2. Goldstar is one of the leading shoe brand
in Nepal with high quality and affordable
price.
It is one and only brand for all age, gender
launched in 1990s.
It becomes international brand which is
pride of Nepal
3. ATTENTION
Doing attractive promotions in amazing and
adventurous places with various offers .
Gold Star always focused on the consumer preference
and the desire on the shoes like appearance and
comfort.
They applies various old methodology with new
technologies for its brand and marketing.
4. Interest
Customer Interest is the most important thing for the
products and always tries to create the interest by
applying different techniques and creates the situation
where targeted customers need to focus.
Goldstar is reasonable, attractive, comfortable and
comparingly better than others.
The name itself creates great brand feeling and they are
mixing patriotic feelings during the advertisements.
Different varieties (color, size , model, fashionable) are
available means varieties in choices.
Recommendation is very important for every brand.
Goldstar is highly recommended product.
5. Desire
They always tries to show their products to be extra than
other, which creates keen interest to buy their product.
Organizing various offers and campaign which attracts
the customers for buying their product.
Goldstars product is comprising cheaper than the other
products in the market and is very affordable for various
age groups.
Promoting like everybody should support the local
product.
6. Action
Need to research about the various number of shoes
brand which already in the market as a competitor brand
like Nike, Reebok, Adidas, Skechers, Sky shoes etc.
Make the product extraordinary among them.
Conduct different marketing task such as documentary,
advertisement, Gorilla marketing , newspaper
advertisement and other various productive approaches
will help to brains storming for the customers.
Focusing on the SWOT Analysis (Strength, Weakness,
Opportunities and Threats) . Its also maintain the
companies' external environment.
