Framing the Berkeley Soda Tax around Children’s HealthJSI
Presented by JSI's Clancey Bateman and Sara Soka at the 2015 Childhood Obesity Conference, this poster provides the key messages and dissemination strategies used during Berkeley’s sugary drink tax campaign and
makes recommendations for framing sugary drink initiatives.
Social Marketing plan to increase consumption of fruits and veggies among minority population in E Tampa; purpose: to reduce incidence of obesity and Type 2 Diabetes
The Links Between the Neighborhood Food Environment & Childhood Nutrition ~ Prevention Institute, Oakland, California ~ For more information, Please see websites below:
`
Organic Edible Schoolyards & Gardening with Children =
http://scribd.com/doc/239851214 ~
`
Double Food Production from your School Garden with Organic Tech =
http://scribd.com/doc/239851079 ~
`
Free School Gardening Art Posters =
http://scribd.com/doc/239851159 ~
`
Increase Food Production with Companion Planting in your School Garden =
http://scribd.com/doc/239851159 ~
`
Healthy Foods Dramatically Improves Student Academic Success =
http://scribd.com/doc/239851348 ~
`
City Chickens for your Organic School Garden =
http://scribd.com/doc/239850440 ~
`
Huerto Ecológico, Tecnologías Sostenibles, Agricultura Organica
http://scribd.com/doc/239850233
`
Simple Square Foot Gardening for Schools - Teacher Guide =
http://scribd.com/doc/239851110
Framing the Berkeley Soda Tax around Children’s HealthJSI
Presented by JSI's Clancey Bateman and Sara Soka at the 2015 Childhood Obesity Conference, this poster provides the key messages and dissemination strategies used during Berkeley’s sugary drink tax campaign and
makes recommendations for framing sugary drink initiatives.
Social Marketing plan to increase consumption of fruits and veggies among minority population in E Tampa; purpose: to reduce incidence of obesity and Type 2 Diabetes
The Links Between the Neighborhood Food Environment & Childhood Nutrition ~ Prevention Institute, Oakland, California ~ For more information, Please see websites below:
`
Organic Edible Schoolyards & Gardening with Children =
http://scribd.com/doc/239851214 ~
`
Double Food Production from your School Garden with Organic Tech =
http://scribd.com/doc/239851079 ~
`
Free School Gardening Art Posters =
http://scribd.com/doc/239851159 ~
`
Increase Food Production with Companion Planting in your School Garden =
http://scribd.com/doc/239851159 ~
`
Healthy Foods Dramatically Improves Student Academic Success =
http://scribd.com/doc/239851348 ~
`
City Chickens for your Organic School Garden =
http://scribd.com/doc/239850440 ~
`
Huerto Ecológico, Tecnologías Sostenibles, Agricultura Organica
http://scribd.com/doc/239850233
`
Simple Square Foot Gardening for Schools - Teacher Guide =
http://scribd.com/doc/239851110
Broad Reach Communications offers companies a wide range of services from social media management and public relations, to event management. Be sure to visit their website to learn more about the services offered
Agency work industry conitnued the recovery from an economic downfall which started in US in 2007 and it started seeing a positive growth throughout 2011 & 2012. The upward growth in agency work industry was witnessed in other major countries as well. Read the complete "Worldwide Agency Work Industry in 2011" report.
http://www.talentproindia.com/blog/entryid/52/global-agency-work-industry-in-2011-report
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
How People Really Hold and Touch (their Phones)Steven Hoober
For the newest version of this presentation, always go to: 4ourth.com/tppt
For the latest video version, see: 4ourth.com/tvid
Presented at ConveyUX in Seattle, 7 Feb 2014
For the newest version of this presentation, always go to: 4ourth.com/tppt
For the latest video version, see: 4ourth.com/tvid
We are finally starting to think about how touchscreen devices really work, and design proper sized targets, think about touch as different from mouse selection, and to create common gesture libraries.
But despite this we still forget the user. Fingers and thumbs take up space, and cover the screen. Corners of screens have different accuracy than the center. It's time to re-evaluate what we think we know.
Steven reviews his ongoing research into how people actually interact with mobile devices, presents some new ideas on how we can design to avoid errors and take advantage of this new knowledge, and leaves you with 10 (relatively) simple steps to improve your touchscreen designs tomorrow.
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
What 33 Successful Entrepreneurs Learned From FailureReferralCandy
Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's article "33 Entrepreneurs Share Their Biggest Lessons Learned from Failure", illustrated them with statistics and a little story about entrepreneurship... in space!
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
The What If Technique presented by Motivate DesignMotivate Design
Why "What If"...?
The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details).
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity"
Connect with us @Motivate_Design
Alfawzan3
Abdulelah Alfawzan
Dr, Mackin
English 1020
November 20 2014
Food Advertising and Marketing
Teenagers have been considered a major market force by the food and beverage industry in United States of America. Teenagers are becoming the sphere of influence for marketers because of their nature of expenditure, spending power, and their purchasing influence. Food marketers know that the youth have equal if not more spending power than adults. The teen hold purchasing influence and have the potential to be life long consumers. Food and beverage industry in the US has, increased the amount of advertising that aggressively and intensively target the youth trough multiple channels. Marketing efforts are now targeted towards teenagers. There are quit a number of channels that have been used to reach the youth in order to create awareness and teach them about new products in market. These channels include televisions, internet, brand logos on toys and products, in school marketing, kids club, product placement, promotions targeting the youth among others (Almas, 2012). Products predominantly high in sugar and fat have increasingly been advertised and this has had a major health epidemic in the US. Such advertisements are slowly moving from television into the classroom. New creative techniques are being explored by marketing companies to reach the target audience, the youth through promotions, incentive programs, and contests. This has resulted into the government of United States placing regulations on how much advertisements should be allowed during children programming.
Miguel Carriquiry and Bruce Babcock who represent considerable authority in moral hypothesis. They concentrate on life science issues: farming, creatures, and biotechnology For proper and effective child development and growth, nutrition is very important. Eating habits that are acquired during childhood always track into adulthood. This can contribute to long term chronic diseases risk. Multiple research has shown that the dietary intake pattern of teenagers in USA does not meet the national dietary goals; and are very poor. Many teenagers are eating foods away from home. The common foods taken away from home include soft drinks and frequent snacks. This has to more calories obtained from fat and added sugar. This has portrayed a shift over the past few decades. Snacking and constant use of soft drinks has led to childhood overweight and growing epidemic. This has resulted to increasing acquisition of obesity among the children and adolescents in the US. Childhood overweight and obesity is now a major health concern in the US. More than 15 percent of the youth and children in the US are overweight. This is twice the number of prevalence in 1980s. The situation has led to hypertension, hyperlipidemia, and cardiovascular risk factor. the American Academy of Pediatrics have reported that teens who view fast food advertisements are at a higher risk of becoming overweight th.
Broad Reach Communications offers companies a wide range of services from social media management and public relations, to event management. Be sure to visit their website to learn more about the services offered
Agency work industry conitnued the recovery from an economic downfall which started in US in 2007 and it started seeing a positive growth throughout 2011 & 2012. The upward growth in agency work industry was witnessed in other major countries as well. Read the complete "Worldwide Agency Work Industry in 2011" report.
http://www.talentproindia.com/blog/entryid/52/global-agency-work-industry-in-2011-report
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
How People Really Hold and Touch (their Phones)Steven Hoober
For the newest version of this presentation, always go to: 4ourth.com/tppt
For the latest video version, see: 4ourth.com/tvid
Presented at ConveyUX in Seattle, 7 Feb 2014
For the newest version of this presentation, always go to: 4ourth.com/tppt
For the latest video version, see: 4ourth.com/tvid
We are finally starting to think about how touchscreen devices really work, and design proper sized targets, think about touch as different from mouse selection, and to create common gesture libraries.
But despite this we still forget the user. Fingers and thumbs take up space, and cover the screen. Corners of screens have different accuracy than the center. It's time to re-evaluate what we think we know.
Steven reviews his ongoing research into how people actually interact with mobile devices, presents some new ideas on how we can design to avoid errors and take advantage of this new knowledge, and leaves you with 10 (relatively) simple steps to improve your touchscreen designs tomorrow.
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
What 33 Successful Entrepreneurs Learned From FailureReferralCandy
Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's article "33 Entrepreneurs Share Their Biggest Lessons Learned from Failure", illustrated them with statistics and a little story about entrepreneurship... in space!
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
The What If Technique presented by Motivate DesignMotivate Design
Why "What If"...?
The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details).
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity"
Connect with us @Motivate_Design
Alfawzan3
Abdulelah Alfawzan
Dr, Mackin
English 1020
November 20 2014
Food Advertising and Marketing
Teenagers have been considered a major market force by the food and beverage industry in United States of America. Teenagers are becoming the sphere of influence for marketers because of their nature of expenditure, spending power, and their purchasing influence. Food marketers know that the youth have equal if not more spending power than adults. The teen hold purchasing influence and have the potential to be life long consumers. Food and beverage industry in the US has, increased the amount of advertising that aggressively and intensively target the youth trough multiple channels. Marketing efforts are now targeted towards teenagers. There are quit a number of channels that have been used to reach the youth in order to create awareness and teach them about new products in market. These channels include televisions, internet, brand logos on toys and products, in school marketing, kids club, product placement, promotions targeting the youth among others (Almas, 2012). Products predominantly high in sugar and fat have increasingly been advertised and this has had a major health epidemic in the US. Such advertisements are slowly moving from television into the classroom. New creative techniques are being explored by marketing companies to reach the target audience, the youth through promotions, incentive programs, and contests. This has resulted into the government of United States placing regulations on how much advertisements should be allowed during children programming.
Miguel Carriquiry and Bruce Babcock who represent considerable authority in moral hypothesis. They concentrate on life science issues: farming, creatures, and biotechnology For proper and effective child development and growth, nutrition is very important. Eating habits that are acquired during childhood always track into adulthood. This can contribute to long term chronic diseases risk. Multiple research has shown that the dietary intake pattern of teenagers in USA does not meet the national dietary goals; and are very poor. Many teenagers are eating foods away from home. The common foods taken away from home include soft drinks and frequent snacks. This has to more calories obtained from fat and added sugar. This has portrayed a shift over the past few decades. Snacking and constant use of soft drinks has led to childhood overweight and growing epidemic. This has resulted to increasing acquisition of obesity among the children and adolescents in the US. Childhood overweight and obesity is now a major health concern in the US. More than 15 percent of the youth and children in the US are overweight. This is twice the number of prevalence in 1980s. The situation has led to hypertension, hyperlipidemia, and cardiovascular risk factor. the American Academy of Pediatrics have reported that teens who view fast food advertisements are at a higher risk of becoming overweight th.
BRINGING WHOLE FOODS MARKET TO GRAND RAPIDS, MI (RESEARCH PAPER)Miranda Bator
June, 2015: This research paper was developed and formulated at Grand Valley State University in CAP 115: Research Methods of Public Relations and Advertising. The purpose of research was to determine whether or not Whole Foods Market should open up a store in the Grand Rapids area, based on the target audience selected. This 52-page document includes background information, secondary research, primary research of a focus group and survey, results, discussion, and conclusion.
Solving the Toxic Food System in America through Systemic Thinking Bianca Esposito
During my Fall 2016 semester of college, I worked with a team of classmates in my Critical Issues in Organizations course to propose a solution to improve the toxic food system by increasing the demand of healthy food. In order to achieve our mission, we plan on altering food marketing strategies through product, placement, promotion, and price.
Running head NUTRITION & PERFORMANCE IN TEENAGERS1EFFECTI.docxcharisellington63520
Running head: NUTRITION & PERFORMANCE IN TEENAGERS
1
EFFECTIVE DISSEMINATION & EVALUATION PLAN
8
Nutrition & Performance in Teenagers
Cheryl Rand
Kaplan University
In the first part of your course project, you will select a health issue to promote as well as a specific target population. In addition, you should elaborate on the 4Ps of social marketing to design your campaign and discuss the promotional strategies to be incorporated in the campaign.
Follow the icon link below to download a useful campaign design-planning template created by the World Health Communication Associates. Use this document as a guide to help you design a health promotion campaign.
The following information should be included in your Project: Part I submission:
· Health issue
· Target Population (i.e. demographic data, vital statistics, etc.)
· 4Ps of Social Marketing applied to your campaign
· Promotional Strategies for the campaign (i.e. printed and media)
Nutrition and Performance in Teenagers
Type 1 diabetes means the human body cannot produce the integral chemical messenger, insulin, and sugar cannot be metabolized by the body. Five percent of all diagnosed diabetics are diagnosed with type 1 diabetes usually at a young age (ADA,2013)What the pancreas does naturally for a healthy body, breaking down sugars and starches into usually energy, does not happen and must be maintained by the patient and their caregivers. Sounds simple enough but it is a very complex process where forgetfulness has no place, add young children as those who may forget to maintain an entire chemical process and the end result could be a nightmare. Dissemination planning for type 1 diabetic education is needed to provide much needed support and up to date information regarding scientific progress of the disease. How will important update With the Center for Disease Control estimating that 11.3 percent of the population over the age of twenty in America has diabetes, whether they know it or not (www.cdc.gov-2011)it is completely necessary to educate type 1 diabetic candidates about the available genetic testing.. With over 24.8 out of 100,000 people under ten years old and 22.6 out of 100,000 less than nineteen years old. Diabetes type 1 is typically caused by outside risk like bacteria that possibly attack the immune system causing an autoimmune disorder or genetics. Whatever the cause of type I diabetes; the patient will require daily insulin injections. It is integral for optimum health benefits that patients and their families are educated early on as to gain the most benefit from intervention.
Starting with a small audience, I chose to identify and target an audience that has been predicted by the CDC to be the most growing population to be diagnosed with type 1 diabetes. The average Bridesburg family makes 45,000 dollars annually with only thirty percent of the residents completing high school, well below the average in the city of Philadelphia. Less than five pe.
Running head AN ANALYSIS OF FEEDING AMERICA2AN ANALYSIS OF FEE.docxSUBHI7
Running head: AN ANALYSIS OF FEEDING AMERICA 2
AN ANALYSIS OF FEEDING AMERICA 2
The Analysis of Feeding America
Analysis of Feeding America
Feeding America is a nonprofit organization based in the United States. The organization operates food banks all over the U.S that feed millions of people through shelters, food pantries, and soup kitchens. Feeding America is one of the largest nonprofit organizations in the U.S and has the unique mission of alleviating hunger especially amongst the impoverished citizens (Handforth, Hennink, & Schwartz, 2013). Students can enable the organization to achieve its mission through donations and engage in research to examine the issue of hunger in America. To that extent, the following paper will discuss the organization's vision, challenges and suggest the improvements that it can make to realize its mission successfully.
The Vision
Feeding America has a multifaceted vision aimed towards feeding hungry Americans through a web of community-based organizations. Also, the organization's vision is aimed at engaging communities in the endeavor to end hunger across the U.S. The first tenet of the organization’s vision is passion. Feeding America is driven by the compassion and enthusiasm to help the people in need to enable them to realize their full potential. The second tenet of the organization's vision is to inspire hope in the communities that it serves by using a positive attitude. Indeed, the organization aims to have a meaningful impact in the community every day. The third tenet is stewardship. Feeding America aims to be a pillar of the community in order to gain the trust of donors to serve people better. For the firm to achieve the latter, the organization aspires to involve donors in financial decision making to create an environment of accountability. By following these tenets, Feeding America will achieve sustainability and enable it to create a better future for impoverished Americans.
Challenges
The most significant challenge that Feeding America faces is related to financing. Currently, the organization lacks enough funds to solve the perpetual issue of hunger in the U.S. As a nationwide organization, and Feeding America needs a significant amount of resources like personnel and vehicles to enable it to achieve its mission effectively. However, the organization lacks enough sponsors meaning that it has to compromise part of its mission. The situation is made worse by the current macroeconomic climate in the U.S. Due to unfavorable economic conditions (rising food prices, unemployment, and the housing crisis), the demand for emergency feeding services is at an all-time high; this places a strain on the already overstretched budget of Feeding America. The second challenge of the organization is interrelated to the first as the organization lacks enough personnel. Feeding America is chronically understaffed, and there are not many people who are willing to offer voluntary services. T ...
This is a project a classmate and I assembled for a 5-week course at the University of North Texas in Denton. She completed the first half, which is the public health perspective and I (Deidre) completed the second half, which is the consumer health perspective.
Marketing may be regarded as comprising four key elements known as the 4 Ps product, price, place and promotion. Food marketing describes any form of advertising used to promote the purchase and or consumption of a food or beverage. It can influence food behaviors by moderating socio cultural elements of the food environment. This paper provides a primer on food marketing. Matthew N. O. Sadiku | Tolulope J. Ashaolu | Sarhan M. Musa ""Food Marketing: A Primer"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23640.pdf
Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/23640/food-marketing-a-primer/matthew-n-o-sadiku
3. In today’s society, messages conveyed using mass media and social
media can be easily overlooked by audiences. Reach PR creates
obtrusive, thought-provoking and creative campaigns based on
research to avoid being lost among other messages. Research-
based messages provide our clients with accurate information when
selecting and targeting their target publics. Our firm works with
non-profit organizations to promote advocacy concerning
important issues facing the public and enhance people’s lives.
4. The Physicians Committee for Responsible Medicine (PCRM) released a
television advertisement in the Washington D.C. area featuring a cadaver
clutching a hamburger with the appearance of McDonald’s widely
recognized golden arches. Accompanied by the images was a play upon
McDonald’s slogan stating, “I was lovin’ it”. The nation’s capital’s high
obesity and number of fast-food restaurants made it the perfect target
audience for the advertisement. Although catching the attention of many,
the advertisement has caused McDonald’s to fire back in regards to the
scare tactic used to convey the message. The PCRM has the opportunity
to continue to challenge American citizens’ active role in their own
cardiovascular disease as well as high cholesterol, high blood pressure,
and heart attacks.
5.
6. In the U.S., fifty million people
are dependent on fast food and
over 110 billion dollars are spent
by Americans alone fore different
types of fast food.
According to Schlossers, parents
feel guilty about spending less
time with their kids so they spend
more money on them through
things like fast food.
The Center for Disease
Control and Prevention
states that over nine
million children, between
the ages of 6 and 19 are
either overweight or
obese.
A study showed that 46
percent of commuting
adults go to McDonald’s
on their way to work while
19 percent eat at Dunkin’
Donuts or Starbucks
7. According to a study, on average, 40.4
percent of college students ate at a fast
food restaurant three to four times a
week.
College students spend anywhere from
$484 to $640 on fast food each
academic year.
About 60 million American adults are
classified as being obese with another
127 million being overweight.
8. The PCRM’s goal is to decrease health problems associated with
fast-food consumption in Americans within 12 months by
presenting the public with facts and information.
9. Raise awareness of
individuals’ own role in
their cardiovascular
disease as well as high
cholesterol, high blood
pressure, obesity, and
heart attacks
Plan and implement a 12-month mass media campaign using
advertisements similar to the “I was lovin’ it” commercials to
demonstrate fast-food’s affect on the human body through
shocking and fear-enticing messages.
10. Obtain $500,000 from donations in our Fresh Tour campaign.
Create a six month nation-wide social
marketing campaign to engage all
American citizens through direct
interaction focusing on delivering relevant
information and facts.
11. Parents
Parents are perceived as role models for their children.
When they participate in unhealthy eating habits, children
are more likely to develop the same behavior from a
young age. Additionally, parents often seek fast-food in
order to satisfy picky children and receive gratitude. This
key public can be reached by providing information on
the high rates of childhood obesity and the disturbing
nutritional value of fast-food meals. Parents that are
well-informed of the risks from feeding their children
fast-food will seek alternative methods to satisfy their
children’s hunger.
12. Working Class
Working class American diets are enticed meals
that are fast, cheap and convenient. They desire
food that can prepared fast because of heavy
working schedules and lack of energy to prepare
meals after a long day’s work. Low wages or
salaries are also a factor when the working class
considers fast-food because it costs less than
buying separate items to prepare a meal from the
grocery store. Highly populated areas have a large
quantity of fast-food restaurants which makes
them a convenient choice when considering meal
options.
13. Students
Busy high-school and college students represent a key
public for this campaign because they usually prefer a
quick meal as opposed to cooking one. Next, the
amount of fast food restaurants located on college
campuses throughout the nation is significant. Also,
students are influenced by their peers and feel
compelled to follow suit when they’re friends eat fast
food for meals.
14. Individuals who are have a high risk of developing
heart-related conditions
People prone to developing heart-related conditions
and also consume fast food are key publics. Eating
fast food has been a habit for decades and it is
difficult to discontinue behavior that has been
developed throughout a lifetime. By advocating the
risks of eating fast food on an individual’s health
using scare tactics as a preventative measure. Health
officials, physicians, family members and other
individuals with similar high risks of heart problems
serve as the primary influential's on this public.
15. Supply print and television advertisements providing
information on the high rates of childhood obesity and the
disturbing nutritional value of fast food meals to Medical
Professionals, Medical Facilities, Schools, and Teachers will
specifically reach parents.
16. The FRESH Tour involving health
officials, physicians, and influential
public figures, traveling to the nation’s
major cities will be employed to reach
all key publics.
To obtain $500,000 in donations from
attendees at the FRESH Tour
17. America’s working class will be reached using outdoor
advertising that can be seen traveling to and from work,
the Internet and mass media advertisements.
18. Mass media advertisements and print advertisements giving
facts and information on the affects fast food consumption has
on their individual health will be employed to reach Americans
with a high risk of developing heart conditions.
19. Provide information on the health risks and consequences of
an unhealthy diet in a college environment through print
media, television, and social media. Also, create awareness of
prevention methods to these risks and consequences through
the same media channels.