Preparation is the key namm article

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• Survey of 220 retail music dealers
• 37% well over
• 16% somewhat
• 8% little
• 11% not sure
• Have to know how to say “NO”

• What is our inventory of existing products on
this model?
• What are the strengths of the new model
versus the existing model?

• National Advertising
• Listing of dealers?
• Co-op advertising?
• In-Store Merchandising?
• Multiple Sales Channels
• Authorized Dealers

• Special Terms
• Affect of Floor Plan
• Additional Discount for Demo Models?
• Discount with Replacements?

• Competitive sales comparisons
• Review margins
• Compare Popularity in Market

• In store
• Off-site
• Cost to Retailer?
• Will vendor supply reports?
• Certification Program?

• New Products
• Training
• Adequate Space
• Customers
• Expansion

• Not meant to stop from buying
• Ask questions-have a list
• Good Luck!

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Preparation is the key namm article

2. • Survey of 220 retail music dealers • 37% well over • 16% somewhat • 8% little • 11% not sure • Have to know how to say “NO”

3. • What is our inventory of existing products on this model? • What are the strengths of the new model versus the existing model?

4. • Cost Down • Rebate Against Sales

5. • National Advertising • Listing of dealers? • Co-op advertising? • In-Store Merchandising? • Multiple Sales Channels • Authorized Dealers

6. • Special Terms • Affect of Floor Plan • Additional Discount for Demo Models? • Discount with Replacements?

7. • Competitive sales comparisons • Review margins • Compare Popularity in Market

8. • In store • Off-site • Cost to Retailer? • Will vendor supply reports? • Certification Program?

9. • New Products • Training • Adequate Space • Customers • Expansion

10. • Not meant to stop from buying • Ask questions-have a list • Good Luck!

Preparation is the key namm article

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