PR OBJECTIVES
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This document outlines objectives for marketing a new music video, including building product awareness through collaborating with popular YouTubers on a social experiment, creating interest by releasing snippets on social media and providing exclusive updates, and stimulating demand by allowing audiences to vote on production decisions through Twitter polls to keep them intrigued.
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Song choices
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Music magazine
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Inspiration for music video
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The document provides initial ideas from various group members for a new brand targeting 16-24 year olds. Antony proposes a simple, bold logo incorporating squares to reference "The Grid" brand name. J proposes sporty and fashionable logo concepts. Matt suggests investigating the target audience and creating a mood board. Ideas are shared for advertising on social media platforms like Instagram and Snapchat popular with this age group. Existing brands like The Sidemen YouTube channel and VICE are analyzed for successful strategies appealing to 16-24 year olds.
Rodriguez silvestri 11am_socialmediacampaign
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2. Popular beauty YouTubers Bethany Mota, Kandee Johnson, and Ingrid Nilsen will create promotional videos for the product and sweepstakes that will spread the hashtags virally to their collective 14.5 million subscribers.
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BBRC Media is a production company that has been operating since 2015. Their current project is a music video for the song "Whole Lotta Lovin' by DJ Mustard" that will show the effects of alcohol and drugs through editing and visuals. They plan to film at three locations - a multi-story car park, warehouse, and farm. Their target audience is young people aged 18, as they feel this demographic is most likely to listen to their chosen song. They will use four cameras - two primary DSLRs, a GoPro for tracking shots, and an iPhone for slow motion footage.
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The document discusses intended changes to promote a music video online. It notes that social trends and technology are important for businesses to stay relevant in today's digital world. It then explains that the music video will be placed on a VEVO channel on YouTube to gain global reach, as 83% of people now have internet access. Uploading to YouTube would also allow ads to generate revenue since budgets are limited. Comments from viewers could provide feedback to improve future content for consumers.
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Final Cut Pro X is the latest version of editing software from Apple, used widely for professional editing. It has a similar interface to iMovie but with more advanced tools. The document discusses why the author edits with FCPX, having mastered iMovie and wanting to learn new skills. FCPX also has fewer limitations than iMovie. While it occasionally crashes, FCPX automatically saves work so it's stress-free. The author finds the software reliable overall despite a vast number of effects being rarely used. Additional plug-ins can provide more relevant content.
Importance of merchandise
Merchandise is important for both fans and brands. For fans, merchandise allows them to publicly display their support for an artist and feel like they are part of the artist's history. For brands, effective merchandising through proper display and marketing can significantly increase sales and give customers a memorable shopping experience, making them more likely to purchase exclusive merchandise and boosting brand revenue in the long run. However, small brands need to find the right platforms to sell merchandise in order to benefit from existing customer bases without incurring costs that exceed potential profits. Partnering with established retailers is one way for small brands to merchandise successfully.
Colour corrections
Colour correction was used to change the colours in images for a video to communicate a "red" theme throughout by making the shots more characterful with depth and providing more variety overall. Colour correction or grading is the technique of changing colours present in an image, from stark changes like blue to red or subtle changes like white balance adjustments. This was done to give the video's shots more character and depth while providing more variety overall in support of a unifying red theme.
Music magazine
This document discusses music magazines, their importance, and the specific magazine a group chose to use. It defines a music magazine as one dedicated to music news, interviews, photos, essays, and record/concert reviews, sometimes including a cover-mounted CD. Magazines are important means of communication that develop consumer knowledge and allow consumers to feel valued. The group chose NME because it is one of the most influential UK magazines, advertising higher revenue, so placing their product there could gain brand loyalty and exposure through a high-demand publication.
Chris evaluation 3
The document discusses feedback received on various parts of a music video project. For the initial song idea, feedback indicated the chosen song did not fit the group's style and suggested rap music instead. The group then selected the song "Whole Lotta Lovin" by Travis Scott. Feedback on a proposed album digipack was mostly positive, though some said it was boring. Teacher feedback on magazine ads helped improve a dull first draft. Peer feedback on an early edit of the music video said it was over-edited; the group simplified the edit while keeping branding colors. Feedback on the second draft said it was polished enough as a final product.
Inspiration for music video
The document discusses sources of inspiration for a student music video. It was most inspired by the music video for "in2" by Wstrn, incorporating effects like red scribbles and water drops. It also took inspiration from Travis Scott's use of colorful backing screens. By combining elements from various famous artists, the students aimed to create a unique and visually appealing music video that would appeal to viewers.
Digipak research
A digipak is a paper packaging for CD singles and albums that includes artwork related to the music. The first digipak was created by MeadWestVaco and their patented design became popular with artists and consumers. Today, digipaks are commonly used for most physical CDs and albums. Artists benefit from digipaks because the visual artwork represents the album's content and helps promote the music by appealing to a larger audience through eye-catching designs that contribute to the listening experience.
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Audience investigation
The proposal is for a fashion clothing brand called "The Grid" that incorporates football shirt designs into stylish outfits. The target audience is 16-24 year olds in York. The project will create a social media channel to promote the products through videos, photos, and advertisements. Matt will use skills in Adobe Photoshop, Premiere Pro, and After Effects to create promotional content in both a studio catwalk style and more abstract edited videos. Antony wants to reflect the sports and football connotations of the brand name "The Grid" through the logo designs and general aesthetic. The goal is to open the brand up to different fashion styles beyond just football fans.
Audience investigation (1)
The document provides initial ideas from various group members for a new brand targeting 16-24 year olds. Antony proposes a simple, bold logo incorporating squares to reference "The Grid" brand name. J proposes sporty and fashionable logo concepts. Matt suggests investigating the target audience and creating a mood board. Ideas are shared for advertising on social media platforms like Instagram and Snapchat popular with this age group. Existing brands like The Sidemen YouTube channel and VICE are analyzed for successful strategies appealing to 16-24 year olds.
Rodriguez silvestri 11am_socialmediacampaign
The campaign aims to launch a new Herbal Essences product by holding a social media contest targeting young women ages 15-25. It will partner with popular beauty YouTubers Bethany Mota, Kandee Johnson, and Ingrid Nilsen, who will create videos promoting the product and contest hashtags. The contest winner will be featured in a Cosmopolitan magazine spread shot by Annie Leibovitz, generating free advertising through user-generated social media posts with the hashtags. The campaign seeks to build an engaged community around the Herbal Essences brand through ongoing social media engagement and partnerships after the initial contest period.
Rodriguez silvestri 11am_socialmediacampaign
1. The campaign targets young women ages 15-25 through a social media sweepstakes promoting a new Herbal Essences product. Participants upload selfies with the product on Instagram to win a Cosmopolitan photoshoot or product bundles.
2. Popular beauty YouTubers Bethany Mota, Kandee Johnson, and Ingrid Nilsen will create promotional videos for the product and sweepstakes that will spread the hashtags virally to their collective 14.5 million subscribers.
3. The campaign aims to build an engaged community around the Herbal Essences brand through social media interactions, trust-building content, and an ongoing presence on platforms even after the initial campaign. This
Evaluation question 3
The document discusses audience feedback methods used for a media project. It defines the target audience as males aged 16-24 and describes tailoring content to their interests like meaningful lyrics. Feedback was gathered through online surveys, pie charts, and peer reviews at different draft stages. The peer feedback helped improve locations, typography, images and video elements. Overall, the audience feedback helped ensure the content appealed to the target demographic and identify small changes needed to further improve the final products.
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Question 2
The document discusses how a production company called Pug's Studios creates a sense of branding. They use a photo of the owner's pug, Felipe, as the logo. Felipe is cropped and given clipart effects in PicsArt and photo effects in Instasize. The name Pug's Studios references their love of pugs. They use social media platforms like YouTube, Instagram, Facebook and their blog for marketing. Their website was created with Wix and includes their film information, images and a poster. Film promotion includes press releases, advertising, merchandising, interviews and usually equals half the production budget.
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A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
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Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
Event Link:- https://meetups.mulesoft.com/events/details/mulesoft-mysore-presents-mule-event-processing-models/
Agenda
● What is event processing in MuleSoft?
● Types of event processing models in Mule 4
● Distinction between the reactive, parallel, blocking & non-blocking processing
For Upcoming Meetups Join Mysore Meetup Group - https://meetups.mulesoft.com/mysore/YouTube:- youtube.com/@mulesoftmysore
Mysore WhatsApp group:- https://chat.whatsapp.com/EhqtHtCC75vCAX7gaO842N
Speaker:-
Shivani Yasaswi - https://www.linkedin.com/in/shivaniyasaswi/
Organizers:-
Shubham Chaurasia - https://www.linkedin.com/in/shubhamchaurasia1/
Giridhar Meka - https://www.linkedin.com/in/giridharmeka
Priya Shaw - https://www.linkedin.com/in/priya-shaw
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PR OBJECTIVES
- 2. Building product awareness When introducing our new product we as marketers can use a PR element that generates consumer attention and awareness through media placements and special events. We are going to collaborate with popular YouTuber’s in order to conduct a social experiment to subtly raise awareness for our music video. This will get to our target market as the audience of these videos have an average age of 15yrs.
- 3. Creating interest To create interest around our music video we are taking inspiration from how other artists like Beyoncé who released a snippet of her newest song ‘Lemonade’ on Instagram which has targeted her fans directly in seconds. Furthermore, we hope to connect with our followers via social media through Twitter, Instagram and Facebook regular updates and exclusive info about the new and upcoming video . By doing this we are regularly reminding the public about what we are doing so we can maintain relevance.
- 4. Stimulating Demand To stimulate demand we are aiming to give our audience an input into our product through the use of ‘polls’ on Twitter. Any big decisions we face within the production process we will create an online poll where our followers can vote on the most viable option. Through this connection and regular new information we want to make it extremely hard for our audience not to be intrigued about what we are working on…