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PR Crises
The document emphasizes the importance of having a proactive media plan for crisis management, which includes building media relationships and training in crisis communications. It outlines key strategies for identifying potential crises, assessing capabilities, and effectively communicating during such events. The document also stresses core PR crisis rules, such as preparedness, honesty, and rapid response to ensure minimal harm to the organization’s reputation.
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PR Crises
- 1.
- 2. -‐ Have amedia plan (few companies do) -‐ Build relationships with media -‐ Training in crises communications -‐ Maintain media relations before/ doing / after -‐ Co-operating with the media provides critical opportunity, benefits include -‐ presenting your side of the story -‐ being the primary source -‐ The internet and speed consequences “Bad things happen to good companies!” identifying potentialcrises
- 3. -‐ Extent ofcoverage -‐ Effectiveness of spokesperson -‐ Communication of key messages -‐ Management of negative messages -‐ Impact on audience Objectives communications in terms of Crises To improve
- 4. -‐ Identification ofvulnerabilities (Socio, Economic, Political Environment) -‐ Assessment of Fundamental capabilities -‐ Assessment of other responding parties -‐ Assessment of resources -‐ Assessment of maintenance programme management Crises Assessing your capability
- 5. -‐ Sudden -‐ Perceptional -‐ Smouldering -‐ Bizarre crises types of
- 6. Unconcscious incompetence Conscious incompetence Consciouscompetence Unconscious competence Regular trainingis key
- 7. Pr crisesrules -‐ Dono more harm -‐ Be Prepared -‐ Honesty is the best policy -‐ Show concern and action -‐ Everything said – concern, action & accountability
- 8. communication -‐ Make ajudgement about the situation -‐ Develop talking points / holding statements -‐ Centralize incoming calls to appropriate spokesperson -‐ Respond rapidly to media callsprocedures
- 9. -‐ Understanding thatissues can disrupt business and damage reputations -‐ Prepare for potential crises and issues -‐ Steps to ensure the correct message is communicated -‐ Minimize harm to the organization -‐ Always towards Dealing with crises and issue workshop RED YELLOW GREEN
- 10. CONTENTSinclude... -‐ The needfor a plan -‐ Formulating an executable plan -‐ Identifying a crisis -‐ The role of spokesperson -‐ The role of professional (designated) communicator -‐ Handling the media (practice) -‐ Internal and external message alignment -‐ Communications after the crisis has been resolved.