Tata Motors is an Indian automotive manufacturing company headquartered in Mumbai. It produces commercial and passenger vehicles under various brand names. The document focuses on Tata Motors' small commercial vehicle segment, specifically discussing the Tata Super Ace model. Key details include the Super Ace's 1405cc engine, 125 kmph top speed, 70HP output, and price of around 5 lakhs. The document also lists competitors and potential customers for the Super Ace in the Agra, Mathura, and Firozabad regions of Uttar Pradesh, India.

1. Guided by: Submitted by:
Mrs. Rajita Dixit Karan Raj
(Assistant Professor) MBA –FM
IMED, Bvdu, Pune Roll no. 14

2.  Cyrus Pallonji Mistry is the present
chairman of Tata Motors.
 Tata Motors Limited is an
Indian multinational automotive
manufacturing company
headquartered in Mumbai, Maharashtra, India.
Contd…
Introduction of Tata Motors Ltd.
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3. Contd…
 It is the world's eighteenth-largest motor vehicle
manufacturing company, fourth-largest truck manufacturer
and second-largest bus manufacturer by volume.
 Tata Motors has auto manufacturing and assembly plants in
India:
1. Jamshedpur
2. Pantnagar
3. Lucknow
4. Sanand
5. Dharwad
6. Pune
 As well as in Argentina, South Africa, Thailand and the
United Kingdom.
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4. Departments of Tata Motors Ltd.
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5. Tata Motors Ltd 5
Tata Motors Ltd.
Car & Utility
Vehicle
Military Vehicle Commercial
Vehicle
Small
Commercial
Vehicle
Light
Commercial
Vehicle
Heavy
Commercial
Vehicle
Passenger
VehicleCargo vehicle

6. Tata Motors Ltd 6
Small Commercial
Vehicle
TATA ZIP TATAACE TATA SUPER
ACE
TATA
XENON

7. Operational Authorities in Tata
Motors limited for CVBU
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Regional Manager
Area Manager
Territory Sales Manager
District Sales Executive and
District Sales Manager
Tata
Employees
Tata
Dealer’s
Employees

8. Introduction of Small
Commercial Vehicle(SCV)
 In India the Small Commercial
Vehicle (SCV) segment was created by
the launch of Tata Ace in May 2005.
 This category can roughly be
characterized as sub 1000cc engine
and less than 3.5 tonnes of weight.
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9. Introduction of Tata Super Ace
 The Tata Super ACE is a 1 ton mini-
truck.
 A large load body, remarkably low
operating economics and superior
driver comfort, all come together to
create a vehicle that ensures quick
turnarounds and efficient movement
over long and short distances.
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10. Images of Tata Super Ace
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11. Features and Specification
 1405 cc Engine
 125 KMPH top speed
 70 HP output
 4 Cylinder Engine
 Torque 135 Nm @ 2500 rpm
 6 Speed gear box
 Power steering
 Power Windows
 Car like interiors
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12. Price and Place
 4.61 lakhs is the Ex-Showroom price of Tata super Ace BS
III plus Insurance cost, Registration Cost (One Time tax) and
logistic cost.
 The On road price of Tata Super Ace BSIII will become 5.09
lakhs in Agra, Mathura and Firozabad region.
 There are 1 Showroom and 10 branch office of Tata Motors
in between Mathura, Agra and Firozabad Region.
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13. Promotion Techniques
 Company’s Boucher
 Television Advertisement
 Advertisement in News papers
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14. Competitor of Tata Super Ace
 Mahindra-Maxxi Truck
 Ashok Leyaland- Dost
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15. Consumer’s Buying Behavior
towards Small Commercial
Vehicle(SCV)
These are the factors which influence SCV customers:
 Loading Capacity of vehicle
 Deck-length
 Price
 Size of Tyre
 Fuel Average
 Suspension
 After Sales Service
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16. Application where Tata Super
Ace can be sold
 By Proper Interaction and Advertise of Tata Super Ace
in Stands of Small Commercial Vehicle.
 Super Ace is useful for all types of Business unit for
loading purpose.
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17. List of Stands of Small
Commercial Vehicle(SCV)
 There are 24 Stands of scv in Agra, Uttar
Pradesh.
 There are 8 stands of scv in Mathrua, UP.
 There are 2 stands of scv in Firozabad, UP.
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18. Name of Some Small and Big
Business Unit in Agra, Mathura and
Firozabad where I went
 Marbles and Cement Agency
 Timber Merchant
 Plywood Supplier
 Leather and Shoe Supplier
 Electronic goods Suppler
 Diary milk supplier
 Transport Agencies
 Iron Factory
 Cloths and fabric
 Tent House and Furniture Shop
 Chemicals Suppliers
 Saree Centre
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