Dell has been an early adopter of social media since the 2000s. They were one of the first companies to generate millions in revenue from Twitter by posting discounts and special offers. Dell also has a large presence on LinkedIn with over 770,000 followers and 90% of employees using the platform. The company's global social media manager believes social media has changed PR and many journalists now use social media for research. Dell has trained over 24,000 employees on social media usage and established a command center to address issues arising on social media in real-time.