The document discusses preparing mobile apps for users in developing markets who have older devices and slower network connections. It recommends measuring app size, storage usage, performance, and network usage. Specific tips include using ProGuard and other tools to minimize app size, lazy loading images only when needed, scaling images appropriately for networks, and considering custom protocols and serialization formats to reduce data usage. Case studies of Facebook Lite are provided as an example of optimizing for these users through techniques like minimal app resources, downloading only necessary data from a proxy server, and diligent measurement of performance and network usage.