1. Century 21 Real Estate LLC
Established: Real estate brokers Art Bartlett and Marsh Fisher formed this company in Orange County
California on July 28, 1971. With approximately 100,000 sales professionals in approximately 7,000
offices worldwide, the CENTURY 21 System is the world’s largest residential real estate sales
organization, providing comprehensive training and marketing support for its members.
CENTURY 21 brokers and sales associates use cutting-edge technology to make the transaction as
smooth and convenient as possible. For more information, visit www.century21.com.
World Headquarters
Century 21 Real Estate LLC
1 Campus Drive
Parsippany, New Jersey 07054
877-221-2765
www.century21.com
Key Management
Richard W. Davidson, President and CEO
Bev Thorne, Chief Marketing Officer
Mark Foreman, Senior Vice President, Operations
Greg Sexton, Senior Vice President, Brokerage Services
Shane Skubis, Senior Vice President, Franchise Sales
Parent Company: Realogy Corporation
Richard A. Smith, Chairman and Chief Executive Officer & President
Alexander E. Perriello, III, President & Chief Executive Officer, Realogy Franchise Group
For information about Realogy Corporation, visit www.realogy.com.
Locations: Century 21 Real Estate LLC has a global reach, with offices in 73 countries and territories
worldwide. There are approximately 4,600 international offices outside the United States in the following
countries.
Albania Cyprus Jordan Romania
Angola Czech Republic Kuwait Russia
Anguilla Dominica Lebanon Saba
Aruba Dominican Republic Luxembourg Saudi Arabia
Australia Egypt Macau Scotland
Bahrain El Salvador Martinique Serbia
Belgium England Mexico Slovakia
Belize France Montenegro St. Martin/St. Maarten
Bermuda Germany Morocco Singapore
Brazil Greece New Zealand South Africa
Bulgaria Guadeloupe Nicaragua Taiwan
Canada Guatemala Nigeria Thailand
Cape Verde Honduras Northern Ireland Trinidad and Tobago
Cayman Islands Hong Kong Panama Turkey
China Indonesia Philippines Turks & Caicos
Colombia Israel Portugal Uruguay
Costa Rica Jamaica Puerto Rico Venezuela
Curacao Japan Qatar Wales
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2. Century 21 Real Estate LLC Milestones
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July 1971 CENTURY 21 is founded by Art Bartlett and Marsh Fisher in Orange County,
California.
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March 1973 CENTURY 21 hosts its first national convention in Las Vegas.
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August 1974 The CENTURY 21 System announces the signing of a master franchise
agreement to develop CENTURY 21 offices throughout Canada. The first office opened in British
Columbia in February 1975.
September 1979 Transworld Corporation buys 100% of CENTURY 21 Real Estate Corporation
stock.
October 1979 Easter Seals is chosen to become the System's major philanthropic partner.
June 1983 Century 21 Real Estate Corporation signs an agreement with C. Itoh and Co., Ltd., to
franchise real estate offices in Japan, the System's second international franchise agreement.
September 1985 Metropolitan Life Insurance Company acquires CENTURY 21 Real Estate
Corporation.
March 1987 Century 21 Real Estate Corporation signs an agreement with Michel Trolle to
franchise real estate offices in throughout France.
May 1989 Century 21 Real Estate Corporation signs agreement with Phil Yeager to franchise real
estate offices in Mexico.
October 1989 Century 21 Real Estate Corporation signs agreement with CENTURY 21
Australasia, Pty. Ltd. to franchise real estate offices in Australia and New Zealand.
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October 1991 CENTURY 21 institutes a Quality Service Training Program and a Seller Service
Pledge Certificate that details services will be provided to a seller listing their property with the
CENTURY 21 System.
August 1993 Century 21 Real Estate Corporation signs agreement with Luke Ng, CENTURY 21
Hong Kong Limited to franchise real estate offices in Hong Kong.
January 1994 Century 21 Real Estate Corporation signs agreement with Rudy Geudens to
franchise real estate offices in the Benelux Region.
June 1995 Century 21 Real Estate Corporation becomes part of Hospitality Franchise Systems
(HFS), the precursor of Cendant Corporation.
® SM
March 1996 CENTURY 21 Fine Homes & Estates and CENTURY 21 Recreational Properties
is created. Fine Homes & Estates is aimed to market high-end properties priced at $500,000 or
above. Recreational Properties is created to market vacation and second homes.
May 1998 The CENTURY 21 System announces the signing of a master franchise agreement to
develop CENTURY 21 offices throughout South America.
October 2000 CENTURY 21 China opens its first franchise office in Beijing as part of a Master
Franchise Agreement.
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3. December 2002 Century21Espanol.com, the CENTURY 21 System's Spanish-language site,
earns an Outstanding Web Site award from the 2002 WebAwards competition.
June 2004 Web Marketing Association awards Century 21 Real Estate Corporation with an
Internet Advertising Competition (IAC) award for its online Hispanic advertising campaign.
May 2006 Century 21 Real Estate LLC signs a master franchise agreement to license CENTURY
21 franchises in Russia.
November 2006 Century 21 Real Estate LLC announces launch of CENTURY 21 Mobile
(mobile.c21.com or mobile.century21.com) which allows consumers access to property listing and
offices searches via PDAs, cell phones and other handheld devices with Internet access
capability.
December 2006 Century 21 Real Estate LLC announces a master franchise agreement in
Romania to create CENTURY 21 Romania and the opening of its first offices affiliated with
CENTURY 21 Bulgaria.
March 2007 The CENTURY 21 Learning System is named to Training magazine's "Training Top
125" for the sixth consecutive year.
November 2007 Century 21 Real Estate LLC announces its expansion into South Africa.
Century 21 South Africa, headed by Dr. Duncan Gray, chief executive officer, granted exclusive
franchising rights to the CENTURY 21 name and system throughout South Africa.
August 2008 Century 21 Real Estate LLC announced its expansion in South America with the
signing of a master franchise agreement to open CENTURY 21® franchises in Brazil.
January 2009 Century 21 Real Estate LLC announces decision to transition its national television
advertising to additional online advertising, including media spend in the following categories in
2009: display, search engine marketing and partnerships with real estate listing Web sites.
April 2009 CENTURY 21 Real Estate LLC Celebrates 30th Anniversary of its Philanthropic
Partnership with Easter Seals.
May 2009 Century 21 Real Estate LLC announced its expansion in Asia Pacific with the signing
of a master franchise agreement to open CENTURY 21® franchises in Thailand.
July 2009 Century 21 Real Estate LLC Recognized with Stevie® Award for Effectiveness of
Online Advertising Shift
August 2009 Century 21 Real Estate LLC announces the signing of an agreement by its
Caribbean master franchisee to open the first CENTURY 21® franchise in Bermuda.
October 2009 Century 21 Real Estate LLC announces its Web site, century21.com, was honored
with an Online Advertising Creativity Award from the OMMA Awards, and a Web Award in real
estate excellence from the Web Marketing Association.
December 2009 Century 21 Real Estate LLC announces the signing of a master franchise
agreement to license CENTURY 21® franchises in Slovakia.
February 2010 Richard W. Davidson appointed as president & CEO of Century 21 Real Estate
LLC
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4. February 2010 Century 21 Real Estate LLC announces that with the $2.1 million raised by its
franchise system in 2009, it has surpassed $100 million in funds raised for and donated directly
by the franchise system to Easter Seals, its sole philanthropic partner since 1979.
March 2010 Century 21 Real Estate LLC announces its tenth consecutive year of market
leadership in brand awareness. In a study conducted by Millward Brown, a leading global market
research organization, the CENTURY 21® brand achieved 97 percent name recognition, the
highest consumer awareness level when compared to other real estate brands. This is the 10th
consecutive year in which Millward Brown’s research has demonstrated CENTURY 21 as the
leader in real estate brand awareness among consumers.
June 2010 Century 21 Real Estate LLC upgrades the mobile real estate experience with the
launch of its dynamic iPhone App. The CENTURY 21® iPhone app automatically provides mobile
users with property listings, open house information and CENTURY 21 office locations. It also
provides a quick overview of the communities associated with each listing, including school
details, community images and statistics.
October 2010 Century 21 Real Estate LLC introduces “The Golden Ruler,” a new reporting tool
for online property visibility. The Golden Ruler provides a detailed analysis of consumer views
and leads resulting from the expanded visibility of CENTURY 21 home listings, which typically
appear on over 500 real estate industry and aggregator websites.
February 2011: Century 21 Real Estate LLC announced the launch of @C21 – Home Matters,
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the official blog of CENTURY 21 . @C21 – Home Matters is a unique digital destination for home
buying and selling tips that are informative and inspiring. Those tips will be offered along with
compelling narratives on the latest trends, industry news and key points to consider for anything
related to homeownership.
July 2011: Century 21 Real Estate LLC was recognized with the People’s Choice Innovator
th
Award on July 28, 2011, the 40 anniversary of the brand. Voted on by consumers and real
estate professionals, the Inman People's Choice Innovator Award recognizes a standout in real
estate-related technology.
December 2011: Century 21 Real Estate LLC was honored with the Stevie® Award for Best
Mobile Marketing Campaign of the Year. This innovative mobile marketing campaign enabled the
CENTURY 21® brand to explore and interact with a growing segment of consumers who are
mobile and social.
February 2012: Century 21 Real Estate LLC, releases its first Super Bowl commercial. With a
sm
rallying cry of 'SMARTER. BOLDER. FASTER. ,' the ad matches a typical and unflappable
CENTURY 21® Agent in clever scenarios with well-known celebrity icons Donald Trump,
professional Football Hall of Famer and NFL analyst Deion Sanders, and world-renowned short-
track speedskater Apolo Ohno.
April 2012 Century 21 Real Estate LLC is recognized for its training programs with three AVA
Awards and its ninth placement in Training Magazine’s Top 125 ranking during the past 11
years, the most by any real estate franchise brand.
April 2012 Century 21 Real Estate LLC announced it is the official real estate company of U.S.
Soccer, including the U.S. Men’s and Women’s National Teams, through March of 2014.
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