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.Ppt developing global strategy
- 1. Reported by: AbnerB. Domingo Prof. Paul Raymundo
- 3. GLOBAL BUSINESS STRATEGYIN PERSPECTIVE INTERNATIONAL BUSINESS-Developing A Global Strategy FORMULATION OF OVERALL CORPORATE OBJECTIVES MEASUREMENT OND EVALUATIONOF PERFORMANCES CREATION OF OPERATING STRATEGY USING COMPETITIVE ADVANTAGE 1 23
- 4. International Strategy T h eo r g a n i z a t i o n ' s o b j e c t i v e s r e l a t e p r i m a r i l y t o t h e h o m e m a r k e t . H o w e v e r, w e h a v e s o m e o b j e c t i v e s w i t h r e g a r d t o o v e r s e a s a c t i v i t y a n d t h e r e f o r e n e e d a n i n t e r n a t i o n a l s t r a t e g y. I m p o r t a n t l y, t h e c o m p e t i t i v e a d v a n t a g e - i m p o r t a n t i n s t r a t e g y d e v e l o p m e n t - i s d e v e l o p e d m a i n l y f o r t h e h o m e m a r k e t . Multinational Strategy T h e o r g a n i z a t i o n i s i n v o l v e d i n a n u m b e r o f m a r k e t s b e y o n d i t s h o m e c o u n t r y. B u t i t n e e d s d i s t i n c t i v e s t r a t e g i e s f o r e a c h o f t h e s e m a r k e t s b e c a u s e c u s t o m e r d e m a n d a n d , p e r h a p s c o m p e t i t i o n , a r e d i ff e r e n t i n e a c h c o u n t r y. I m p o r t a n t l y, c o m p e t i t i v e a d v a n t a g e i s d e t e r m i n e d s e p a r a t e l y f o r e a c h c o u n t r y. Global Strategy The organization treats the world as largely one market and one source of supply with little local variation. Importantly, competitive advantage is developed largely on a global basis. INTERNATIONAL BUSINESS-Developing A Global Strategy
- 5. INTERNATIONAL BUSINESS-Developing AGlobal Strategy
Editor's Notes
- #2 HhhKkkkk
- #3 In developing 'global strategy', it is useful to distinguish between three forms of international expansion that arise from a company's resources, capabilities and current international position. If the company is still mainly focused on its home markets, then its strategies outside its home markets can be seen as international. For example, a dairy company might sell some of its excess milk and cheese supplies outside its home country. But its main strategic focus is still directed to the home market.In South Korea, international and global soft drinks strategy will involve mixing both the global brands like Coke and Sprite with the local brands like Pocara Sweat (and, no, I don't know what the brand tastes like!)
- #4 BUS. TO BE IN MEASUREOF ACCEPTABLEPERFORMANCE COMPANY PHILOSOPHYTHE 4 GENERIC STRATEGIES, FUNCTIONAL AREA TARGETSMARKET SHARE, COST AND PROFIT TARGETS FOR DIVISIONS, PERSONNEL EVALUATIONS.
- #5 Are there any other forms of global strategy?In various books and research papers, you may see reference to other forms of 'global strategy.' For example, you will see 'multi-domestic strategies'. These are useful and can be explored in their context. However, the three strategies outlined above cover the main possibilities.