Diapositivas presentadas por Mariano Farias Gomide​, CEO y Fundador de VTEX & Vicepresidente de la Cámara Brasilera de Comercio Electrónico Camara-e.net , en el eCommerce Day Santiago 2015 en la plenaria "KEYNOTE ECOMMERCE III: RETAIL REINVENTED ­ COMO IMPLEMENTAR EN UN RETAIL TRADICIONAL UNA ESTRATEGIA MULTICANAL CON FOCO EN EL CLIENTE Y NO EN PROCESOS ".

1. Retail Renvented
Are you a middle man?
Watch out! The internet will get
you

2. ¿su compañía ya
se preparo para
la revolución
digital?

3. ¿cuál es el
costo de esta
película?
CAPEX

4. OPEX

5. ¿cuál es el
costo de
esta música?
CAPEX

6. OPEX

7. ¿cuál es el
costo de
esta bebida?

9. ¿Tenemos en el
futuro una manera
más eficiente para
beber gaseosa?

10. ¿Cuánto tiempo
más va a vivir
Coca-Cola?

15. ¿Cuánto tiempo
más va a vivir
Coca-Cola?

18. ¿cuál es el
costo de su
proyecto?
CAPEX o OPEX

19. CONTENT
PRODUCT
COMPARISON
SELLER
COMPARISON
PAYMENT
LOGÍSTIC
Customer
Produto
1990 2005 2010 2015?
CONTENT
PRODUCT
COMPARISON
SELLER
COMPARISON
PAYMENT
LOGÍSTIC
Customer
Produto
Customer
Produto
LOGÍSTIC

23. CONTENT
PRODUCT
COMPARISON
SELLER COMPARISON
PAYMENT
LOGÍSTIC
ENGAGEMENT MAP AMAZON GOOGLE EBAY
WAR GAME

24. CONTENT
PRODUCT
COMPARISON
SELLER COMPARISON
PAYMENT
LOGÍSTIC
ENGAGEMENT MAP AMAZON GOOGLE EBAY
WAR GAME

26. Resilience
Dictionary:
1. the power or ability to return to the original form, position, etc., after being bent, compressed, or stretched; elasticity.
2. ability to recover readily from illness, depression, adversity, or the like; buoyancy.

27. Inspiración - Sugerencias

28. What kind of war are we fighting?

29. Retail Core Assets
1950-2005 - ordinary people and process
main asset = SPACE AND FINANCIAL POWER
>2005 - talented people and user experience capacity
main asset = VELOCITY and AGILITY

30. Process Oriented Environment
X
Customer Centric Oriented Environment

31. Budgeting Karma
Bigger your project, more important you are for the company
Of course there is something VERY WRONG with this culture
Upside down the flow above!!!!
1. Set goals that will enable us to grow
2. Break the goals down so that there is clear ownership
3. Refine goals into measurable targets
4. Figure out how many new people are required to hit the
targets
5. Estimate the cost of the effort
6. Benchmark against the industry
7. Make global optimizations
8. Execute

32. CAPEX x OPEX

33. Have a SWAT team linked direct to C level
Intervention is OK on an survival environment

34. AVOID "CORPORATIVATION"
AVOID "CORPORATIVATION"
AVOID "CORPORATIVATION"
AVOID "CORPORATIVATION"
AVOID "CORPORATIVATION"
AVOID "CORPORATIVATION"

35. BE CAREFUL BY PUSH STANDARDS
BE CAREFUL BY PUSH STANDARDS
BE CAREFUL BY PUSH STANDARDS
BE CAREFUL BY PUSH STANDARDS
BE CAREFUL BY PUSH STANDARDS
BE CAREFUL BY PUSH STANDARDS
Real Standard was create by natural forces.

36. CREATE AN AGILE E-COMMERCE CHANNEL
AND THEN INTEGRATE
OMNI CHANNEL IS THE UNION OF
CHANNELS. YOU MUST CREATE THEM
BEFORE

37. TEST DIFFERENT APPROACHES
EVER

38. CREATE THE READYNESS
Create all assets necessary as fast as it is possible.
Don't bet on a specific flow. We do not know where the war will take place.
And it is no necessity of Capex. It is a Opex game.

39. OPERATIONAL CAPABILITY - ECOMMERCE ASSETS
User Experience
Busqueda
Online - Webstore
Online - Mobile
Picking
In-store - Físico
Online - In-store
Per client
Picking Express
(1-3h picking)
Cross Docking
Picking 1day
Pago
Tienda Fisica - Caja
Online Mobile
Online - Webstore
Online - In-store
Delivery
User Collect
Drive thru
Delivery
Callcenter
Pago On Delivery User Carry
www.vtex.com
Customer Engagement Management

40. HIERARCHY
CREATE A NON EXCUSES ENVIRONMENT
CREATE A NON EXCUSES ENVIRONMENT
CREATE A NON EXCUSES ENVIRONMENT
CREATE A NON EXCUSES ENVIRONMENT
CREATE A NON EXCUSES ENVIRONMENT
CREATE A NON EXCUSES ENVIRONMENT
CREATE A NON EXCUSES ENVIRONMENT
CREATE A NON EXCUSES ENVIRONMENT
CREATE A NON EXCUSES ENVIRONMENT

41. un ejemplo de este nuevo mundo
50millones de usuarios unicos/mês
56ventas por segundo em la plataforma
842versiones (upgrades) los últimos 30 dias
(CONVIDAR A TODOS PARA VISITAR VTEX E ACOMPANHAR UM PROCESSO PRODUTIVO - VER VÍDEO)

42. Formula VTEX - evolução sem limites
Esta apresentação é restrita para o uso pessoal de alexandre.soncini@vtex.com.br e sua reprodução é proibida.
https://www.youtube.
com/watch?
v=xkpZQ8MK63Y

43. Conheça as razões para contratar a VTEX
Esta apresentação é restrita para o uso pessoal de alexandre.soncini@vtex.com.br e sua reprodução é proibida.

51. CHINA É IMBATÍVEL
! ou ?

53. Cadeia de distribuição

54. Storage
Fulffilment
Checkout
Assembly
Chineses
Drones