Youth:Ink is an incredibly innovative Youth Marketing Company. We are focussed on youth and community marketing, leveraging the insight that peers are the biggest influencers in this segment. We create evangelists for brands to drive meaningful consumer2consumer conversations and advocacy.

1. www.letsintern.com/youthink

2. About
Letsintern
www.letsintern.com – The parent company:
Is India's premier online portal connecting young people (college students) to
internship opportunities and giving organizations access to young talent

3. Highlights
Delivered over
18000 internships
Young talent
Unique
student
programs
to over 4000
companies
Network of
1,50,000 college
students across
1050+ colleges
5000+
virtual
internships
34+ cities
Young
30+
talent to
industries
over 4000
34+ Cities
30+ Industries
companies

4. Awards and
Accolades
Winner - ET
Power of Ideas 2010
NASSCOM
Emerging Start Up
Award - 2011
Annual Govt.
Grant from Dept
of Science &
Technology

5. About
Youth:Ink
Youth:Ink - The subsidiary company:
Is India’s first and the most admired Youth Marketing Company; delivering
campaigns for brands in the space of brand advocacy, peer to peer,
community marketing and youth focused IPs

6. Highlights
Deep Insight into
the lifestyle of
Young talent
Gen Y
to over 4000
companies
Standing for
designing the
most innovative
and economical
campaigns
Brand Advocacy
Programs for over
28 Global Brands
3000+
Brand
Advocacy
Internships
Execution
capacity in
18 cities
34+ cities
Redefining
30+
corporate
industries
and youth
connect

7. Services

8. Network
Offices
Execution
Network

9. Key Clients

10. The Team
We are a bunch of 20 somethings from some of the best institutes
in the country
who understand the youth, how and why they consume brands,
what motivates them and most importantly what influences their
purchase decisions

11. HOWWEDO
WHAT WE DO

12. DRIVE
EMPOWER
ENVISAGE
Conversations, trials,
conversions with them
honest fans
Youth Campaigns
PROMPT
Brands to trigger fans
HARNESS
their peer to peer
power

13. CASE
STUDIES
Effectively Accessing And Engaging The Youth Market With Cutting-edge
Campaigns That Deliver Significant ROI

14. Objective:
To carry on the legacy; aim to build a Bigger &
Better series – more participation, more
contests, more college students, more cities!
Structure, market and support execution
What did we do?
Appointed 500 Campus Managers
Activated all marketing channels
Supported execution for mini fests, zonals and
finale in Goa
Result:
50,000+ Registrations, 26 competitions, Footfall
75,000 +

15. Program Video
Objective:
To establish street style fashion as an underground alternative culture in colleges by
engaging influencers who echo the brand
value
What did we do?
Identified Originals from across the country
Adopted 360 degree model – multiple
engagement at multiple touch points
Result:
50,000 young people enlightened about
adidas originals
20,000+ conversations on social media
Massive brand immersion through user
generated content professing love for the
brand

16. Objective:
To instill confidence in people wearing
spectacles by promoting lenses as an alternate
– facilitated through advocates via product
trials
What did we do?
Appointed users; facilitated eye-check ups,
free trials for their friends, how-to-use lessons,
sharing user generated content
Result:
Hundreds of college goers contacted
32.36% conversion rate
Stream of user generated videos and pictures

17. Objective:
To generate product trials amongst the youth;
simultaneously support the A.R. Rahman
campaign & newly launched online store
What did we do?
Appointed Brand Advocates who live by music
Activated peer to peer marketing channel
Engagement through house parties aided by
JBL docks, poker kits, party kits, latest music
Result:
Successful WOM - Each advocate reached out
to atleast 200 friends & further on
Trials resulted in 44% consideration for their next
purchase
Social media bombarded with JBL products’
content

18. Objective:
To drive awareness, trials and conversions via
peer to peer marketing
What did we do?
Appointed advocates who echo the brand
values
Activated all youth contact touch points
Facilitated trials prompting conversations
floating across social media
WOM led to conversions
Result:
80-100 trials generated by each advocate
Reached out to 30 colleges in Bengaluru
(approx 50,000 students)
4,00,000 social media impressions
Video 1 Video 2
Video 3

19. Objective:
To promote the HIL amongst college students
across Delhi NCR, Mumbai and Lucknow
What did we do?
Appointed sports/hockey buffs
Leveraged their network to create awareness
Result:
Reached out to hundreds of young people
Massive social media conversations
Increase in footfall

20. Objective:
To generate conversations via social media
focusing on the Achieve with Dell campaign
What did we do?
Activated the network/technology communities
Urged young achievers to share conversations,
stories around technology powering their
dreams & passion into reality
Result:
500+ stories published on the microsite
5000+ social media updates by technology
communities

21. Objective:
Employee hunt across colleges in 7 cities
What did we do?
Promotion through marketing collateral
Workshops, social media interaction
Result:
Reached out to hundreds of young people
Screened 2000+ applications
Massive social media conversations

22. Objective:
To drive trials and conversations across Delhi
and Mumbai
What did we do?
Tie-ups with college educational societies and
libraries
Knowledge transfer through workshops
Student Scholarship scheme
Result:
High product acceptance
Stream of user generated content on social
media
New user registrations

23. CLIENT TESTIMONIALS
“ The level of professionalism and
capability belies their young profile.
Their ideation and execution skills
rival the best and the biggest in the
field. I would recommend them...”
PREM KAMATH, CEO,
CHANNEL [V]
“ Very focused & know the space
(gen Y) where they operate……
End to end & integrated
approach…”
MAYUR S, DIRECTOR,
LEARNING & DEVELOPMENT,
VIACOM 18