This is a presentation on Digiworld, an electronics retail extension of Videocon Group.

1. SMART NEIGHBOURHOOD
ELECTRONICS STORE
By
Shekhar Kumar
9910487651

2. • An Introduction to DIGIWORLD.
• Perceived User Value of DIGIWORLD.
• BCG Matrix.
• Positioning.
• S.W.O.T. analysis.
• Porters Five Force Model.
• Problems stores are facing.
• Recommendations for the stores.

3. • The multi-brand consumer electronic and home
appliances store.
• The company 450+ DIGIworld stores across 65
cities pan India.
• Two years combined turnover Rs. 1600 Crs.
• Discerning customers quality at optimal prices.

4. Chroma
COST EFFECTIVE
Q
U
A
L
I
T
Y
DigiWorld
At present
DigiWorld Target
Reliance
Digital

5. Question mark
Digiworld have high
market growth-low
market share as of now
Star
Other stores with
high market growth
high market share
Dog
Rest all small store.
very small market
share-low growth
Cash cow
High market growth-high
market share
BCG
matrix

6. Value for money-
High
Brand image low Brand image High
Value for money-low
Croma
Reliance Digital
DigiWorld
Other small
retail stores
Future Position of DigiWorld

7. Strength
1. Experienced management
2. Clear target market
3. Store locations
Weakness
1. Very less marketing.
3. Less Competitive discount
2. Low current ratio. (in
context of Revenue break
even)
Opportunity
1.Phenomenal growth
chances.
2. A large market to capture
3. To become a global brand
Threats
1. Competitors are strong.
2. Price war could happen.
3. May have to become a loss
leader to survive.

8. Threats of new Entrants is
less.
Threat of Substitutes is
moderate as people prefer
discounted place where
every product can be found
Industry Rivalry is very
high (price factor
Pull from customer is
extremely high as people
have a lot of options.
Pull from Suppliers is high.
Until and unless a very high
stock is needed.
specially)

9. • Definition of the store is missing ( there is no tag line to
define the store)
• No EMI schemes.
• Less staff to attend the customers.
• Danglers are not providing clear information.
• Home delivery is charged with money.

10. • Products are not well organized (section wise).
• Discount is less in comparison to other stores.
• Home delivery is charged with money.
• Sales force are unable to deliver proper benefits of
“DM” over other stores.
• Sales pitch needs better script.

11. • There should be a broad tagline present on the board at
the entrance. (“SMART NEIGHBOURHOOD ELECTRONICS
STORE”)
• EMI scheme should be there.
• More staff to attend customers.
• Danglers should be to the point and should tell exactly
what we are providing.
• Discounted price tag on items should be printed, not hand
written.
• Substitute goods and Complimentary goods must be kept
together.
• Brilliant after-sales service can be USP.

12. • A right sales pitch should be prepared.
• Free home delivery has to be there.
• There could be combo discount offers (T.V. & Home
theater together at a discounted rate).
• A very light music to create a good ambience could be
there.
• More staff to attend customers.

13. • Categories are not given. (only drop down is
present).
• Twitter link is missing.
• Definition of e-store ‘SMART NEIGHBOURHOOD
ELECTRONICS STORE’ is not present on website.
• Store location link is not there.

14. • Make proper categories
• Have twitter link to let people follow.
• Tag line should be there.
• A store location indicator with google map has to be
there.
• Create a “ZMOT” (zero moment of truth) campaign.

15. Thanking You
Yours Sincerely
Shekhar Kumar