.youtube.com/watch?v=Z6L56Yh37ws
© ADDFOCUS 2010
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5. 5
SCHERP POSITIONEREN IN 7 STAPPEN (en een halve)
© ADDFOCUS 2010
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DE ADDFOCUS AANPAK
1. Relevante Behoeften
2. Unieke Sterktes
3. License-to-Win: Onders. Vermog.
4. Marketing strategie
5. Positionering strategie: Belofte
6. Bewijs
7. Implementatie
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© ADDFOCUS 2010

6. 6
BEHOEFTE
© ADDFOCUS 2009
STERKTES
 http://www.youtube.com/watch?v=OC-bLGkvTAg
© ADDFOCUS 2010
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7. 7
‘LICENSE TO WIN’
0,69 4,79
© ADDFOCUS 2010
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MERKBELOFTE
 http://www.youtube.com/watch?v=23j1B4-lroM
© ADDFOCUS 2010

8. 8
BEWIJS
 http://www.youtube.com/watch?v=q-RLqLx1iYI
© ADDFOCUS 2010
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POSITIONERING
 http://www.youtube.com/watch?v=ZeXOafkh5CA
© ADDFOCUS 2010
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9. 9
WAARMAKEN
 http://www.youtube.com/watch?v=neW6NZyucZw
© ADDFOCUS 2010
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SAMENGEVAT…
 WWW.ADDFOCUS.NL
© ADDFOCUS 2010
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