ITB FNBE0214 TwinkleDrive presentation

2. Imagine this.

3. Night falls. It is dark.

4. You’re in a car with your
partner.

5. Side by side
hugged by the comfort of
leather seats.

6. What next?

7. Starline

8. Here are the facts:
530 million ringgit industry
4 x growth recorded in
8 years
212 million is by GSC [1]

9. Our harvest will be plentiful
10
8
4
2
0
6
12
>1/month
1-2/month
3-4/month
5-6/month
Frequency of cinema usage
Number Data taken from survey

10. Our harvest will be plentiful
12
10
6
4
2
0
8
Yes
Would you go to a drive-in cinema?
No
Maybe
Number Data taken from survey

11. Meet our customers
We serve the young, the brave, and the bold
students l young adults l couples l fab people

12. Meet Marcus.
He is an 18-year old university student.
He enjoys going to the cinema with friends.
He saves up his pocket money to watch movies.

13. Meet Amir.
He is a 15-year old high school student.
He often goes to the cinema with his family.
His parents will pay for him.

14. Meet Deeliya.
She is a married 25 year old lady.
She is a working adult.
She is a busy lady, but when she has time, she will
spend lavishly on entertainment.

15. Meet Sue.
She is a 18 year old art student.
She is expressive and creative, and eager to try something new.
She is willing to pay a premium.

16. Facing the giants
Largest cinema chain in
Malaysia – owns 40% of
industry
2nd largest cinema chain-
Preferred choice for students
3rd largest cinema chain-
Eager for expansion

17. The customers have spoken!
37% 21% 10% 5% 27%
Screen
issues Audio Others
Data taken from survey
Horrible
seating
Terrible
Food

18. introducing

19. We bring back fun
TwinkleDrive is a drive-in cinema operator.
We cater for those who want a better cinema
experience

20. Problem-free
entertainment
Your car provides everything you need
Audio l Comfort l Safety l Intimacy l Space

21. Your car, your space
solves many problems
Security
Your car
becomes
your
fortress
Audio
Your car
radio is far
superior.
Air Con
Set the temp
as you like,
no one’s
stopping you.
Intimacy
Be truly
together
Comfort
Familiar,
Cozy,
Comforting

22. Hassle-free operation
Pay entry
price
Tune
radio
frequency
Enjoy the
show

23. Strategic Location
TwinkleDrive will be located at Setia Alam.
Persiaran Setia Dagang, Setia Alam, 40170
Shah Alam, Selangor

24. Fertile Land
Youth
Area is a
frequent
hang-out
place for
target
demographic
Access
Location is
next to a
highway
Suitable
Wide open
fields is
perfect for a
drive in
cinema
Perfect for TwinkleDrive
Income
Residents
belong to the
higher-income
group

25. Delicious snacks
Popcorn, chips, coke, whatever. We have it all.
Popcorn l chips l hotdogs l coke

26. Touch and Watch
TwinklePass provides easy access
Just tap and go!

27. Everything is easier online
Fully featured online service suite
Bookings l Promotions l News l Card Reloads

28. Superior in every way

29. Pricing
RM40

30. Pricing considered by:
Confections
Land rent
Equipment
Marketing costs
Labour costs

31. Let the world know
Our marketing strategy
Accessibility l Endorsements l Advertisements

32. Spreading the word
celebrity
endorsements
advertisement
campaign
TwinklePass
accessibility

33. Brothers in arms
TwinkleDrive will be partnering with MBO
Cinemas
MBO will provide equipment, training and capital,
in exchange for 20% of ownership.

34. Learning the
ropes
TwinkleDrive staff will be trained by
MBO Cinemas.
Equipment, systems and infrastructure
operations will be taught by trained
MBO staff.

35. Battleplan
Owner
Operatio
ns
Director
Technical
Division
Division Head
Sound Department
Lighting
Department
Maintenance
Division
Division Head
Security
Department
Cleanliness
Department
General
Division
Division Head
Ushering
Department
Concessions
Department
Public
Relations
Division Division
Social Head
Media
Department
Organisation focuses on flexibility and
independence
Each division has a clear and defined focus

36. Startup Expenses
TwinkleDrive
Sources of Capital
Owners' Investment (name and percent
ownership)
Amir (20%) USD 20,000
Amos (20%) 20,000
Ahmad (20%) 20,000
Marcus (20% 20,000
Total Investment USD 80,000
Bank Loans
Maybank SME Loans 500000
Bank 2 -
Bank 3 -
Bank 4 -
Total Bank Loans USD 500,000
Other Loans
GSC USD -
TGV -
MBO (20%) 200,000
Total Other Loans USD 200,000
How we finance
TwinkleDrive will be financed for every
situation.
We are ready for anything.

37. Advertising and Promotional Expenses
Advertising USD 60,000
Signage -
Printing 80,000
Travel/entertainment -
Other/additional categories 2,000
Total Advertising/Promotional Expenses USD 142,000
Other Expenses
Other expense 1 USD -
Other expense 2 -
Total Other Expenses USD -
Reserve for Contingencies USD -
Working Capital USD -
Summary Statement
Sources of Capital
Owners' and other investments USD 80,000
Bank loans 500,000
Other loans 200,000
Total Source of Funds USD 780,000
Startup Expenses
Buildings/real estate USD 175,000
Leasehold improvements -
Capital equipment 196,855
Location/administration expenses 113,000
Opening inventory -
Advertising/promotional expenses 142,000
Other expenses -
Contingency fund 100,000
Working capital -
Total Startup Expenses USD 726,855
Startup Expenses
Land, Movie area rental
Rent & Related Costs USD 160,000
Construction 10,000
Remodeling 5,000
Other -
Total Buildings/Real Estate USD 175,000
Leasehold Improvements
Item 1 USD -
Item 2 -
Item 3 -
Item 4 -
Total Leasehold Improvements USD -
Capital Equipment List
Furniture USD -
Equipment 173,855
Fixtures 3,000
Machinery 20,000
Other -
Total Capital Equipment USD 196,855
Location and Admin Expenses
Rent & Related Costs
Utility deposits 2,000
Legal and accounting fees 5,000
Prepaid insurance 10,000
Pre-opening salaries 96,000
Other -
Total Location and Admin Expenses USD 113,000
Opening Inventory
Category 1 USD -
Category 2 -
Category 3 -
Category 4 -
Category 5 -
Total Inventory USD -

38. In a nutshell:
RM 780,000 total investment
RM 500,000 loaned from Maybank
RM 200,000 MBO’s investment
RM 80,000 owner capital

39. In a nutshell:
RM 175,000 used for development
RM 196,855 used for equipment
RM 113,000 location & administration
RM 142,000 marketing & PR

40. We will grow
TwinkleDrive will experience growth rates
unlike any other.
Projected excellent growth.

41. Our sales will excel
We project excellent growth in revenue
in 2 years.

42. 10,000,000
9,000,000
8,000,000
7,000,000
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
Projected Growth
Year 1 Year 2 Year 3
Sales

43. References
Burns, C. (2013, February 12). Http://bursastocktalk.blogspot.com/2013/02/cinema-business.
html. Retrieved September 9, 2014.
Kerin, R., & Hartley, S. (2007). Marketing: The core (2nd ed., pp. 186-189). Boston, Mass.: McGraw-
Hill/Irwin.
McDonald, M. & Keegan, W. J. (1997). Marketing plans that work. Boston: Butterworth-Heinemann.
Barrow, C. (2007). Starting a business for dummies (2nd ed., p. 99). Hoboken, N.J. :Wiley.
http://www.independentcinemaoffice.org.uk/resources/how-to-start-a-local-cinema
How to start a local cinema. (n.d.). Retrieved September 9, 2014.

44. Thank you.