PRAN-RFL Group is a large conglomerate in Bangladesh that established PRAN Beverages (India) Pvt Ltd, one of the largest food and beverage brands in Bangladesh that exports to over 100 countries; the document describes PRAN's history and operations, including its production facilities, 80,000 employees, and annual revenue exceeding $500 million USD generated from exports of over $10 billion. The document also provides details about Mutha Industries Pvt Ltd, a producer of eco-friendly bamboo flooring and furniture in India with an annual turnover of $50 million USD that empowers bamboo farmers through its production process and high-

1. PRAN BEVERAGES (INDIA) PVT LTD
PRAN-RFL Group is one of the largest conglomerates in Bangladesh. It is the
largest agro producer in Bangladesh. PRAN (Programme for Rural Advancement
Nationally) was established in 1981 by retired Major General Amjad Khan
Chowdhury.PRAN has become one of the largest food and beverage brands in
Bangladesh and has been exported to 138 countries Pran pioneered agro business
in Bangladesh. They provided farmers with guaranteed prices.Pran Foods, a sister
concern of PRAN-RFL Group produces a number of agro products under the
banner of PRAN. Pran established a subsidiary company in UAE in 2003.In 2008,
the company announced plans to open a production facility in Tripura, India, after
the Indian government lifted the ban on direct investment from Bangladesh in
2007.Prans exports had reached 10 billion taka value by 2016, the biggest markets
for the company was India, Saudi Arabia, UAE, Malaysia, and Oman. The same
year the revenue for Pran exceeded 500 million USD.Pran started exporting
potatoes in March 2016 In April 2016, Pran started to export cassava, the first
shipment, worth 3 million USD, was exported to New Zealand. Pran has 80
thousand direct employees and 200 thousand indirect employees.Pran exports to
118 different countries.
 Industry Focus - Bread & Biscuit, Dairy Products,
 Business Type - Manufacturer
 Products/Services - Food and Beverage, Biscuit, Confectionary,
Plastic Households, PVC Pipe,
 Our Markets - Southeast Asia
 No. of Employees - Above 1000 People
 Annual Sales US$50 Million - US$100 Million

2. Importance of visit:
 It helps us to gain hand-on experience of how industry operations are
executed.
 Industry visits broaden the outlook of students with exposure to different
workforces from different industries.
 It helps us to enhance the interpersonal skill.
 With industry visits, students are able to better identify their prospective
areas of work in the overall organizational function.
 Industry visits bridge the gap between theoretical training and practical
learning in a real-life environment.
Objectives of visit:
 To study the ideas and methods used in the organisation.
 To evaluate the completing process and other program of the organisation.
 To know the marketing process of the organisation.
 To learn how PRAN Group makes the best use of domestic resources.
 To observe the CSR of the organisation.
 To observe how to be the market leader by making the best uses of
opportunities

3. Person contacted:
 Assistant General Manager- Anjan Majumdar
 Quality Manager- Sujoy Roy
 Mr. Praloy (Administrative Officer)
Functional area visited:
PRAN food and beverage industry producea total of 422 products with their
marketing partner.
But we have visited a limited number of functional areas that are listed below:
1. Bakery
 Cookies (Rusk)
 White bread
 Butter bun(600/700 buns/day production)
 Dry cake
2. Snacks: It has six different varities.
3. Noodles
4. Biscuits
Orange cream biscuit

4. 5. Potato cracker
6. Pan Masala
7. PRAN jam and jelly
8. Spicy kabuli9.PRAN pickle (Mango, ginger, turmeric pickle)
Organizational Structure:
The organizational structure of PRAN beverages (India) Pvt. Ltd. is given below:

5. Process flow of the organization:
This is a kind of structure of supply chain management of PRAN Beverages
Company.
Management principles/tools followed by organization:
Total Quality Management, Supply Chain Management, Balanced Score Card
Additional information:
 Production:
Milk candy chocolate, 1 cartoon = 15 piece box
 Training:
There is training for executive and HR but there is no training for operation and
production.
 Future expansion:
Local jam and jelly from pineapple, mustard oil
Component
Raw
Material
Rural
PRAN
Group
Distributor Wholesaler Retailer

6.  Brand sponsorship:
PRAN-RFL is a private brand means store or distributor brand.tha retailer of
PRAN-RFL group can manufacture goods under its own label, and can develop
new brands.
 Promotional activities:
The PRAN-RFL group follows the Pull strategy. Pull strategy is directing the
promotional mix at ultimate consumers to encourage them to ask the retailer for the
product.
Learning outcomes:
 They have the opportunities to export tie up with multinationals
 They build a Strong brand image in Bangladesh as well as some other
countries.
 They use old technology, many machines are semi-auto type.
 Lack of training for operation and production stuff.
 They are facing lots of competitors in every market.

7. Mutha Industries Pvt. Ltd
Mutha Industries is a part of the Anil Mutha group; with it does headquarter
located in Mumbai. In a world chasing sustainability - Mutha Industries Pvt.
Ltd. takes pride in bringing green initiatives to your home. EPITOME - a
premium range of Bamboowood flooring is the answer to responsible civilization
for the future.
Our mission is to revolutionize flooring by bringing India its first eco friendly
options. Built on cutting edge Research & Development. Our flooring is fully
made from bamboo yet has the same experience of hardwood.
Director of Mutha Industries Pvt. Ltd, Tripura – Mr. Sanjay Singh.
Vice- president- Mr. Rabin Bose.
Epitome:
Bamboowood is environmentally friendly, natural and stronger than most
hardwood in the market. A stunning invention, Bamboowood offers the sheen,
durability and luxurious finish of hardwood, but without the ecological damage. Its
beauty and finish lend a resplendent aura of opulence to any residence, office space
or recreational arena.
Bamboowood offers us flooring for the insides of your house, decking for our
outdoors and cladding for that rich feel on walls-along with doors, doorframes and
stunning custom made furniture. Their range of shades, textures and sheens are
specially designed for an international feel that’s perfect for Indian conditions.
Saving the Earth does not mean us have to sacrifice on style. Make a choice to
leave behind a cleaner legacy for the coming generations.

8. Person contacted: Sumit kumar Mallick, Manager ( Marketing & Sales)
Functional area visited: production area.
Process flow of organisation: The process flow of the production unit of the
organisation is broadly divided into two parts: Primary Unit & Secondary Unit
Primary:
● Local Bamboos are obtained, followed by separating the bamboos on the
basis of watermarks, followed by wetting and crosscutting, splitting, knot
removing and crushing.
Secondary Unit:
● Boiling (Using Hydrogen peroxide),Carbonizing( starch is removed to avoid
termide attacks),drying, glue dipping, drying , compressed to form moulds,
demoulding, edge cutting, sanding, followed by Tongue and groove process
or joining logs to form different items , followed by the finishing stage of
polishing and UV coating.
After production, all furniture items and decorative items are displayed in
the showroom and for major purposes of flooring and wall paneling,
proposals are sent to or invitations (orders) are received from different
institutions, organizations and individual customers.
Online portals are also available for orders like- www.tradeindia.com,
www.bamboowood.in etc.

9. Management Principles /tools:
Activity Network Diagram, Supply chain Management, Core competency etc.
Additional information:
● out of a mass range of Bamboo species, 110 species are found in India , out
of which 10 species are found in Tripura.
● The greatest achievement is to empower bamboo farmers in Tripura who
have built a steady livelihood through this endeavour.
● Major item of demand is for flooring purpose.
● Turnover – Rs. 50 Cr ( approx) for 2017.
● Product line – Beam, Plank, Furniture, wooden flooring etc.
, Learning Outcomes:
● Bamboo products produced are very eco-friendly, Termite resistant, has
lifetime durability and are stronger than the hardwood found in market.
● At Mutha industries, the steps of the entire production process is very
precise and easily understandable.
● The finished products have no compromise on style luxuriant, choices of
shades and dyes high.
● Customizable and stylish products with great finish are produced.
● All the processes, right from designing patterns, choosing the finishes,
installing the flooring/ wall paneling is undertaken by the proficient team of
Mutha Industries Private Limited.
● High quality standards with high class performance.