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Preparing Market Segment Battle  MapbyNancy Pliska Robinson, Ph.D.
Overview
Reasons to Segment Market
Market Segmentation Defined
Identify & Link Need for Product or Service to Action
5 Steps in Segmenting Market
Criteria for Forming Segments
Prepare Segmentation Battle Map “The battle for the customer’s mind.”
Implement Target by Positioning Understand where customers “position” your product in the market.
Summary Reasons to Segment Market Definition of Market Segmentation Link Need to Action 5 Steps in Segmenting Market Criteria in Forming Segments How to Prepare Segmentation Battle Map Implement Targeting by Positioning All rights reserved. Robinson 360 2011.

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Preparing Market Segment Battle Map