The document discusses an Asianpaints social media activation strategy for Indonesia. It provides insights on internet and social media usage in Indonesia, showing that YouTube and Facebook are the most active platforms. The proposed strategy is to create DIY and upcycling video content showcasing Asianpaints products, and share this on YouTube and Facebook to raise brand awareness and drive sales among urban creative target audiences. The videos will highlight how Asianpaints helps solve problems and brings creative results by showing product usage and mural projects.

2. SOCIAL MEDIA
ACTIVATION

3. INSIGHTS
INDONESIA
INTERNET USERS
Internet Users
132.7 Million
Active Social Media Users
106.0 Million
Source: Google consumer barometer, january 2017

4. Source: Asosiasi Penyelenggara Jasa Internet Indonesia , 2016
INSIGHTS
INDONESIA
INTERNET USERS
BASED ON AGE
35 - 44
38.7 Million
25 - 34
32.3 Million

5. INTERNET USERS
IN INDONESIA
BASED ON PROFESSION
Worker
82.2 Million
Housewife
22 Million
Source: Asosiasi pPenyelenggara Jasa Internet Indonesia , 2016
INSIGHTS

6. SOCIAL MEDIA
FREQUENTLY VISITED
Source: Asosiasi Penyelenggara Jasa Internet Indonesia , 2016
INSIGHTS
71.6 Million
19.9 Million
14.5 Million

7. CREATIVE STRATEGIC
WE NEED
SOCIAL MEDIA ACTIVATION
FOR DIGITAL CAMPAIGN
IN VIDEO FORMAT
Technology Based Performance
We deliver high-tech products and services based
on technological innovation, with a human touch.
ASIANPAINT
DNA

8. source: globalwebindex, q3 & q4 2016, aged 16-64
Youtube and facebook
become the most
active social media
in indonesia
MAKE A VIDEO
AND USE FACEBOOK
TO INCREASE AWARENESS
AND YOUTUBE
AS A MEDIA BASE
CREATIVE STRATEGIC

9. CREATIVE STRATEGIC
DIYVIDEOS
AND
W E
FOCUS ON

10. DIY (HOW-TO)
POSITION IS 8 OF 26
THEMES OF
VIDEO INTEREST
Source: https://tech.co/26-biggest-youtube-trends
RTB

11. DIY (HOW-TO)
THE CONCEPT IS
CORRELATION WITH
ONE OF
ASIANPAINT DNA
RTB
We believe the transformative
and inspirational potential
of creativity
ASIANPAINT
DNA

12. AS A
PROBLEM
SOLVING
Asianpaints came as a product that solving problems
by its great quality and estetically beautiful result.
RTB
FOR THE AUDIENCE

13. BRING IT WITH
UPCYCLING &
DIY TREND
Upcycling & DIY
is a creative trend that fits to the one of
the Asianpaints brand pillar
CREATIVE RESULTS
We believe the transformative
and inspirational potential
of creativity
ASIANPAINT
DNA

15. CONTOH VIDEO UPCYCLING & DIY

16. “It is not a customer facing piece of communication, but rather a yardstick
against which we can measure and assess our brand activity. It is what
the consumers feel (or should feel) about the brand “asianpaints”
THE PROJECT
REASON IS RELATED TO
ASIANPAINTS BRAND IMAGE
CREATIVE RESULTS
LOVE OF
MY BEAUTIFUL
HOME

17. GOALS
THE MULTIPLAY EFFECTS
CREATING AWARENESS AND BRAND RECOGNITION
PRODUCT EXPERIENCE
INCREASE PRODUCT SELLING

18. THANK
YOU

19. BACKGROUND
- keberadaan asianpaint di Indonesia yg sudah berjalan lebih dari 2 tahun
- perlunya asianpaint melakukan pendekatan / perkenalan terhadap calon target audiens
- era web 3.0 adalah era kemudahan dalam mengadopsi pendekatan / perkenalan dengan cara yg lebih efektif
INSIGHTS
- menjelaskan data pengguna internet dan sosial media di Indonesia
POSITIONING
- Memposisikan end-user pada generasi Urban & Creative people
CREATIVE STRATEGIC
- Membuat materi kampanye berupa videoblog
- Content videoblog adalah DIY upscaling dan mural
- Melakukan kampanye online 360º
- Juga memperkenalkan website official melalui content video
RTB (REASON TO BELIEVE)
CREATIVE RESULTS
GOALS
Web 3.0 era is taking place. New
available now are shaping consum
social networks and online video.
A fast-growing branch of marketin
specialised in management of soc
is Social Media Marketing (SMM)