PR pros on diversity: Be comfortable talking about what's uncomfortable | PR Week
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Experts at an Advertising Week panel discussed diversity issues in the PR industry and emphasized the need to have uncomfortable conversations about diversity. They agreed that avoiding discussions of diversity will not solve problems. One expert said sustained outreach efforts over 18 months are needed when reaching out to diverse communities, and cited Home Depot's partnership with local Hispanic groups and technical schools as an effective collaboration model.
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PR pros on diversity: Be comfortable
talking about what's uncomfortable
October 01, 2015 by Laura Nichols , Be the first to comment
At an Advertising Week panel in Washington, DC, comms pros discussed some
of the pervasive issues surrounding diversity - or lack of it -- in the PR
industry.
(Left to right) Roberto Gomez, Pallavi Kumar, and Sharon Jones
WASHINGTON: Avoiding the topic of diversity because it’s not easy to discuss
won’t magically solve any of the issues plaguing the PR industry, experts agreed
at an Advertising Week panel in Washington, DC.
"Be comfortable talking about what’s uncomfortable. All the [political correctness]](https://image.slidesharecdn.com/f09ae510-23e2-4770-91b1-982565e2ef6f-151015151848-lva1-app6891/85/PR-pros-on-diversity-Be-comfortable-talking-about-what-s-uncomfortable-PR-Week-1-320.jpg)
![will never get us to the table," Roberto Gomez, SVP of marketing and sales at
Mosaic, said at the event on Thursday.
During the panel, Gomez and Pallavi Kumar, assistant professor and division
director in the public communications division at American University, discussed
some of the pervasive issues surrounding diversity – or lack of it, on some
occasions -- in the PR industry.
Kumar said she "consciously" made an effort to diversify staff at American
University because it’s important for students and recent graduates to "be
learning from the field from someone who does look like [them]."
But those students have to be in a position to learn and the abundance of unpaid
internships doesn’t do much to help pupils not economically inclined to work for
experience alone.
Kumar said opportunities like those provided via fellowships by the Lagrant
Foundation are at least one factor that is "really making a change."
When it comes to outreach, Gomez summarized what outreach efforts need in
one word: sustainability.
"When you do any program that’s going to go out to an ethnic community, it [can
be an 18-month commitment]," he said. "It’s not a one-time, get in, get the results
and you’re out of there."
Gomez said Home Depot is an example of a corporation taking the extra step to
connect with its Hispanic constituents by partnering with local leadership and
groups and opening technical schools – with support from some tool companies
– in Georgia and North and South Carolina.
"That was a true collaboration of corporation, community, and actually
manufacturing working together to expose themselves," he said.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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The document discusses the process of seeking help with an assignment from the website HelpWriting.net. It outlines 5 steps: 1) Create an account with email and password. 2) Complete an order form providing instructions, sources, and deadline. 3) Review bids from writers and select one. 4) Review the completed paper and authorize payment. 5) Request revisions if needed, and the site guarantees original, high-quality work or a refund.
Back To School Writing Papers.Pdf Yaz Kad, P
The document discusses defining moments, critical choices, and pivotal people that shape one's life. It states that these experiences, both positive and negative, help build character and teach right from wrong. A defining moment for the author occurred in 6th grade when they witnessed a tragic event involving their childhood friends that opened their eyes. The event had a deep impact and influence on who they are today.
Similar to PR pros on diversity: Be comfortable talking about what's uncomfortable | PR Week (20)
Week Six Lecture Welcome to the world of public relations!.docx
Week Six Lecture Welcome to the world of public relations!.docx
Paid Owned Earned - the book [sample editorial] by Nick Burcher
Paid Owned Earned - the book [sample editorial] by Nick Burcher
Leveraging Social Media & Social CRM to Maximize Student Experience
Leveraging Social Media & Social CRM to Maximize Student Experience
Strategic Focus for Social Media in Non-Traditional Businesses
Strategic Focus for Social Media in Non-Traditional Businesses
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2017 Insight DC Symposium Gomez
This document discusses strategies for effectively marketing to multicultural audiences. It notes that multicultural growth, especially among youth, is increasing in the United States. To attract cultural consumers, brands must thoughtfully layout their creative content and context of conversation in a way that incorporates language, emotion and culture. The document provides tips on using different platforms like mobile devices to engage multicultural audiences and cautions against approaches that could damage a brand's perception. It emphasizes the importance of customizing content for different cultural groups and considering linguistic and cultural nuances.
2017 SMWi ATL Gomez
Roberto Gomez discusses the emergence and evolution of language over hundreds of thousands of years, from its origins in early humans to its use today with social media. He notes that while experts disagree on when and how language developed, social media has enabled people from different cultures and backgrounds to connect and learn from one another across geographical boundaries. Gomez also addresses how social media has given more people a voice to expose information, share ideas and creativity, and work together to potentially transform values and create change around important issues.
Multicultural marketing goes beyond writing a check
Roberto Gomez, SVP of MOSAIC agency, argues that multi-cultural marketers are often the best because they rely heavily on data to understand diverse audiences with limited resources. He critiques Pepsi's commercial paying homage to Black Lives Matter protests as tone deaf and not representative of true commitment to communities. Gomez stresses that commitment means long-term, in-person engagement with community leaders on issues they support. He provides examples of how he successfully helped clients like Aaron Brothers furniture authentically reach diverse audiences through culturally relevant marketing strategies that demonstrated real commitment.
AAF-DC Multicultural By Gomez 4-12-17
This document discusses strategies for developing multicultural marketing campaigns. It notes that racial and ethnic minorities now make up over 40% of the US population, with strong projected growth. The "80/20 rule" suggests focusing creative that appeals to different races and backgrounds will boost engagement for 46% of diverse users. Specifically, creative should represent ethnic groups in a way that reflects the real world. The story discusses "Aaron el Varon", a luchador character who could connect with Latin audiences through global platforms and translated, customized content both online and offline.
2010 census marketing by rgomezjr
The document discusses how the upcoming 2010 US Census data will reveal significant growth of the Hispanic population in the US. It notes that Hispanics contributed 52% of overall US population growth between 2000-2010. The census will show that marketing to Hispanics can no longer be considered a separate strategy and must now be integrated into all marketing plans. It provides some key facts about the Hispanic population size, growth rates in major markets, and purchasing power. The document emphasizes that the census data will have major implications for business and require companies to reconsider how they approach the Hispanic consumer segment.
8 Core Strategies For Nonprofits 2015
This document outlines 8 core marketing strategies for small nonprofits with tight budgets. The strategies are: 1) telling compelling stories, 2) using personalized emails, 3) optimizing websites, 4) frequent posting of content, 5) face-to-face communication, 6) redesigned newsletters, 7) using URLs and microsites, and 8) developing community think tanks. The strategies are described in more detail with recommendations for helpful books and resources.
MOSAIC Learning Experience
Mosaic Learning promotes an experiential learning model called Doubt-Based Learning. This model emphasizes that students learn best through active experience rather than memorization. It involves reflecting on experiences from multiple perspectives to develop problem-solving skills needed in today's uncertain world. Mosaic uses technologies like VR and simulation to create virtual experiences that replicate real-world learning and allow students to develop these skills through an iterative process of questioning, testing hypotheses, and reflecting on lessons learned. The goal is to better prepare students for an economy demanding adaptability, critical thinking, and lifelong learning.
2013 Partner Allance Marketing Keynote
This document discusses strategies for effectively marketing to multicultural audiences, termed SMART (Sustainable Cross-Cultural Customer Growth, Multichannel Marketing Working Together, Attracting A New Cultural Audience To Your Brand, Relevant Context and Content, Technology Integration) marketing. It notes that the multicultural population, especially among youth, is growing rapidly in the US. It recommends integrating multiple marketing channels, including print, digital, mobile and social media, with culturally relevant content and offers. Specific tips include using community and offers to attract users on mobile, and avoiding cluttered, intrusive or irrelevant creative. The goal is to engage audiences across generations through a consistent 360-degree marketing approach.
2012 Partner Alliance Multicultural Marketing Keynote
This document discusses the cultural dimensions of social and mobile media. It provides background on the growth of diverse communities and social media usage. Key insights include: the growth of the US Hispanic population and their widespread adoption of social media and mobile devices. Hispanics outpace other groups in social media engagement and are more likely to use mobile for activities like texting. The document also explores language preferences of Hispanics on platforms like Twitter and Facebook and spending behaviors during the holiday season.
ICP Summit - Marketing Keynote
The California Milk Processor Board needed to increase declining milk consumption. In 1993, they hired an ad agency to create a new campaign. The agency developed the "got milk?" campaign, featuring a memorable tagline and graphical advertisements. The campaign was highly successful, increasing milk sales in California for the first time in over a decade. The tagline became widely imitated and referenced in other advertising. The document then discusses best practices for developing an effective tagline for branding, including keeping it simple, memorable, and reflective of the business. It provides examples of how to extend the tagline message across different marketing channels.
Bring Print To LIFE !
As marketers, we are continuously challenged with finding innovative ways to engage our customers and prospects and spark them into action.
At Taylor, we can help you bring new life and power to your marketing message. We offer products, services and ideas to encourage your customers to interact with highly personalized and relevant communications from you. Through a variety of multichannels – such as print, the Internet, mobile and social media – our marketing specialists can help you increase response rates,
up-sell existing clients and turn prospects into new customers.
In these pages, we highlight some of these new strategies and technologies such as personalized printing, QR codes and other 2D barcodes, lenticular animation, augmented reality, PURLs and mobile apps. All of these tools can be customized and integrated to help you create an extended, deeper engagement with your customers and prospects.
AMA Culturalism ATL SIG EVENTS
This document announces a multicultural marketing special interest group that hosts bi-monthly culturalism networking events in Atlanta. The events bring together diverse marketing professionals to share ideas, network, and learn about cultural marketing trends. They feature presentations by top executives and spotlight culture through music, art, and food.
DMA Atlanta March 2012 Event Presentation
The document discusses how the 2010 Census highlighted the growing multicultural population in the US. It notes that minority populations grew 42% compared to only 5% growth for non-Hispanic whites. This shift indicates that connecting brands to diverse cultural groups should now be an integral part of all marketing strategies, rather than a separate "multicultural strategy." Reaching multicultural consumers means tapping into growing populations in their peak earning years. The rest of the document appears to be about a panel discussion on these topics.
Attraction 360 Blueprint
The consumer market is changing - The 2010 Census has proven that. Now you need the tools, expertise and partnerships to connect and communicate to a larger multicultural audience in a unique way. (Attraction 360 ) can support that connection,
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Multicultural marketing goes beyond writing a check
Multicultural marketing goes beyond writing a check
2012 Partner Alliance Multicultural Marketing Keynote
2012 Partner Alliance Multicultural Marketing Keynote
PR pros on diversity: Be comfortable talking about what's uncomfortable | PR Week
- 1. Blog PR pros on diversity: Be comfortable talking about what's uncomfortable October 01, 2015 by Laura Nichols , Be the first to comment At an Advertising Week panel in Washington, DC, comms pros discussed some of the pervasive issues surrounding diversity - or lack of it -- in the PR industry. (Left to right) Roberto Gomez, Pallavi Kumar, and Sharon Jones WASHINGTON: Avoiding the topic of diversity because it’s not easy to discuss won’t magically solve any of the issues plaguing the PR industry, experts agreed at an Advertising Week panel in Washington, DC. "Be comfortable talking about what’s uncomfortable. All the [political correctness]
- 2. will never get us to the table," Roberto Gomez, SVP of marketing and sales at Mosaic, said at the event on Thursday. During the panel, Gomez and Pallavi Kumar, assistant professor and division director in the public communications division at American University, discussed some of the pervasive issues surrounding diversity – or lack of it, on some occasions -- in the PR industry. Kumar said she "consciously" made an effort to diversify staff at American University because it’s important for students and recent graduates to "be learning from the field from someone who does look like [them]." But those students have to be in a position to learn and the abundance of unpaid internships doesn’t do much to help pupils not economically inclined to work for experience alone. Kumar said opportunities like those provided via fellowships by the Lagrant Foundation are at least one factor that is "really making a change." When it comes to outreach, Gomez summarized what outreach efforts need in one word: sustainability. "When you do any program that’s going to go out to an ethnic community, it [can be an 18-month commitment]," he said. "It’s not a one-time, get in, get the results and you’re out of there." Gomez said Home Depot is an example of a corporation taking the extra step to connect with its Hispanic constituents by partnering with local leadership and groups and opening technical schools – with support from some tool companies – in Georgia and North and South Carolina. "That was a true collaboration of corporation, community, and actually manufacturing working together to expose themselves," he said.
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