1) The document discusses the bakery market in Colombo, Sri Lanka, with a focus on comparing Caravan Fresh bakeries to its competitors. 2) It finds that while Caravan Fresh has the potential to succeed due to staff motivation, its current performance lags behind competitors like P&S and The Fab due to issues like outdated shop designs. 3) Renovating Caravan Fresh shops to have a modern look similar to competitors, expanding product selection like gateaux available for walk-in purchase, and promoting a lunch/meal business are recommended for the chain to realize its growth potential.

1. Colombo Cake Shops &Colombo Cake Shops &
Caravan FreshCaravan Fresh
An overview

2. COLOMBOCOLOMBO

3. COLOMBOCOLOMBO

4. COLOMBOCOLOMBO
Population – 65 lacs, Literacy- 90%
Women are more powerful in society, ratio
of male/ female- 0.94/1.00
 Weather – very hot & humid
Most of the population are Non- Veg

5. COLOMBO – Alubond décorCOLOMBO – Alubond décor
is popularis popular

6. Colombo MarketColombo Market
No significant presence of any sweet or
snacks shop
Most bakery shops selling packed meals –
some buffet meals; almost all have sitting
arrangement in shop

7. CompetitionCompetition
P & S
The Fab
Sen- Saal
The Sponge
Others local players

8. Present marketPresent market
0
500
1000
1500
2000
2500
3000
3500
4000
4500
Caravan
Fresh
The Fab P&S Sen Saal The
Sponge
Others
Caravan Fresh
3%
The Fab
10%
The Sponge
2%
Others
4%
Sen Saal
7%
P&S
74%

9. CompetitionCompetition
 Most of the P&S shops are without A/C, but they
are the biggest in number; 98 shops, daily avg sale
per shop 40k (Srilankan Rupee)
 The Fab – 7 outlet, very strong in gateaux, avg
sale 75k
 Sen Saal- 3 outlets, very strong in meal, avg sale
120k
 The Sponge, Galle Road – Best outlet in my
opinion – only 1 shop- with
see-through kitchen- 125 k

10. CompetitionCompetition
Other local players like Don & Sons,
Remco, Lanka Bake, Family Chef are
present with 1-3 shops, with avg sale of 25k
each

11. Caravan to Caravan FreshCaravan to Caravan Fresh

12. Caravan to Caravan FreshCaravan to Caravan Fresh

13. Caravan to Caravan Fresh-Caravan to Caravan Fresh-
before renovationbefore renovation

14. Caravan to Caravan Fresh-Caravan to Caravan Fresh-
after renovationafter renovation

15. Caravan to Caravan FreshCaravan to Caravan Fresh
 7 old shop (daily avg 14k)+ 1 renovated (avg 44k)
shop ; 65 staff, 2 vans operating out of 6
 2008- 28 shops- 500k per day- 210 staff
 Very good motivation noticed in all staff of
Caravan, which will definitely speed up the turn
around process
 Butter Cake is excellent, need to work on kitchen

16. Caravan to Caravan FreshCaravan to Caravan Fresh

17. Caravan to Caravan FreshCaravan to Caravan Fresh

18. Caravan to Caravan FreshCaravan to Caravan Fresh

19. Caravan to Caravan FreshCaravan to Caravan Fresh

20. Caravan to Caravan FreshCaravan to Caravan Fresh

21. Caravan to Caravan FreshCaravan to Caravan Fresh

22. Caravan to Caravan FreshCaravan to Caravan Fresh

23. Caravan to Caravan FreshCaravan to Caravan Fresh

24. Caravan to Caravan FreshCaravan to Caravan Fresh

25. Caravan to Caravan FreshCaravan to Caravan Fresh

26. Caravan to Caravan FreshCaravan to Caravan Fresh

27. Caravan to Caravan FreshCaravan to Caravan Fresh

28. Caravan to Caravan FreshCaravan to Caravan Fresh

29. Caravan to Caravan FreshCaravan to Caravan Fresh

30. Caravan to Caravan FreshCaravan to Caravan Fresh

31. Caravan to Caravan FreshCaravan to Caravan Fresh

32. Caravan to Caravan FreshCaravan to Caravan Fresh

33. Caravan to Caravan FreshCaravan to Caravan Fresh

34. Caravan to Caravan FreshCaravan to Caravan Fresh
All 7 shops need to be renovated ASAP, as
they are in very poor condition compare to
competitors
Glass sticker is essential- as Glow Sign isn’t
visible by customers in many cases
Some more branding inside shop is required
, like on counter base, counter top tent card
type

35. Caravan to Caravan Fresh-Caravan to Caravan Fresh-
competitorcompetitor

36. Caravan to Caravan Fresh-Caravan to Caravan Fresh-
competitorcompetitor

37. Caravan to Caravan FreshCaravan to Caravan Fresh
Gateaux big pics and albums need to be
placed in shops. Presently all other shops
sell gateaux off the shelf and on spl order,
but Caravan sells only on spl (prior) order
A big scope is there to icrease gateaux sale
which is presently just 5%

38. Present productmixPresent productmix
Gateaux
5%
Pastry
17%
Savouries
46%
Drinks
7%
Cookies &
dessert
5%
Meal
6%
Dry cakes
14%

39. Caravan to Caravan Fresh-Caravan to Caravan Fresh-
learningslearnings
Renovation is the key for turn around
Lunch/Meal business as extension of Cake
Shop
Huge growth potential as there are only
bakery shops are available as Fast Food

40. COLOMBOCOLOMBO