Oriflame Cosmetics has a rich history of expansion, starting from market entries in Sweden and Denmark in 1967, and growing to over 1,000 products and 3 million sales consultants by 2011. Despite market challenges in 2011 such as weak conditions and unpredictable currencies, direct selling remained strong, highlighting the resilience of the cosmetics industry. The company recognizes leadership excellence through various awards and emphasizes its commitment to promoting values and leadership development.

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4. Our history – the beginning
MARKET ENTRIES
1967 Sweden
Denmark
1968 Finland
1969 Norway
1960s 1970s 1980s 1990s 2000s 2011
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5. Oriflame products over 45
yearsof Line - from 20 to 1000!
• Size
• Pick and pack – from table-tennis room to Global
Distribution Centers!
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7. Tender Care
7

8. Our history – 1970s
MARKET ENTRIES
1970 UK
1972 Netherlands
1977 Guatemala
Honduras
Costa Rica
1978 Spain
1960s 1970s 1980s 1990s 2000s 2011
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9. Oriflame Catalogues
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11. Royal Velvet
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12. Our history – 1980s
MARKET ENTRIES
1985 Portugal
1986 Indonesia
1989 Chile
1960s 1970s 1980s 1990s 2000s 2011
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14. Giordani EDT from 1985 to 2011
Sales in 2011: over 2M units and €16,5M
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15. Our history – 1990s
MARKET ENTRIES
1990 Czech Republic
1991 Poland, Hungary, M
exico, Australia
1992 Russia, Turkey, Latvia
, Nicaragua,
El Salvador
1993 Ukraine, Slovakia, Gre
ece
1994 Bulgaria
1995 Peru, Lithuania, Roma
nia
1996 Macedonia, Ecuador,
Croatia, India
1997 Estonia, Morocco, Egy
pt, Slovenia, Sri Lanka
1998 Azerbaijan, Colombia,
Bosnia, Sudan
1960s 1970s 1980s 1990s 2000s 2011
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16. Development of our Sales System
PARTY PLAN PERSON to PERSON NETWORK
with CATALOGUE MARKETING
MLM component SELLING
1960s-1970s 1970s -1980s 1990s-
Advantage: Advantage: Advantage:
Skincare Making it easy for Unlimited earning
competence anyone to sell opportunity

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18. Giordani Gold Bronzing
Pearls
• Top selling product in the
1990s – generated approx.
15 million EUR in sales!
• Made 3 271 000 cheeks glow
beautifully!
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19. Our history – 2000s
MARKET ENTRIES
2000 Kazakhstan, Thailan
d, Georgia
2001 Mongolia, Moldova,
Serbia
2003 Vietnam, Belarus, Ar
menia, Saudi Arabia
2004 Montenegro
2006 China, Lebanon, UK
2007 Nepal
2008 East Africa
2009
Kyrgyzstan, Pakistan
, Uzbekistan
2010 Algeria
1960s 1970s 1980s 1990s 2000s 2011
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21. Wonder lash mascara
During 2000 – 2011 we sold
over 30 million Wonder lash
mascaras!!!
That means we made 36
eyes more intense and
dramatic every minute!
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22. 3 200 000
SALES CONSULTANTS!

24. 2011 – SALES
RESULTS
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25. Market Conditions
• Market is weak
• Unpredictable
currencies
• Competition is
struggling
• Stock market is
nervous
• Raw material cost is

26. Macro Situation

27. • Cosmetics.
Consumers prioritize
looking great!
• Direct Selling is the
perfect industry to be
in during a crisis!

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31. Tamilla Polezhaeva
Honor Award
For excellence
and exceptional performance
amongst Oriflame Leaders
2012-01-31

32. Tamilla Polezhaeva
Honor Award
Diamond Directors and up
• Living and promoting true values
• Leadership development
2012-01-31

33. Tamilla Polezhaeva
Honor Award
Global Award Committee
Vladimir Polezhaev
Af Jochnick family
member
CEO
COO
2012-01-31

34. Awarded at Diamond Conference
• Trophy with recipients’ names engraved
• Exclusive brooch, permanently retained
• Special guest at the Global Leadership Council in
Stockholm
• Wall of Honor in GSO Stockholm
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