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SuperCorp: Privacy Policy Workshop
Lauren ■Allison ■Stephanie ■Sarah ■Hillary
SuperCorp
 Global consumer white goods company
 Manufacturer of various appliances
 Competitors: Braun, Samsung,
Whirlpool, etc.
 Headquarters: United States
 Manufacturing in Germany, Taiwan, and
Mexico
 Marketing and service operations
located in various other countries
Privacy
 Brief employees how to be discreet on
social media sites and protect their
privacy when it comes to:
 The individual
 The individual and coworkers
 The individual and company
Scenario 1: The individual
 Exhibits the importance of an
individual’s privacy when involving social
media
Facebook.com
Privacy Policies
 All employees are encouraged to
maintain professionalism in person and
through social media sites. Employees
should refrain from posting anything that
will reflect badly on him-or-herself or on
SuperCorp on any Internet outlet.
Employees who represent a negative
image will be reprimanded.
Scenario 1 Questions
 What other kind of material should be
omitted from Facebook, Twitter, etc?
 If you personally were to show your
future employer your social media sites,
do you think you would get the job? Why
or why not?
Scenario 2
 Exhibits the importance of an
individual’s privacy on social media
when it involves the company’s name
and its competitor’s name
Twitter.com
Privacy Policies
 Employees are asked to only post personal,
tasteful things on their social media sites.
Employees are to leave SuperCorp, its
employees, and its competitors off of their
personal sites
 On personal social media sites, employees
should change the settings so that they are
able to review and approve posts from others
before the posts are visible to the public. All
employees will be held accountable for the
material appearing on personal Websites.

Scenario 2 Questions
 What other situations can you think of
where people or celebrities have poorly
represented for a company?
 Why do you think this image problem
could become an issue?
Scenario 3
 Exhibits the importance of an
individual’s privacy on social media
when it involves themselves and other
coworkers
Privacy Policies
 It is against company policy to engage in
name calling or behavior that will reflect
negatively on SuperCorp’s reputation
 Employees who post items that can
potentially compromise his or her
professional image or SuperCorp’s
image will be reprimanded.
Scenario 3 Questions
 What other issues could arise from
discussing company policy via social
media networking?
 Given the scenario, where do you think
the line should be drawn given the
discretionary purposes of the company’s
employee?
Keep in mind…
 Social media communication doesn’t
only affect you
 Maintain separation between business
and personal communications
 If you don’t want your mom to see it then
don’t post it!
Video
 http://www.youtube.com/watch?v=bzg7
RXBExic
The End
 Thank you for your attention!
 Any last questions?

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Pr firms lassh ppt

  • 1. SuperCorp: Privacy Policy Workshop Lauren ■Allison ■Stephanie ■Sarah ■Hillary
  • 2. SuperCorp  Global consumer white goods company  Manufacturer of various appliances  Competitors: Braun, Samsung, Whirlpool, etc.  Headquarters: United States  Manufacturing in Germany, Taiwan, and Mexico  Marketing and service operations located in various other countries
  • 3. Privacy  Brief employees how to be discreet on social media sites and protect their privacy when it comes to:  The individual  The individual and coworkers  The individual and company
  • 4. Scenario 1: The individual  Exhibits the importance of an individual’s privacy when involving social media
  • 6. Privacy Policies  All employees are encouraged to maintain professionalism in person and through social media sites. Employees should refrain from posting anything that will reflect badly on him-or-herself or on SuperCorp on any Internet outlet. Employees who represent a negative image will be reprimanded.
  • 7. Scenario 1 Questions  What other kind of material should be omitted from Facebook, Twitter, etc?  If you personally were to show your future employer your social media sites, do you think you would get the job? Why or why not?
  • 8. Scenario 2  Exhibits the importance of an individual’s privacy on social media when it involves the company’s name and its competitor’s name
  • 10. Privacy Policies  Employees are asked to only post personal, tasteful things on their social media sites. Employees are to leave SuperCorp, its employees, and its competitors off of their personal sites  On personal social media sites, employees should change the settings so that they are able to review and approve posts from others before the posts are visible to the public. All employees will be held accountable for the material appearing on personal Websites. 
  • 11. Scenario 2 Questions  What other situations can you think of where people or celebrities have poorly represented for a company?  Why do you think this image problem could become an issue?
  • 12. Scenario 3  Exhibits the importance of an individual’s privacy on social media when it involves themselves and other coworkers
  • 13. Privacy Policies  It is against company policy to engage in name calling or behavior that will reflect negatively on SuperCorp’s reputation  Employees who post items that can potentially compromise his or her professional image or SuperCorp’s image will be reprimanded.
  • 14. Scenario 3 Questions  What other issues could arise from discussing company policy via social media networking?  Given the scenario, where do you think the line should be drawn given the discretionary purposes of the company’s employee?
  • 15. Keep in mind…  Social media communication doesn’t only affect you  Maintain separation between business and personal communications  If you don’t want your mom to see it then don’t post it!
  • 17. The End  Thank you for your attention!  Any last questions?