This document provides an introduction, acknowledgements, and executive summary for a project report on consumer attitudes toward celebrity and non-celebrity endorsements for Airtel. The introduction states that the project was assigned as part of an MBA curriculum to gain practical marketing knowledge. The acknowledgements thank various individuals and organizations for their support and contributions. The executive summary previews that the report will examine the effects of celebrity versus non-celebrity advertisements on consumer purchases of Airtel telecommunication services based on secondary research.

1. PREFACE
As a part of the MBA Circulam and in order to gain practical Knowledge in the field of
management, we are required to make a report on “Consumer attitude towards Celebrity and
non-celebrity Endorsement for Airtel”The Basic Objective behind doing this project report is
to get knowledge tools of different tools of marketing.
In this project report we have included various concepts, effects and implications regarding
celebrity endorsement to the BhartiAirtel.
Doing this Project report helped us to enhance our knowledge regarding the work in to the
attitude of consumer towards celebrity advertisement Vs non-celebrity we doing undergo many
experiences related with our topic concepts. Through this report we come to know about
importance of team work and role of devotion towards the work.
I

2. ACKNOWLEDGEMENT
To make any project, essential requirement is able guidance and references without which
project is incomplete. We are very much thankful toMrs.RachitaJaiswaland who has provided
us an opportunity and motivation to gain knowledge through this type of project. We will get
practical knowledge from this project and this will help us a lot in our career.
We are also thankful to V. M. Patel Institute of Management for providing facility of library and
computer laboratory, which are proved as valuable input resources for preparing our project.
We are also obliged by our respondents, whose co-operation has contributed major part in our
project. At last but not the least, we are thankful to all our colleagues, friends and other persons
who have directly and indirectly helped us during preparation of report.
Thank you.
Sutaria Pratik D. Roll No.:61
Patel Vishal Roll No.: 41
Patel Nirmal. Roll No.: 07(ampics)
TrivediPrayagrajJ.Roll No.: 64
MBA Sem-III,Marketing
VMPIM
Ganpat University
Kherva, Mehsana
II

3. EXECUTIVE SUMMARY
As a part of our general Subject project report, we were supposed to given a subject topic on
which we will have to carry out this project report.
As our project report on “Consumer attitude towards Celebrity and non-celebrity
Endorsement for Airtel“ work on this and find out how different tools are use in advertising
report.
The Primary Objective of the study is to know the real knowledge about consumer attitude
towards celebrity and non-celebrity advertisement effect on purchase related to the
telecommunication.
This Report is based on the secondary data got from various online and offline sources.
III