This document analyzes the 2012-2016 single-family residential real estate market in Kittitas County, Washington. It finds that home sales and building permits fluctuate seasonally, with higher numbers in summer quarters. A regression analysis identified total property area, home area, number of bathrooms, basement area, and garage area as significant factors influencing home prices. Homes in Kittitas are estimated to be 50% cheaper than other Kittitas County cities and towns. The market has seen an overall upward trend in home sales, permits, and median prices over the past four years.
Embraer reported financial results for the second quarter of 2002 in accordance with US GAAP. Net sales for the quarter were $589.7 million, a 5.8% increase over the previous quarter but a 28.4% decrease from the second quarter of 2001. EBITDA for the quarter was $134.1 million, a 23.6% increase over the previous quarter, and net income was $36.8 million. A total of 30 jets were delivered during the quarter to commercial and corporate aviation markets. The order backlog remained strong at $23.8 billion comprising $10.1 billion in firm orders and $13.7 million in options.
General Motors is developing technologies to reduce emissions and lessen dependence on petroleum such as hybrids, plug-in electric vehicles, and hydrogen fuel cell vehicles. GM also aims to be environmentally sustainable in its operations by using FSC-certified paper for brochures and integrating green thinking into all aspects of its activities. The document promotes GM's green initiatives and vehicles like the Chevrolet Volt and hydrogen fuel cell vehicles.
The Forrester Wave Us Interactive Agencies Strategy And Execution Q3 2009Ralph Paglia
The document provides an evaluation of the strategy and execution capabilities of 11 leading US interactive agencies. It finds that while the agencies are generally competent across criteria, some agencies stand out from others. Specifically, R/GA, VML, Sapient Interactive, and OgilvyInteractive are identified as Leaders due to their strong performance across criteria such as digital strategy, development/execution, measurement/analytics, social/emerging media, and vision/roadmap. Wunderman, Razorfish, and Organic are also Leaders, while RAPP, Draftfcb, Rosetta, and AKQA are identified as Strong Performers, excelling in some areas but not as consistently as the Leaders. The evaluation is intended to
General Motors continues to invest in reducing emissions and petroleum dependence through hybrids, plug-in electric vehicles, and fuel cell vehicles. GM also aims to use sustainable practices in producing marketing materials, using Forest Stewardship Council certified paper for brochures. The company integrates green thinking throughout its activities.
This document summarizes the state of the US economy in April 2009 according to Google Chief Economist Hal Varian. It notes that the recession is the longest since the Great Depression but also lists some positive signs, including low asset prices, available mortgages, and an economic stimulus plan. It explores using Google query data to track economic indicators in real time and predicts sectors like real estate and autos may start to recover in spring if financial stability continues.
Zillow is a real estate marketplace that uses data science and machine learning across many areas of its business. It has a large housing database with over 100 million homes and uses algorithms like the Zestimate to provide home valuations. Computer vision models analyze photos and videos to estimate home qualities. Recommendation systems suggest relevant homes to users based on their past activities. Zillow aims to attract users with data-driven products and generate revenue by connecting professionals to customers. Data science is crucial to Zillow's business and it continues hiring more data scientists and engineers.
This document analyzes the 2012-2016 single-family residential real estate market in Kittitas County, Washington. It finds that home sales and building permits fluctuate seasonally, with higher numbers in summer quarters. A regression analysis identified total property area, home area, number of bathrooms, basement area, and garage area as significant factors influencing home prices. Homes in Kittitas are estimated to be 50% cheaper than other Kittitas County cities and towns. The market has seen an overall upward trend in home sales, permits, and median prices over the past four years.
Embraer reported financial results for the second quarter of 2002 in accordance with US GAAP. Net sales for the quarter were $589.7 million, a 5.8% increase over the previous quarter but a 28.4% decrease from the second quarter of 2001. EBITDA for the quarter was $134.1 million, a 23.6% increase over the previous quarter, and net income was $36.8 million. A total of 30 jets were delivered during the quarter to commercial and corporate aviation markets. The order backlog remained strong at $23.8 billion comprising $10.1 billion in firm orders and $13.7 million in options.
General Motors is developing technologies to reduce emissions and lessen dependence on petroleum such as hybrids, plug-in electric vehicles, and hydrogen fuel cell vehicles. GM also aims to be environmentally sustainable in its operations by using FSC-certified paper for brochures and integrating green thinking into all aspects of its activities. The document promotes GM's green initiatives and vehicles like the Chevrolet Volt and hydrogen fuel cell vehicles.
The Forrester Wave Us Interactive Agencies Strategy And Execution Q3 2009Ralph Paglia
The document provides an evaluation of the strategy and execution capabilities of 11 leading US interactive agencies. It finds that while the agencies are generally competent across criteria, some agencies stand out from others. Specifically, R/GA, VML, Sapient Interactive, and OgilvyInteractive are identified as Leaders due to their strong performance across criteria such as digital strategy, development/execution, measurement/analytics, social/emerging media, and vision/roadmap. Wunderman, Razorfish, and Organic are also Leaders, while RAPP, Draftfcb, Rosetta, and AKQA are identified as Strong Performers, excelling in some areas but not as consistently as the Leaders. The evaluation is intended to
General Motors continues to invest in reducing emissions and petroleum dependence through hybrids, plug-in electric vehicles, and fuel cell vehicles. GM also aims to use sustainable practices in producing marketing materials, using Forest Stewardship Council certified paper for brochures. The company integrates green thinking throughout its activities.
This document summarizes the state of the US economy in April 2009 according to Google Chief Economist Hal Varian. It notes that the recession is the longest since the Great Depression but also lists some positive signs, including low asset prices, available mortgages, and an economic stimulus plan. It explores using Google query data to track economic indicators in real time and predicts sectors like real estate and autos may start to recover in spring if financial stability continues.
Zillow is a real estate marketplace that uses data science and machine learning across many areas of its business. It has a large housing database with over 100 million homes and uses algorithms like the Zestimate to provide home valuations. Computer vision models analyze photos and videos to estimate home qualities. Recommendation systems suggest relevant homes to users based on their past activities. Zillow aims to attract users with data-driven products and generate revenue by connecting professionals to customers. Data science is crucial to Zillow's business and it continues hiring more data scientists and engineers.
PulteGroup presented an investor presentation in May 2013 that highlighted:
- Housing market data pointing to a sustained recovery as excess supply is reduced and demand increases.
- PulteGroup's value creation initiatives are improving returns through higher margins, greater overhead leverage, faster inventory turns, and better capital allocation.
- PulteGroup reported improved Q1 2013 financial results including higher revenues, margins, and backlog compared to prior year. Gross margins increased 420 bps to 22.9% while SG&A fell 340 bps.
Consumer Demand Analysis and Forecast for DellRachit Jauhari
A detailed analysis of Dell and its domestic competition since 1999, with an objective to explain the demand for Dell personal computers in the United States. Our team delivered a comprehensive report and recommendations for the company going forward, and how our analysis explains strategic direction in the short-term and long-term. Our analysis includes a survey, forecasting model, and demand trends with strategic and operation recommendations. The other objective of this joint project was to be able to communicate complex information effectively to an audience composed of technical and non-technical Executive Partners at the Mason School Of Business.
Flipping properties for a profit is on the rise in 2012, up 25 percent from 2011 and up 27 percent from 2010. More details about property flipping trends in this presentation from RealtyTrac, the foreclosure authority.
- The US added 227,000 new jobs in February and 1.2 million jobs over the past six months, the highest six-month total since 2006. However, unemployment remains elevated and long-term unemployment is near record levels.
- Since the stock market low on March 9, 2009, the S&P 500 has risen over 100% while corporate revenues have barely increased due to widespread cost cutting, including large job cuts. Continued job growth may lead companies to add more staff and support revenue growth.
- US household net worth reached $58.5 trillion at the end of 2011, still $8.3 trillion below its 2007 peak, as the real estate and stock markets impact wealth. Households are
The document discusses three potential changes to the real estate industry:
1. The MLS (Multiple Listing Service) could become regulated as a public utility, requiring open access to listing data and setting standard rules and fees. This would reduce their monopoly power.
2. Realogy, the largest real estate brokerage, could acquire Zillow, gaining its technology capabilities and massive online audience. This would provide recruiting and referral advantages.
3. Walmart could expand into real estate brokerage, leveraging its large retail footprint, data analytics expertise, and low-cost business model to become a dominant discount broker. This would significantly increase competition in the industry.
BancorpSouth, Inc. reported financial results for the first quarter of 2012. Some key highlights included net income of $22.9 million, continued improvement in credit quality indicators, and stable net interest margin of 3.66%. Capital levels also improved from the prior periods. The company noted initiatives to integrate specialty lending lines of business and reorganize geographically from 10 to 4 regions.
The document describes a methodology for using Google Trends search volume data to predict present economic activity levels based on past search data. It outlines using Google Trends category and query data matched to economic indicators like retail sales, automotive sales, home sales, and travel. A statistical model is presented and an example is shown predicting Ford vehicle sales based on past sales and Google Trends automotive search volume. The model including Google Trends data had slightly lower forecast errors, indicating search data can help predict current economic indicators before official reports are released.
The document is a financial report from Lincoln Financial Group for the third quarter of 2008. It provides key financial highlights including income from operations by business segment. Total income from operations was $315.8 million for the quarter, down 13.6% from the prior year. After excluding realized losses and other items, net income was $148.4 million, a decrease of 55% from the previous year.
The document is a financial report from Lincoln Financial Group for the third quarter of 2008. It provides key financial highlights including income from operations by business segment. Total income from operations was $315.8 million for the quarter, down 13.6% from the prior year. After excluding realized losses and other items, net income was $148.4 million, a decrease of 55% from the previous year.
The document provides a monthly summary of housing market indicators for the Greater Boston region. Key points include:
- Closed home sales increased 15.3% for single-family homes and 22.3% for condominiums compared to the previous January.
- The median sales price rose 6.0% for single-family homes to $430,000 and 3.5% for condominiums to $367,250.
- Inventory levels decreased substantially while months supply of inventory also declined, signaling a stronger seller's market.
1) Lincoln Financial Group reported total income from operations of $322.4 million for the first quarter of 2008, down 12.2% from $367 million in the first quarter of 2007.
2) Individual life insurance income decreased 12.7% to $145.5 million, while individual annuities income increased 1% to $117.8 million.
3) Other operations lost $42.3 million in the first quarter of 2008 compared to a $28 million loss in the prior year period.
This document is Lincoln Financial Group's statistical report for the first quarter of 2008. It provides financial highlights and details for Lincoln's individual and employer markets segments, as well as investment management, Lincoln UK, and other operations. The report includes income statements, balance sheets, account value roll forwards, assets under management, and other key metrics. This revised report solely corrects a line item for variable annuity expenses and makes no other changes to the financial information presented.
This document is a statistical report from Lincoln Financial Group for the second quarter of 2008. It includes:
- Financial highlights showing income from operations by segment, with total income from operations of $341.8 million, down 8% from the second quarter of 2007.
- Consolidated statements of income and balance sheets for the periods.
- Segment data including income statements, account value roll forwards, sales and other operational metrics for Individual Markets (Life Insurance and Annuities), Employer Markets (Defined Contribution, Executive Benefits, Group Protection), Investment Management, Lincoln UK, and Other Operations.
- Tables of contents, analyst coverage, and explanatory notes on definitions and accounting treatments.
This document is a statistical report from Lincoln Financial Group for the second quarter of 2008. It includes:
- Financial highlights showing income from operations by segment, with total income from operations of $341.8 million, down 8% from the second quarter of 2007.
- Consolidated statements of income and balance sheets for the periods.
- Segment data including income statements, account value roll forwards, sales and other operational metrics for Individual Markets (Life Insurance and Annuities), Employer Markets (Defined Contribution, Executive Benefits, Group Protection), Investment Management, Lincoln UK, and Other Operations.
- Tables of contents, analyst coverage, and notes on definitions and accounting treatments.
This presentation was given to Nanyang Technological University's MBA class in Singapore on Fri 14 Oct 2011. This covers how one can make use of Google's data-driven solutions to understand their customers and attempt to predict trends. We cover Google Analytics for understanding on-site behaviour, Google Insights for Search for understanding search behaviour, and DoubleClick Ad Planner for understanding demographic and interest information.
This document contains forward-looking statements regarding the company's financial condition and results of operations that are subject to risks and uncertainties. These risks include the ability to obtain new contracts, fluctuations in customer demand, competitive factors, timely contract completion, timing and size of expenditures, receipt of government approvals, labor supply, availability and cost of funds, and general economic conditions. The company does not undertake to update forward-looking statements. Actual results may vary materially from anticipated results.
Masco Corporation reported first quarter 2018 results. Revenue increased 8% to $1.92 billion due to growth in the Plumbing and Decorative Architectural segments and the North American Windows business. Operating profit decreased to $250 million due to $30 million in strategic growth investments and a lag in passing along price increases. Management affirmed its annual earnings guidance range of $2.48 to $2.63 per share.
The document describes using Google Trends data to predict present economic activity levels based on search query volumes. It presents a methodology using Google Trends query index data matched to categories like automotive, retail, home sales, and travel. A sample model is shown predicting Ford vehicle sales one month ahead using past sales data and the Ford search volume index from Google Trends, achieving a slightly lower error than using only past sales data. The document concludes various sectors can be similarly predicted using matched Google Trends categories.
This document discusses reputation management strategies for car dealerships. It explains that a dealership's reputation is formed through search engines, review websites, social media, blogs, and forums. It recommends that dealerships develop a reputation management plan to control positive content on search engine results pages, major review websites, and social networks. Specific tactics include claiming and updating business profiles, asking satisfied customers to post reviews, responding to reviews, publishing helpful articles and videos online, and engaging customers on social media. The goal is to populate search results and distribute positive content across the internet to attract more customers.
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
PulteGroup presented an investor presentation in May 2013 that highlighted:
- Housing market data pointing to a sustained recovery as excess supply is reduced and demand increases.
- PulteGroup's value creation initiatives are improving returns through higher margins, greater overhead leverage, faster inventory turns, and better capital allocation.
- PulteGroup reported improved Q1 2013 financial results including higher revenues, margins, and backlog compared to prior year. Gross margins increased 420 bps to 22.9% while SG&A fell 340 bps.
Consumer Demand Analysis and Forecast for DellRachit Jauhari
A detailed analysis of Dell and its domestic competition since 1999, with an objective to explain the demand for Dell personal computers in the United States. Our team delivered a comprehensive report and recommendations for the company going forward, and how our analysis explains strategic direction in the short-term and long-term. Our analysis includes a survey, forecasting model, and demand trends with strategic and operation recommendations. The other objective of this joint project was to be able to communicate complex information effectively to an audience composed of technical and non-technical Executive Partners at the Mason School Of Business.
Flipping properties for a profit is on the rise in 2012, up 25 percent from 2011 and up 27 percent from 2010. More details about property flipping trends in this presentation from RealtyTrac, the foreclosure authority.
- The US added 227,000 new jobs in February and 1.2 million jobs over the past six months, the highest six-month total since 2006. However, unemployment remains elevated and long-term unemployment is near record levels.
- Since the stock market low on March 9, 2009, the S&P 500 has risen over 100% while corporate revenues have barely increased due to widespread cost cutting, including large job cuts. Continued job growth may lead companies to add more staff and support revenue growth.
- US household net worth reached $58.5 trillion at the end of 2011, still $8.3 trillion below its 2007 peak, as the real estate and stock markets impact wealth. Households are
The document discusses three potential changes to the real estate industry:
1. The MLS (Multiple Listing Service) could become regulated as a public utility, requiring open access to listing data and setting standard rules and fees. This would reduce their monopoly power.
2. Realogy, the largest real estate brokerage, could acquire Zillow, gaining its technology capabilities and massive online audience. This would provide recruiting and referral advantages.
3. Walmart could expand into real estate brokerage, leveraging its large retail footprint, data analytics expertise, and low-cost business model to become a dominant discount broker. This would significantly increase competition in the industry.
BancorpSouth, Inc. reported financial results for the first quarter of 2012. Some key highlights included net income of $22.9 million, continued improvement in credit quality indicators, and stable net interest margin of 3.66%. Capital levels also improved from the prior periods. The company noted initiatives to integrate specialty lending lines of business and reorganize geographically from 10 to 4 regions.
The document describes a methodology for using Google Trends search volume data to predict present economic activity levels based on past search data. It outlines using Google Trends category and query data matched to economic indicators like retail sales, automotive sales, home sales, and travel. A statistical model is presented and an example is shown predicting Ford vehicle sales based on past sales and Google Trends automotive search volume. The model including Google Trends data had slightly lower forecast errors, indicating search data can help predict current economic indicators before official reports are released.
The document is a financial report from Lincoln Financial Group for the third quarter of 2008. It provides key financial highlights including income from operations by business segment. Total income from operations was $315.8 million for the quarter, down 13.6% from the prior year. After excluding realized losses and other items, net income was $148.4 million, a decrease of 55% from the previous year.
The document is a financial report from Lincoln Financial Group for the third quarter of 2008. It provides key financial highlights including income from operations by business segment. Total income from operations was $315.8 million for the quarter, down 13.6% from the prior year. After excluding realized losses and other items, net income was $148.4 million, a decrease of 55% from the previous year.
The document provides a monthly summary of housing market indicators for the Greater Boston region. Key points include:
- Closed home sales increased 15.3% for single-family homes and 22.3% for condominiums compared to the previous January.
- The median sales price rose 6.0% for single-family homes to $430,000 and 3.5% for condominiums to $367,250.
- Inventory levels decreased substantially while months supply of inventory also declined, signaling a stronger seller's market.
1) Lincoln Financial Group reported total income from operations of $322.4 million for the first quarter of 2008, down 12.2% from $367 million in the first quarter of 2007.
2) Individual life insurance income decreased 12.7% to $145.5 million, while individual annuities income increased 1% to $117.8 million.
3) Other operations lost $42.3 million in the first quarter of 2008 compared to a $28 million loss in the prior year period.
This document is Lincoln Financial Group's statistical report for the first quarter of 2008. It provides financial highlights and details for Lincoln's individual and employer markets segments, as well as investment management, Lincoln UK, and other operations. The report includes income statements, balance sheets, account value roll forwards, assets under management, and other key metrics. This revised report solely corrects a line item for variable annuity expenses and makes no other changes to the financial information presented.
This document is a statistical report from Lincoln Financial Group for the second quarter of 2008. It includes:
- Financial highlights showing income from operations by segment, with total income from operations of $341.8 million, down 8% from the second quarter of 2007.
- Consolidated statements of income and balance sheets for the periods.
- Segment data including income statements, account value roll forwards, sales and other operational metrics for Individual Markets (Life Insurance and Annuities), Employer Markets (Defined Contribution, Executive Benefits, Group Protection), Investment Management, Lincoln UK, and Other Operations.
- Tables of contents, analyst coverage, and explanatory notes on definitions and accounting treatments.
This document is a statistical report from Lincoln Financial Group for the second quarter of 2008. It includes:
- Financial highlights showing income from operations by segment, with total income from operations of $341.8 million, down 8% from the second quarter of 2007.
- Consolidated statements of income and balance sheets for the periods.
- Segment data including income statements, account value roll forwards, sales and other operational metrics for Individual Markets (Life Insurance and Annuities), Employer Markets (Defined Contribution, Executive Benefits, Group Protection), Investment Management, Lincoln UK, and Other Operations.
- Tables of contents, analyst coverage, and notes on definitions and accounting treatments.
This presentation was given to Nanyang Technological University's MBA class in Singapore on Fri 14 Oct 2011. This covers how one can make use of Google's data-driven solutions to understand their customers and attempt to predict trends. We cover Google Analytics for understanding on-site behaviour, Google Insights for Search for understanding search behaviour, and DoubleClick Ad Planner for understanding demographic and interest information.
This document contains forward-looking statements regarding the company's financial condition and results of operations that are subject to risks and uncertainties. These risks include the ability to obtain new contracts, fluctuations in customer demand, competitive factors, timely contract completion, timing and size of expenditures, receipt of government approvals, labor supply, availability and cost of funds, and general economic conditions. The company does not undertake to update forward-looking statements. Actual results may vary materially from anticipated results.
Masco Corporation reported first quarter 2018 results. Revenue increased 8% to $1.92 billion due to growth in the Plumbing and Decorative Architectural segments and the North American Windows business. Operating profit decreased to $250 million due to $30 million in strategic growth investments and a lag in passing along price increases. Management affirmed its annual earnings guidance range of $2.48 to $2.63 per share.
The document describes using Google Trends data to predict present economic activity levels based on search query volumes. It presents a methodology using Google Trends query index data matched to categories like automotive, retail, home sales, and travel. A sample model is shown predicting Ford vehicle sales one month ahead using past sales data and the Ford search volume index from Google Trends, achieving a slightly lower error than using only past sales data. The document concludes various sectors can be similarly predicted using matched Google Trends categories.
This document discusses reputation management strategies for car dealerships. It explains that a dealership's reputation is formed through search engines, review websites, social media, blogs, and forums. It recommends that dealerships develop a reputation management plan to control positive content on search engine results pages, major review websites, and social networks. Specific tactics include claiming and updating business profiles, asking satisfied customers to post reviews, responding to reviews, publishing helpful articles and videos online, and engaging customers on social media. The goal is to populate search results and distribute positive content across the internet to attract more customers.
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
The document provides tips for effectively summarizing a client's current situation and desired situation in order to make recommendations. It advises asking open-ended questions about the client's business model, marketing efforts, and personal goals to understand where they are today and where they want to be. Understanding both the current and desired situations allows one to define a roadmap to help clients achieve their objectives. Sample questions are provided to evaluate the client's current situation in their business, marketing, and individual priorities as well as questions to understand their desired situation and priorities for the future.
Google Digital Marketing Crossword PuzzleRalph Paglia
This document is a crossword puzzle containing common terms from digital marketing. Across and down clues are provided to fill in the boxes with terms like: search engine marketing, traffic acquisition, mobile device, pay-per-click, organic listings, URL, social media, unique visitor, session, ranking, landing page, search engine optimization, link, paid listings, and query. Completing the crossword requires knowledge of these fundamental digital marketing concepts and terms.
Google: Building Mobile Sites | Best PracticesRalph Paglia
This document provides information on optimizing websites for mobile experiences. It discusses principles of mobile site design like making site search visible and ensuring relevant results. It notes that over 50% of searches are now on mobile phones. Case studies are presented on how companies like Zazzle and Autoglass improved their mobile experiences and increased conversions and sales through mobile optimization.
The document is a guide to the new Google AdWords experience. It provides an overview of the new interface and features, including improved reporting, new campaign types, and streamlined access to tools and settings. The guide walks through how to navigate the new interface, find key areas and make changes. It also covers troubleshooting issues like fixing disapproved ads or suspended sites.
This document discusses how using ad extensions in Google Ads can increase visibility, clickthrough rates, and return on investment. It identifies six types of ad extensions - sitelinks, callout extensions, review extensions, call extensions, location extensions, and app extensions - and explains how each can help qualify customers and make ads more relevant. On average, each new ad extension results in a 10-15% increase in clickthrough rate. Ad extensions can appear on search network ads and some may also appear on display network ads, with AdWords choosing the most useful combination.
Genuine google seo checklist top secretRalph Paglia
The document provides an optimization checklist for various marketing objectives and tactics in Google AdWords. It lists best practices for optimizing search campaigns, display campaigns, TrueView video ads, bidding strategies, targeting, mobile sites, and more. The checklist notes that the recommendations are not guaranteed to improve performance and should be used at the advertiser's discretion. The most up-to-date version can be found on google.com/partners.
This document provides a checklist of digital growth strategies for e-commerce businesses, including branding, social media management, email marketing, content marketing, search engine optimization, online reputation management, and digital advertising strategies like pay per click advertising and search engine advertising. It also includes recommendations around ecommerce website development, mobile commerce, warehouse integration, analytics, and ensuring a complete digital presence and strategy.
Digital and physical touchpoints in the automotive industryRalph Paglia
1. The automotive industry is undergoing a digital transformation, with OEMs investing heavily in digital solutions to sell vehicles and services online as consumers expect seamless experiences across digital and physical channels.
2. However, most customers still want some physical interactions, like seeing vehicles in person before purchasing. OEMs must balance digital and physical touchpoints to meet evolving consumer expectations.
3. Providing a seamless omnichannel experience across all customer interactions will be key to success. OEMs must integrate their digital and physical systems to ensure smooth transitions between channels.
The document discusses an excerpt from the book "42 Rules of Social Media for Small Business" which provides rules and guidance for using social media effectively for small businesses. It describes the changing context of communication as new technologies have emerged and how social media is affecting personal and global communication. The excerpt emphasizes that understanding principles of online communication is more important than chasing the latest trends and that small businesses should focus on select social media platforms and stick with them to make an impact.
Google dealer guidebook best practices completeRalph Paglia
The document provides guidance for dealers and agency partners on optimizing their use of Google's products. It is organized into four pillars: Fundamentals, Basics, Differentiators, and Growth Levers. The Fundamentals section focuses on basic but important tactics like prioritizing website speed and simplicity. The Basics section outlines tested growth strategies for paid search, display, and audience targeting like maximizing brand search and location-based targeting. The Differentiators section presents advanced strategies in these areas. The Growth Levers section explores emerging tactics for measurement and automation. The goal is to help partners prioritize Google's products based on their marketing objectives and digital maturity.
This document provides recommendations for Triumph Motorcycles to harness digital media to drive sales and brand awareness. It discusses how media consumption has shifted online and the benefits of a modern digital advertising approach using paid search, retargeting, and attribution modeling. It also stresses the importance of continuing traditional media efforts while leveraging relationships, and monitoring social media to understand brand perceptions. A three-step plan is proposed focusing on optimizing digital advertising, partnering with publishers, and initiating social listening.
Toyota kc region dealer summit presentationRalph Paglia
Ralph Paglia presented at a Toyota dealer summit on digital marketing and internet sales challenges. He discussed how 5 Toyota dealers in the Kansas City region stood out for better website content marketing and higher website visitor to contact conversion rates. Paglia also covered how setting up social media sharing and online reviews can help dealers, and the importance of lead management practices like direct phone contact and follow up to increase sales closing ratios from internet leads. He emphasized that increasing closing ratios requires more than just timely response, but showing genuine interest in customers and their needs.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Tips modular strategy for digital marketingRalph Paglia
Traffic to a website is generated through marketing, search engine optimization, and referrals. Interactive content like inventory and forms allows customers to interact. The process refers to how dealers respond to leads through email and phone techniques. Sales activities happen after leads become showroom visitors. Effectiveness is measured by unique visitors, form submissions, appointment shows, and closing ratios.
The mercedes benz x-class concept pickup truck is hereRalph Paglia
Mercedes-Benz unveiled the X-Class concept pickup truck. The X-Class will be the first "premium" pickup and is intended to fill a gap in Mercedes' product portfolio. It will compete in growing midsize pickup markets globally but not in the US, where Detroit automakers dominate. The X-Class concept emphasizes luxury and off-road capability and will enter production in late 2017 with diesel power and all-wheel drive.
Seo in a mobile first era markteters editionRalph Paglia
The document discusses optimizing a website for mobile-first search engine optimization (SEO). It recommends developing a responsive mobile website or mobile-specific site, optimizing page speed, implementing AMP pages, ensuring accessible mobile content, adding relevant structured data, and tracking mobile search queries and performance. The overall message is that mobile-first practices are crucial as search becomes increasingly dominated by mobile users.
Welcome to ASP Cranes, your trusted partner for crane solutions in Raipur, Chhattisgarh! With years of experience and a commitment to excellence, we offer a comprehensive range of crane services tailored to meet your lifting and material handling needs.
At ASP Cranes, we understand the importance of reliable and efficient crane operations in various industries, from construction and manufacturing to logistics and infrastructure development. That's why we strive to deliver top-notch solutions that enhance productivity, safety, and cost-effectiveness for our clients.
Our services include:
Crane Rental: Whether you need a crawler crane for heavy lifting or a hydraulic crane for versatile operations, we have a diverse fleet of well-maintained cranes available for rent. Our rental options are flexible and can be customized to suit your project requirements.
Crane Sales: Looking to invest in a crane for your business? We offer a wide selection of new and used cranes from leading manufacturers, ensuring you find the perfect equipment to match your needs and budget.
Crane Maintenance and Repair: To ensure optimal performance and safety, regular maintenance and timely repairs are essential for cranes. Our team of skilled technicians provides comprehensive maintenance and repair services to keep your equipment running smoothly and minimize downtime.
Crane Operator Training: Proper training is crucial for safe and efficient crane operation. We offer specialized training programs conducted by certified instructors to equip operators with the skills and knowledge they need to handle cranes effectively.
Custom Solutions: We understand that every project is unique, which is why we offer custom crane solutions tailored to your specific requirements. Whether you need modifications, attachments, or specialized equipment, we can design and implement solutions that meet your needs.
At ASP Cranes, customer satisfaction is our top priority. We are dedicated to delivering reliable, cost-effective, and innovative crane solutions that exceed expectations. Contact us today to learn more about our services and how we can support your project in Raipur, Chhattisgarh, and beyond. Let ASP Cranes be your trusted partner for all your crane needs!
What Are The Immediate Steps To Take When The VW Temperature Light Starts Fla...Import Motorworks
Learn how to respond when the red temperature light flashes in your VW with this presentation. From checking coolant levels to seeking professional help, follow these steps promptly to prevent engine damage and ensure safety on the road.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
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1. State of the Economy
Hal Varian
Chief Economist
22 April 2009
Google Confidential and Proprietary
1
2. The bad news
• Homes: U.S. home prices have fallen 27% since peak. Pending
sales fell 7.7% in January (though up slightly in west.)
• 2008 CPI: Full-year changes of +0.1% overall, +1.8% core.
Dramatic deceleration Q4 due to falling aggregate demand.
• March unemployment rate now at 8.5%,
• Manufacturing-Activity Index: Currently at 28-year low.
• Stock market: Down by 45% from peak.
• Bottom Line: The financial crisis contributed to an already weak
U.S. economy that officially entered a recession in 12/07. As of
April, it is now the the longest U.S. recession since the Great
Depression.
2
Google Confidential and Proprietary
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4. No, really...
• Asset prices are low
•Houses – pending sales up 2.1% in February.
•Mortgages – conventional loans to qualified borrowers available
•Stocks – up 20% since March low
• Stimulus plan started in April
•Payroll tax cut started April 1 (up to $400 per person)
•Tax refunds larger
•Home buyer, auto purchase credit
•Some accelerated depreciation now available
• Inventories are being depleted, albeit slowly
•Housing
•Goods Google Confidential and Proprietary
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5. What happens in a recession?
• Delay everything that can be delayed
–Business investment
–State and local spending (due to tax receipts)
–Consumer durable purchase
–However, “consumer staples” usually see much smaller hit
•Government actions
–Want to avoid downward spiral
•Drop in demand … lay off workers … spending falls
•Need to stabilize demand: consumption, govn't, investment
–Trying a multipronged attack
Google Confidential and Proprietary
5
7. Signs of hope
• Good news?
• Macroeconomics
–Financial situation stabilizing
•Particularly important for this
recession
–Market volatility coming down
•VIX index – volatility index though
back up again recently
•Ted Spread – gap between LIBOR
and T-bill rate
–Keep a close eye on these metrics,
as they are good leading indicators
Google Confidential and Proprietary
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8. Two sectors to watch: Real Estate and Autos
• Mortgage money available
• Auto loans to follow
• Real estate shows signs of stabilizing
– Queries showing usual seasonal
uplift
– May see further activity in Spring
• Automotive sector is depressed
– Expect to see very attractive terms
offered
– Also typical seasonal uplift
Google Confidential and Proprietary
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9. Implications for retail
• Q1 has been slow, but not as bad as Q4 for economy
–Impacted verticals
–Real estate, auto, appliances, furniture, travel, luxury items
–Less sensitive
–Low end shopping, health, local spending
•Areas to watch as leading indicators
–Automotive, real estate
–TED spread = 3 month Treasury bill rate – 3 month LIBOR
–Watch the VIX!
•Consumers are hunting for value
–Classic, reliable, solid...
Google Confidential and Proprietary
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10. Everybody talks about the economy...
• Can Google queries help
forecast economy activity?
•Government data released with a
lag
•Google data is real time
•Appears to be correlated with
current level of activity
•May be helpful in “predicting the
present”
•This is still 4-6 weeks before
official data release
Google Confidential and Proprietary
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13. Google Categories under Vehicle Brands
NOTE: Area represents the queries volume from first half year 2008 and the color represents queries yearly growth rate
Google Confidential and Proprietary 13
14. Model with Panel Data
Model:
log(Yi,t) = 1.681 + 0.3618 * log(Yi,t-1) + 0.4621 * log(Yi,t-12)
+ 0.0014 * Xi,t,2 + 0.0020 * Xi,t,2 + ai * Makei + ei,t
ei,t ~ N(0, 0.14972) , Adjusted R2 = 0.9791
Yi,t = Auto Sales of i-th Make at month t
Xi,t,1 = Google Trend Search at 1st week of month t and from i-th make
Xi,t,2 = Google Trend Search at 2nd week of month t and from i-th make
Makei = Dummy variable to indicate Auto Make
ai = Coefficient to capture the mean level of Auto Sales by Make
ANOVA Table
Df Sum Sq Mean Sq F value Pr(>F)
trends1 1 7.48 7.48 333.8334 < 2.2e-16 ***
trends2 1 1.71 1.71 76.2150 < 2.2e-16 ***
log(s1) 1 1609.52 1609.52 71826.7401 < 2.2e-16 ***
log(s12) 1 20.24 20.24 903.2351 < 2.2e-16 ***
as.factor(brand) 26 2.11 0.08 3.6301 2.36e-09 ***
Residuals 1535 34.40 0.02
14
Google Confidential and Proprietary 14
15. Actual vs. Fitted Sales (Top 9 Make by Sales)
Google Confidential and Proprietary 15
16. Model with Univariate Time Series
Model:
log(Yi,t) = 3.0343 + 0.2054 * log(Yi,t-1) + 0.5396 * log(Yi,t-12) + 0.0034 * Xi,t,1 + ei,t
ei,t ~ N(0, 0.10512) , Adjusted R2 = 0.5804
Yi,t = Auto Sales of i-th Make at month t
Xi,t,1 = Google Trend Search at 1st week of month t and from i-th country
Makei = Dummy variable to indicate Auto Make
ANOVA Table
Df Sum Sq Mean Sq F value Pr(>F)
s1 1 0.23366 0.23366 21.151 2.603e-05 ***
log(s1) 1 0.36614 0.36614 33.142 4.171e-07 ***
log(s12) 1 0.30421 0.30421 27.537 2.651e-06 ***
Residuals 54 0.59657 0.01105
16
Google Confidential and Proprietary 16
17. Toyota Sales
1st Week of Month
Google Confidential and Proprietary 17
18. Other interesting things
• Government statistics
• automobile sales
• home sales
• retail sales
• travel
• Can look at state and city level data
• Geographic variation is often quite striking
• Great viz: http://www.slate.com/id/2216238/
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Google Confidential and Proprietary
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19. Large differences in state patterns of unemployment claims
Time Series Autocorrelation Function
Google Confidential and Proprietary
20. Model Fit and Prediction
Google Confidential and Proprietary