What is ethnography? Why should you do it? How does it help designers create great products? Sam Ladner, author of Practical Ethnography, gives a summary of her book to the Puget Sound SigCHI group.
Design ethnography tries to uncover user needs and find new opportunities. These slides explain how one can use activity theory to frame the study. Part of the Design Thinking course at PUCPR.
Design ethnography tries to uncover user needs and find new opportunities. These slides explain how one can use activity theory to frame the study. Part of the Design Thinking course at PUCPR.
By WIll Evans, Director of User Experience Design, TLC Labs
"What people say is not what people do" - Cheskin
There has been a lot of hot air about "getting out of the building", and "just go talk to customers", but rarely are those statements backed up with strategic and tactical advice about HOW and WHY. Well, this talk is meant to help. Honestly, getting out of the building and talking to customers is only valuable when done right. As my old martial arts sensei used to say, "practice doesn't make perfect, perfect practice makes perfect!"
Design Ethnography is usually conducted to gain a *deep* understanding of the our target customers in order to apply a customer-centered approach to the product strategy. Design ethnography takes the position than human behavior and the ways in which people construct and make meaning of their worlds and their lives are highly variable, locally specific as well as intersubjectively reflexive.
One primary difference between ethnography and other methods of user research is that ethnography assumes that we must first discover what people actually do, the reasons they give for doing it, and just as importantly, how they feel while doing it, before we can assign to their actions and behaviors interpretations drawn from our own experiences.
Many people believe that design ethnography is only viable in the context of "Big Upfront Design", while many Agile and Lean teams believe they simply don't have the time, or that big upfront design is synonymous with waste. During this talk, we'll explore various myths, methods of ethnography, and ways in which agile or lean teams may use it to gain deeper insights into customer behaviors to create richer experiences without waste.
Questions I may answer in this talk:
What is design ethnography?
What are some of the qualitative and quantitative methods?
Isn't Design Ethnography and LeanUX contradictory?
When and where is design ethnography appropriate for teams?
Is Design Ethnography appropriate only with Big Upfront Design Research?
How can teams use Design Ethnography for sense-making?
What are the practical steps for engaging in design ethnography tomorrow?
Will Evans is the Director of User Experience Design and Research at The Library Corporation as well as TLCLabs, the enterprise innovation lab. At TLC, Will is responsible for working across the organization to create extraordinary user experiences and new product innovations.
Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in interaction design, information architecture, and user experience strategy. His experiences include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com.
Mr. Evans’ research and design has been featured in numerous publications including Business Week, The Econom
Ethnographic methods don't make an ethnographer - UX Australia 2016Michael Palmyre
Are design researchers doing ethnography or just using ethnographic methods? Ethnography is about critically analysing people, cultures, processes, dynamics and contexts to understand what’s happening and why it’s happening. This means that the stories and experiences we collect – the evidence or data, if you like – aren’t necessarily the stuff of ethnography. So are we actually even doing ethnography?
I’ll talk about my experience doing ethnography in an academic context, including my year long fieldwork in Seychelles as part of my ongoing PhD work, and how I’ve seen, learnt about and experienced ethnography as a design researcher.
UX perth - Ethnographic Studies, Contextual Enquiries and other Qualitative R...Michael Palmyre
A talk with two other speakers at UX Perth on Ethnographic Studies, Contextual Enquiries and other Qualitative Research. In this talk I discussed qualitative and quantitative research; how qualitative research in my fieldwork produced valuable insights; how I used the data to get further insights and how different approaches and contexts can change what you get out of your research.
This is a presentation that I gave that 2011 RISE University day at the University of Texas - a one day event held on the UT campus for undergraduate and graduate entrepreneurs and entrepreneurs-to-be.
How might we marry quantitative and qualitative methods to see the big picture?
Generating knowledge through big and deep data and why and how you can use mixed methods.
Andrea Ballatore: Beyond GIS? The future of Cultural Geo-AnalyticsAndrea Ballatore
Abstract: Cultural geo-analytics (CGA) is an emergent area that studies the geographical dimension of the production and consumption of cultural objects, relying on digital data and spatial methods. In this talk, I will explore how, as GIS experts, we can fruitfully collaborate with researchers in cultural studies, media studies, and digital humanities to shape new interdisciplinary agendas. Given the conceptual and empirical centrality of place in CGA, I will then discuss the challenges in its representation in GIS by offering an overview of several case studies.
28 Apr 2022
Bio: Andrea Ballatore (he/him) is a Lecturer in Social and Cultural Informatics at King’s College London. From 2016 to 2021, he was employed as a Lecturer in Geographic Data Science at Birkbeck, University of London. Previously, he worked as a postdoctoral researcher at the Center for Spatial Studies at the University of California, Santa Barbara. In 2013, he completed a PhD in Computer Science at University College Dublin on geographic information retrieval and natural language processing. His current work combines cultural analytics and digital geographies, and is centred on collaborative projects with academic and corporate partners, including the Ordnance Survey and Facebook.
Much of the discussion about user experience design is focused on use, but there are additional issues to consider. In particular, issues of meaning. John will present the concept of Cultural Affordances—qualities of objects that help people to understand through the frame of their own past experience—and discuss the ways that we as designers can use cultural affordances to more effectively design for our audience.
Urban Interaction Design: Exploring the Space between People and the CityMichael Smyth
Presentation at the Connecting Cities Urban Media Lab Event at iMal, Brussels, June 2014
Video of presentation can be viewed here https://www.youtube.com/watch?v=8xCxPlQoOa0
The slides and text of a talk co-authored with Paul Caton, Ginestra Ferraro, Luis Figueira, Elliott Hall, Neil Jakeman, Pam Mellen, Anna-Maria Sichani, Miguel Vieira, Tim Watts, and Carina Westling 'Mechanizing the Humanities? King’s Digital Lab as Critical Experiment', DH2017, Montreal, August 10th, 2017.
To be or not to be an academic, big enterprise, startup job that is the qu...Osaka University
"Who said it first is not important." Who gets there first is."
(Takeo Kanade, Circa 1990s)
Before joining a Big Enterprise, Check these
Empathy with the company's vision and mission.
Senior management prepares their own presentation materials (with high IT literacy).
There are executives who joined the company mid-career from outside.
There is a good employee training program.
There are many retired employees who are active after leaving the company.
There is an organization that integrates marketing, development, and operations.
There are no academic cliques.
A summary of highlights from the CHI2011 conference (Computer Human Interaction) in Vancouver, Canada. This recap focuses on explorations in tangible interaction. The presentation was given internally at Smart Design on 5/30/2011. Enjoy!
By WIll Evans, Director of User Experience Design, TLC Labs
"What people say is not what people do" - Cheskin
There has been a lot of hot air about "getting out of the building", and "just go talk to customers", but rarely are those statements backed up with strategic and tactical advice about HOW and WHY. Well, this talk is meant to help. Honestly, getting out of the building and talking to customers is only valuable when done right. As my old martial arts sensei used to say, "practice doesn't make perfect, perfect practice makes perfect!"
Design Ethnography is usually conducted to gain a *deep* understanding of the our target customers in order to apply a customer-centered approach to the product strategy. Design ethnography takes the position than human behavior and the ways in which people construct and make meaning of their worlds and their lives are highly variable, locally specific as well as intersubjectively reflexive.
One primary difference between ethnography and other methods of user research is that ethnography assumes that we must first discover what people actually do, the reasons they give for doing it, and just as importantly, how they feel while doing it, before we can assign to their actions and behaviors interpretations drawn from our own experiences.
Many people believe that design ethnography is only viable in the context of "Big Upfront Design", while many Agile and Lean teams believe they simply don't have the time, or that big upfront design is synonymous with waste. During this talk, we'll explore various myths, methods of ethnography, and ways in which agile or lean teams may use it to gain deeper insights into customer behaviors to create richer experiences without waste.
Questions I may answer in this talk:
What is design ethnography?
What are some of the qualitative and quantitative methods?
Isn't Design Ethnography and LeanUX contradictory?
When and where is design ethnography appropriate for teams?
Is Design Ethnography appropriate only with Big Upfront Design Research?
How can teams use Design Ethnography for sense-making?
What are the practical steps for engaging in design ethnography tomorrow?
Will Evans is the Director of User Experience Design and Research at The Library Corporation as well as TLCLabs, the enterprise innovation lab. At TLC, Will is responsible for working across the organization to create extraordinary user experiences and new product innovations.
Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in interaction design, information architecture, and user experience strategy. His experiences include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com.
Mr. Evans’ research and design has been featured in numerous publications including Business Week, The Econom
Ethnographic methods don't make an ethnographer - UX Australia 2016Michael Palmyre
Are design researchers doing ethnography or just using ethnographic methods? Ethnography is about critically analysing people, cultures, processes, dynamics and contexts to understand what’s happening and why it’s happening. This means that the stories and experiences we collect – the evidence or data, if you like – aren’t necessarily the stuff of ethnography. So are we actually even doing ethnography?
I’ll talk about my experience doing ethnography in an academic context, including my year long fieldwork in Seychelles as part of my ongoing PhD work, and how I’ve seen, learnt about and experienced ethnography as a design researcher.
UX perth - Ethnographic Studies, Contextual Enquiries and other Qualitative R...Michael Palmyre
A talk with two other speakers at UX Perth on Ethnographic Studies, Contextual Enquiries and other Qualitative Research. In this talk I discussed qualitative and quantitative research; how qualitative research in my fieldwork produced valuable insights; how I used the data to get further insights and how different approaches and contexts can change what you get out of your research.
This is a presentation that I gave that 2011 RISE University day at the University of Texas - a one day event held on the UT campus for undergraduate and graduate entrepreneurs and entrepreneurs-to-be.
How might we marry quantitative and qualitative methods to see the big picture?
Generating knowledge through big and deep data and why and how you can use mixed methods.
Andrea Ballatore: Beyond GIS? The future of Cultural Geo-AnalyticsAndrea Ballatore
Abstract: Cultural geo-analytics (CGA) is an emergent area that studies the geographical dimension of the production and consumption of cultural objects, relying on digital data and spatial methods. In this talk, I will explore how, as GIS experts, we can fruitfully collaborate with researchers in cultural studies, media studies, and digital humanities to shape new interdisciplinary agendas. Given the conceptual and empirical centrality of place in CGA, I will then discuss the challenges in its representation in GIS by offering an overview of several case studies.
28 Apr 2022
Bio: Andrea Ballatore (he/him) is a Lecturer in Social and Cultural Informatics at King’s College London. From 2016 to 2021, he was employed as a Lecturer in Geographic Data Science at Birkbeck, University of London. Previously, he worked as a postdoctoral researcher at the Center for Spatial Studies at the University of California, Santa Barbara. In 2013, he completed a PhD in Computer Science at University College Dublin on geographic information retrieval and natural language processing. His current work combines cultural analytics and digital geographies, and is centred on collaborative projects with academic and corporate partners, including the Ordnance Survey and Facebook.
Much of the discussion about user experience design is focused on use, but there are additional issues to consider. In particular, issues of meaning. John will present the concept of Cultural Affordances—qualities of objects that help people to understand through the frame of their own past experience—and discuss the ways that we as designers can use cultural affordances to more effectively design for our audience.
Urban Interaction Design: Exploring the Space between People and the CityMichael Smyth
Presentation at the Connecting Cities Urban Media Lab Event at iMal, Brussels, June 2014
Video of presentation can be viewed here https://www.youtube.com/watch?v=8xCxPlQoOa0
The slides and text of a talk co-authored with Paul Caton, Ginestra Ferraro, Luis Figueira, Elliott Hall, Neil Jakeman, Pam Mellen, Anna-Maria Sichani, Miguel Vieira, Tim Watts, and Carina Westling 'Mechanizing the Humanities? King’s Digital Lab as Critical Experiment', DH2017, Montreal, August 10th, 2017.
To be or not to be an academic, big enterprise, startup job that is the qu...Osaka University
"Who said it first is not important." Who gets there first is."
(Takeo Kanade, Circa 1990s)
Before joining a Big Enterprise, Check these
Empathy with the company's vision and mission.
Senior management prepares their own presentation materials (with high IT literacy).
There are executives who joined the company mid-career from outside.
There is a good employee training program.
There are many retired employees who are active after leaving the company.
There is an organization that integrates marketing, development, and operations.
There are no academic cliques.
A summary of highlights from the CHI2011 conference (Computer Human Interaction) in Vancouver, Canada. This recap focuses on explorations in tangible interaction. The presentation was given internally at Smart Design on 5/30/2011. Enjoy!
The opening day's slides and exercises to the two week summer course at IED in Barcelona I'm running. Our project topic this year is the future of food. More details on the course can be found here - http://iedbarcelona.es/en/cursos-info/summer-course-in-innovation-and-future-thinking/
A day off in the cyberpark – how the growing synergies between nature and tec...Dr Sue Thomas
A day off in the cyberpark – how the growing synergies between nature and technology will soon affect our workplaces and leisure time
Keynote presentation by Dr Sue Thomas, Visiting Fellow, The Media School, Bournemouth University www.suethomas.net
Seminar 11: ''Affective Digital Economy: Intimacy, Identity and Networked Realities''
ESRC Seminar Series: Digital Policy: Connectivity, Creativity and Rights
Friday November 29 2013, University of Leicester
Ignite Toronto 2: Designing for Social SelvesSam Ladner
My presentation from Ignite Toronto 2, where I talk about how biology doesn't explain "the self," and technology should accommodate not just biology but the social.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
2. OVERVIEW
2
A brief history of ethnography
Its history and its use in product design
Ethnography and innovation
Why is ethnography good for innovation?
Current practice
Who is doing ethnography and how are
they doing it?
Microsoft and ethnography
Real examples of our own work
Emerging trends
Where is ethnography going?
7. ETHNOGRAPHY CASE STUDY: THE SWIFFER
7
Gaps between activities
and beliefs
What people actually do
In situ
What else is going on?
Standpoint
Empathy-driven design
11. CURRENT PRACTICE
11
“Shifts within ethnography occur
when, for example, new faces enter
the field, novel problems are put
forth, funding patterns change
or…new narrative styles develop”
13. WHAT DESIGN ETHNOGRAPHY LOOKS FOR
13
Frustrations
Where products are broken
Delights
Where products evoke emotional
connection
Conceptual
understanding
How products are understood, cohered,
and thought about
18. TABLETS AS FLEXIBLE PRODUCTIVITY
18
Frustrations
Tablets bring the cloud with them – even
if you don’t understand the cloud.
Delights
Tablets offer truly mobile computing (not
just consumption).
Conceptual
understanding
Tablets are BOTH productivity and
entertainment devices. What matters
most is posture.