IT WAS MADE BY ME AS A PART OF MY PAPER PRESENTATION RASHEEDA KHAN

1. Title: A study on India’s draft
National e-Commerce Policy

2. INTRODUCTION
E-Commerce is one of the fastest growing sector of India. In
order to fully benefit from the opportunities created by e-
commerce it was indispensable for the policy makers to have
a clear and comprehensive rules governing e-commerce in
India. On February 24, 2019, the department for promotion
of industry and internal trade (DPIIT) finally released the
much awaited draft national e-commerce policy , as several
concerns were raised over the first draft of the department
of commerce. The main focus of the draft policy is
concentration of data arising in India and promoting its usage
for the development of the country.

3. OBJECTIVES OF THE PAPER
• To study the Draft National e-Commerce Policy in
India.
• To critically analyse the Draft National e-Commerce
Policy in India.

4. METHODOLOGY
This study is based on Secondary Data collected
from various sources . The accessible secondary
data is intensively used for the research study.

5. HIGHLIGHTS OF DRAFT E-COMMERCE POLICY IN INDIA
1.Bar on sale prices
2.Phasing out of discount
3.Limit on FDI
4.Collection of user based data locally at the centres

6. 5.Compulsory registration
6.Curtailing the gifting route
7.Measures to tackle Piracy
8.Prevention of Sale of Prohibited Items
HIGHLIGHTS OF DRAFT E-COMMERCE POLICY IN INDIA

7. 9.Protection of consumer interest
10.Stifling of counterfeit goods
11.Regulatory measures
HIGHLIGHTS OF DRAFT E-COMMERCE POLICY IN INDIA

8. CRITICAL ANALYSIS OF THE DRAFT NATIONAL
e-COMMERCE POLICY
The draft policy has gained a lot of concerns by many
stakeholders some of which are stated below:
1. “One of the biggest problems of the policy is that it does
not have parameters for its implementation. Collation of
broad statements is not what good policies are made of,”
said Pavan Duggal, a top cyber law expert and Supreme
Court lawyer.

9. CRITICAL ANALYSIS OF THE DRAFT NATIONAL
e-COMMERCE POLICY
2. Ambareesh Murthy, CEO of furniture retailer Pepperfry,
says this is a draft that is evolving and the intent may change
over time. He is wary of the proposal to give government
ownership of, and therefore control over, user data. While
the government argues that data is a national resource,
executives feel individuals should hold ultimate control over
their personal information.
3.Postfold, an online bespoke apparel brand. “We can now
hope to compete more on variety, duration and quality,
rather than discounts alone.”

10. CRITICAL ANALYSIS OF THE DRAFT NATIONAL
e-COMMERCE POLICY
4. A DPIIT official involved in the process of drafting the policy,
said: “At present, we don’t have control over our data.
Companies which control our data can say no to sharing it if we
want that data. Servers are outside. We’re incapacitated as
there is no physical or legal control. We want to create jobs
through the policy”
5. Anirudh Rastogi, founder of Ikigai Law, a firm tackling tech
legislation, contends that too much onus has been placed on
entrepreneurs and their ventures to meet regulatory norms.

11. CRITICAL ANALYSIS OF THE DRAFT NATIONAL e-
COMMERCE POLICY
6. As said by "The draft of e-commerce policy looks to be innovative
and good but at the same time several things have been left out,"
CAIT Secretary General Praveen Khandelwal said he also opined that
the draft seems to be silent on domestic players in the sector which
is undesirable, and they should also be brought under the policy.
7. “The government is trying to level the playing field and take
away some of the power held by well-funded giants over the Indian
market,” says Ashish Gurnani, cofounder of PostFold

12. CONCLUSION
There are lots of opportunities and challenges
associated with the implementation of draft national
e-commerce policy . The government should make the
necessary changes in the policy as per the concerns
raised by different stakeholders in order to ensure the
effective implementation of the policy.

13. REFERENCES
Note: all the websites were viewed on 2nd March 2019 between 7am to 11.30pm IST
https://dipp.gov.in/sites/default/files/DraftNational_e-commerce_Policy_23February2019.pdf
https://timesofindia.indiatimes.com/business/india-business/govt-releases-draft-e-commerce-policy-
proposes-conditions-for-data-storage-abroad/articleshow/68128277.cms
https://www.unicommerce.com/draft-e-commerce-policy/
https://onlinesellingindia.com/e-commerce-challenges-in-india/
https://www.livelaw.in/columns/highlights-of-draft-e-commerce-policy-143201
https://www.insightsonindia.com/wp-content/uploads/2018/08/Draft-National-E-Commerce-Policy.pdf
//economictimes.indiatimes.com/articleshow/65206404.cms?from=mdr&utm_source=contentofinterest&u
tm_medium=text&utm_campaign=cppst
https://economictimes.indiatimes.com/industry/services/retail/draft-e-commerce-policy-has-left-out-
key-areas-which-may-create-issues-cait/articleshow/68129470.cms