Zippify is launching a viral marketing campaign to promote its services over 4 months. In month 1, it will partner with cricket websites and run ads during cricket matches. In month 2, it will distribute promotional materials like coasters and videos. In month 3, it will use Bluetooth, email marketing, and pamphlets. In month 4, it will create review videos, partner with bloggers, and run promotions on campus and at malls to engage users and reward them for spreading awareness of Zippify. The plan also includes social media marketing, games, apparel, and educating customers on the Zippify website.

1. Aseem Sidhu Rishabh Garg Puneet Kukreja IMT, Ghaziabad. Zippify Viral Marketing Plan

2. Zippified Discover the best, forget the rest

3. Have you zippified yet? Did you zippify today? Are you zippified? I zippify, do you zippify? Promotional Messages

4. Implementation plan Social Media Marketing Facebook game Leverage Web 2.0 Apparel The Site Checklist Viral Marketing Presentation Roadmap

5. Month 1 – Creating a Buzz India – Australia Cricket match series starts in the last week of October Tie up with sites: Cricinfo.com Full Page and tear ads on match days Indiatimes.com Scoreboard sponsored by zippify Social Media Marketing Online games – Zuggi’s lifeline Month 2 - Targeted and offline teasers Printed on Coasters under coffee cups Zippify Z marks Float a funky teaser video Small stickers saying Zippify covered at establishments Distribute Zippify pamphlets at partners with the bill Viral Marketing Plan - Implementation

6. Month 3 – Expanding the network Bluetooth messages to shoppers E-mail advertising through gmail and yahoo Member get member (Limited invites) Sales calls Distribute pamphlets when partners do home delivery Target Beauty Parlours Out of Home Activity for college students : Know your partner Month 4 – Build relationships User review videos on the site Create a virtual shop use the character of Zuggi Shop and save Fun factor of shopping because of Zippify Viral Marketing Plan - Implementation

7. Give boys and girls Zippify cards and a list of partners Give them a 100 Rs. Limit Time period of 3 hours Shop for the most innovative things Highest matching couple gets shopping worth 10,000 Rs. free All participants invited to a Jam session at the campus sponsored by Zippify OOH: Campus

8. Give shoppers Zippify cards and a list of partners Give them a 50 Rs. Limit Time period of 1 hours Shop for the maximum number of unique products Winner gets shopping worth 10,000 Rs. free OOH: Malls

9. Cover sites like: Facebook Orkut Myspace BigAdda Indyarocks Join groups and communities of the brands partnered with and post there Create own fan pages Advertise the Zippify website Social Media Marketing

10. Game on Facebook User controls the way Zuggi grows Using Zippify’s services virtually gets the user more points Daily highest points gainer gets a free Zippify card Zuggi’s Lifeline

11. Leverage Web 2.0

12. Spread short videos about zippify Get popular bloggers to review the service Advertise in games like second life etc. Upload funky videos about Zippify Create a Zippiwiki, a wiki about what all you can do with zippify Leverage Web 2.0

13. In Clothing stores: Hang two pairs of Denims One regular price One Zippified (Special offer) Advertise Zippified rates on various clothes Apparel

14. Educate the customer through the website Live Assistance Live video chat assistance to the users Regarding usage of product Links to blogs by users Videos of existing users, talking about the service Company link: Advantages to participating companies The Site

15. Have you Zippified today?