PR, Blogger & Publisher : any win-win-win scenario ? #wbis
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Is there any way PR, Blogger & Publisher could work together in order to improve the quality and the impact of the work they do for the wineries & wine regions ?
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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PR, Blogger & Publisher : any win-win-win scenario ? #wbis
- 1. PR, bloggers and publishers : any win-win-win business model ? 18-19 January 2014
- 2. Let’s explore some opportunities – Assumptions – Doesn’t apply for everybody – Based on personal experience – Let’s say everything is possible
- 4. PR of wineries or wine regions –Communication supports sales – Target new generation of consumers – Reach matters – Some already work with bloggers but not easy to identify the « right » ones
- 5. Blogs about wine, food, lifestyle… – Content creators publishing via blogs – Some do it by passion and don’t worry about audience or revenue – Some have other motivations – Many blogs have a limited audience – Often work alone
- 6. Publishers - Paper media are having a hard time Online or paper going online Revenue Audience Content
- 7. Simplified « as is » - PR invite bloggers and gain a few blog posts and/or social media shares - Bloggers don’t complain about monetisation or credibily anymore - Publishers stuggle to find content
- 8. Simplified « as is » case 1 PR invites bloggers Content posted on personal blogs and social media accounts Limited blog post views & social media « likes »
- 9. Simplified « as is » case 2 PR invites bloggers Content posted on publisher blogs and social media accounts More Blog post views & social media « likes » Publisher Website hosting personal blogs
- 10. Potential « to be» PR invites bloggers with proven audience Trusted association of bloggers Content posted on publisher blogs and social media accounts Publisher Website with guest bloggers Significant amount of post views Metrics : views, time spent, reactions, shares,… & social media « likes »
- 11. Want to test it ? - PR ? Wineries & wine regions ? - Bloggers ? #winelover ? - Publishers ? Vinogusto ?