Presentación final del Equipo IT-Tijuana, de su participación final del programa Piloto de I-Corps México. Básicamente es la evolución del Lienzo del Modelo de Negocio. En las siete semanas cubrimos sobre todo la propuesta de valor y segmentos de mercado.

1. TEAM 14 IT-TIJUANA
Self-paced, short and focused lessons based on online exercises to complement
university classes or help someone get certified on a particular skill
Total Interviews: 85 (all in person)
Weekly average: 12

2. TEAM MEMBERS
Amaury Hernández
Entrepreneur Leader
Mario García
Principal Investigator
Edaniel Figueroa
Mentor
Manuel Castañón
Principal Investigator

3. CANVAS #1

4. CANVAS #1

5. WHAT WE DID
• The initial canvas was the result of a series of
educated guesses

6. WHAT WE LEARNED
• How to organise our business ideas
• The methodology of considering everything a
hypothesis to be tested and disproved or validated

7. CANVAS #2
• Customer segments
• High school students
• Engineering students
• Informal students

8. CANVAS #2
• Value Propositions
• Improve the students learning experience
• Students can ask questions
• Users can run their code online

9. WHAT WE DID
• We had no idea about the validity of our
hypotheses

10. WHAT WE LEARNED
• Our customer segments were too broad
• Our value propositions were actually features
• Many students didn’t even have a desktop computer
• Many students weren’t fluent in English
• We’ll need to create very good quality content
• Students won’t pay for our services
• They prefer books over digital content

11. CANVAS #3
• Customer segments
• High school students
• Engineering students
• University students that aren’t coursing a programming
course
• Instructors
• Informal students

12. CANVAS #3
• Value Propositions
• Improve the student’s learning experience
• Learning resources are reachable through search engines
• Students can ask real-time questions to tutors
• Students can practice online by doing exercises and tests online

13. WHAT WE DID
• We kept asking very general questions.
• We also added more hypotheses based on
guesses.

14. WHAT WE LEARNED
• We began to see different kinds of students (engineering
students and others).
• We thought that teachers could also become another customer
segment.
• We began to think that students are very lazy.

15. CANVAS #4
• Customer segments
• Informal students
• Formal students
K I S S

16. CANVAS #4
• Value Propositions
• Short and focused lessons about one particular subject.
• Self-paced courses for staying up to date with new
technologies.
• Self-paced courses that complement what is seen in class.
• Online exercises and quizzes that can be run online.
• Lessons developed and approved by universities or the
industry.

17. WHAT WE DID
PAINS GAINS

18. CUSTOMER SEGMENT
CANVAS
FORMAL
STUDENTS

19. CUSTOMER SEGMENT
CANVAS
INFORMAL
STUDENTS

20. VALUE PROPOSITION
CANVAS
INFORMAL
STUDENTS

21. VALUE PROPOSITION
CANVAS
FORMAL
STUDENTS

22. WHAT WE LEARNED
• Short and easy content.
• They want to pass.
• They want to get a job or a raise.

23. CANVAS #5
• Customer segments
• Beginner students
• Just-in-time students
• Browsing students
• Job seeking students

24. CANVAS #5
• Value Propositions
• Short and focused lessons.
• Stay updated with the current technologies.
• Better grades with self-paced courses.
• Content is developed or approved by universities or industry.

25. WHAT WE DID
• We analysed all the interviews we had done in the
past.
• ALL OFTHEM

26. WHAT WE LEARNED
• We felt we were really close to defining our final
customer segments.
• Students pursuit very specific goals, not necessarily
general knowledge.

27. CANVAS #6
• Customer segments
• Beginner students
• Just-in-time students
• Browsing students
• Job seeking students

28. CANVAS #6
Customer Segments’ Sizes
10%
30%
40%
20%
Beginners
Just-in-time
Job Seeking
Browsing

29. CANVAS #6
• Value Propositions
• Short and focused lessons.
• Stay updated with the current technologies.
• Better grades with self-paced courses.
• Content is developed or approved by universities or industry.
• Certification of achievement by an university.

30. WHAT WE DID
• We focused on being more straightforward with
our interviews.
• We wanted to be sure if students only cared
about passing, or getting a job.

31. WHAT WE LEARNED
THEY DO

32. CANVAS #7
• Channels
• Web
• Mobile
• Customer relationships
• Instructors
• Social networks

33. CANVAS #7
• Revenue streams
• One semester subscription
• One month subscription
• Freemium
• Advertisements
• Licensing

34. WHAT WE DID
• We interviewed students focusing on finding out if
they would be willing to pay for our services.

35. WHAT WE LEARNED

36. GO OR NO GO?
• Not yet, as we need to validate additional
hypotheses (especially the revenue streams).
• Story video:
• https://www.youtube.com/watch?v=NcoJLHS8D2Y&feature=youtu.be