LINPAC Packaging saw great success from investing in social media as part of a Fresh Thinking program. Their social media footprint helped LINPAC rank at the top of Google searches for "food packaging" and journalists now reference their blog before press releases. Their blog now has 17,000 subscribers, they have 748 Twitter followers as a packaging company, and 75,000 Facebook friends, giving them huge viral reach. All their pictures and latest news are now in one place through their expanded digital presence.