Zippify is launching a viral marketing campaign to promote its services over 4 months. In month 1, it will partner with cricket websites and run ads during cricket matches. In month 2, it will distribute promotional materials like coasters and videos. In month 3, it will use Bluetooth, email marketing, and pamphlets. In month 4, it will create review videos, partner with bloggers, and run promotions on campus and at malls to engage users and reward them for spreading awareness of Zippify. The plan also includes social media marketing, games, apparel, and educating customers on the Zippify website.