The document discusses how mobile devices and tablets are driving changes in how people access and consume information. It recommends that information professionals focus on collecting and distributing timely news and opinions across multiple devices to match audience interests. Distribution should be around-the-clock in formats that allow efficient monitoring. Tools are needed for users to share information as a way to interact with others inside and outside their organization. The revolution requires adopting techniques like collaborative search and integrating information workflows.

1. Prepare for the Mobile/Tablet Revolution Quis, quid, quando, ubi, cur, quomodo

2. Today’s Conversation Understanding What’s Coming How People Are Likely to Respond What A. & B. Mean for Information Professionals, orHow to “Survive and Thrive” 2 © 2010 Acquire Media, Inc.

3. The Changing Face of Internet Access 3 © 2009 Gartner © 2010 Acquire Media

4. People Are Talking … 4 © 2010 Acquire Media, Inc. Over 3 million sold since April / 2

5. …Organizations Are Acting … 5 © 2010 Acquire Media, Inc. In time for the holidays, with optional TV tuner and 4-megapal camera Sony aiming for a ‘unified’ online experience

6. …Because Change Is Coming 6 © 2010 Acquire Media, Inc. Consumers indicate willingness to pay for digital content Providing ‘context’ is the ‘key’ to delivering personalized experience

7. Economic Forces © 2010 Acquire Media, Inc. 7 ‘Cloud’ radically changes economics Increased ‘natural selection’ pressure for survival Lower production cost for content Disintermediation The ‘rise’ of the PR industry No ‘dominant’ business model in new media Lower inventory & distribution cost in media

8. Technology Innovation Forces © 2010 Acquire Media, Inc. 8 Portable, ‘always on’ devices ‘Cloud’ simplifies innovation Mobility Wi-Fi / 4G networks everywhere

9. Sociological Forces © 2010 Acquire Media, Inc. 9 Workplace demographics Information is a new currency Technology ‘affiliation’ Democratization Rise of user-generated content Evolving face of journalism and opinion Continuous content creation

10. Media’s Evolution © 2010 Acquire Media, Inc. 10 ‘Atomized’ consumption Google stole the delivery trucks and Amazon took the newsstand Devaluation of ‘referral’ journalism – ask somebody An end to distribution monopolies Reduced cost of news production ‘Mash-up’ Pay-walls impede readership Eliminating scarcity in time and space Measurability of users’

11. Media Genealogy © 2010 Acquire Media, Inc. 11

12. © 2010 Acquire Media, Inc. 12

16. Boolean and Faceted Search

17. Saving, Containers, Bookmarks

18. Search refinement/drill-down

19. Watch-lists and monitoringGather Analyze Communicate © 2010 Acquire Media 13

20. Consider A News-Analytic Perspective Who will consume your information? Increasingly tech-adept; Multi-device comfortable What will they want to consume? News and research; Opinion and speculation When will they consume it? 7/24/365; In ‘background’ and ‘foreground’ Where will they consume it? On- and off-the-job; On-screen and ‘in the ear’ Why will they consume it? To inform decisions; To build their network How will they consume it? Electronic format; Push, rather than pull; multi-screen © 2010 Acquire Media, Inc. 14

21. Three Basic Conclusions Set the objective to collect and push news and opinion that matches audience interests/profiles – using a variety of ad hoc and template-based methods – formatted for multiple devices, especially mobile. Distribute information around-the-clock, as quickly as possible, and in a form that permits efficient monitoring. Provide the means for your consumers to utilize information as ‘currency’ in their interactions with others, inside and outside the organization. © 2010 Acquire Media, Inc. 15

22. To Respond to the Revolution, Find … ‘Analytic’ techniques that establish cost-effective domains Quantity vs. Quality -> Balancing ‘authority’ and ‘speculation’ Curation -> ‘Self-organization’ Static, macro-scale -> Dynamic, ‘nano-scale’ ‘Graduated’ methods to build analytic productivity Syntax vs. Power -> Instructive Explicit - > Implicit; ‘Zero-term’ means ‘con-tent’ merges with ‘in-tent’ Personal -> Collaborative ‘Progressive’ methods for sharing/communicating effectively Urgency vs. Schedule -> Workflow integration Ease of access -> Ease of creation Formatted -> Referred Editorial -> Value-accretion © 2010 Acquire Media, Inc. 16

23. Balancing ‘authority’ and ‘hypothesis’ © 2010 Acquire Media, Inc. 17

24. ‘Self-organization’ © 2010 Acquire Media, Inc. 18

25. Dynamic, ‘nano-scale’ domains © 2010 Acquire Media, Inc. 19

26. Raising the average efficiency of search © 2010 Acquire Media, Inc. 20

27. Merge ‘con-tent’ with ‘in-tent’ © 2010 Acquire Media, Inc. 21

28. Collaborative search © 2010 Acquire Media, Inc. 22

29. Ease of creation © 2010 Acquire Media, Inc. 23

30. Workflow integration © 2010 Acquire Media, Inc. 24

31. Well-formatted Commentary © 2010 Acquire Media, Inc. 25

32. It’s Time to Build Your Future Segment your audience % audience on one or more social networks/platforms % audience who search Google/Bing/Yahoo/Brand-site for news Track device preferences % Time consuming information from mobile devices Map essential uses Expand general awareness Answer a question; address a ‘fact’ situation Build an argument with other ‘facts’ Monitor events and trends Share with others Acquire the right solutions © 2010 Acquire Media, Inc. 26

33. Thank you © 2010 Acquire Media, Inc. @ Booth 521 27