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State of the Mobile Web, October 2011
November 23, 2011



Part 1: Why the State of the Mobile Web is more than just the state
of browsing on smartphones
For this month’s State of the Mobile Web Report, we’ve decided to change things up a bit, adopting a
slightly different perspective to examine Opera Mini and its role in the evolution of mobile browsing.

For nearly 3 and a half years, based on our analysis of Opera Mini usage, we’ve been sharing our insights
on how people around the world browse the Web on their handsets. Since our first report in 2008, however,
the landscape has changed considerably. Mobile Internet access has become increasingly ubiquitous, and
excitement over the latest and greatest smartphones has come to dominate technology headlines.

Despite the fact that Opera Mini was not designed to be a smartphone browser (that’s what Opera Mobile is
for), many smartphone users do, in fact, use it, as do even more non-smartphone users.

The cutting edge devices get most of the attention, but the full story is no less important. Opera Mini has
provided the means for a huge number of people to browse the Web for the first time, and many users
around the world browse the Web primarily via Opera Mini on their handsets (as opposed to a desktop
browser)1. In fact, for the first time, more than 20 countries in the world have at least 1 million people using
Opera Mini every month2.

Below is the list of 22 countries where Opera Mini is used by 1 million or more people, presented in the
order that each country passed the 1 million mark and when that happened. Half of the countries with more
than 1 million Opera Mini monthly users passed that milestone in 2011:

                         Country                              Date reaching 1 million users

                         Russia                               March 2007

                         Indonesia                            March 2008

                         India                                May 2008

                         Ukraine                              September 2008

                         United States                        December 2008

                         China                                February 2009

                         South Africa                         June 2009

                         Nigeria                              January 2010

                         Vietnam                              March 2010

                         Brazil                               October 2010

                         Belarus                              December 2010

                         United Kingdom                       January 2011

                         Mexico                               March 2011




© Copyright 2011, Opera Software ASA, All rights reserved.
                                                  1
Country                              Date reaching 1 million users

                         Philippines                          March 2011

                         Kazakhstan                           March 2011

                         Egypt                                March 2011

                         Turkey                               April 2011

                         Bangladesh                           April 2011

                         Kenya                                June 2011

                         Pakistan                             July 2011

                         Poland                               July 2011

                         Uzbekistan                           July 2011

While we normally present month-to-month growth numbers and year-on-year growth percentages, the
short-term changes don’t fully illustrate Opera Mini’s tremendous growth. Looking over our historical data,
starting in January 2006, the number of Opera Mini users actually doubled a total of 8 times. In January
2006, there were 400,000 unique users of Opera Mini. October 2011 marks the 8th time Opera Mini usage
has doubled since then.




The number of monthly Opera Mini users has swelled to over 140 million unique users in October. As seen
in the list above, much of this growth has taken place in countries like Russia, Indonesia, India, China and
Brazil — countries where wired Internet penetration3 still has a long way to go and where (in some cases)
handset usage4 already dwarfs what we see in the United States and Western Europe.

When mobile browsing becomes so commonplace that websites are designed for mobile first and desktop
second, perhaps those who grew up using Opera Mini (as a common way to access the Internet) in
countries like Indonesia and Ukraine will lead the way in terms of small screen web development and user
interface design. Indeed, we believe that the mobile Web will and should be increasingly global in its
evolution.




© Copyright 2011, Opera Software ASA, All rights reserved.
                                               2
Part 2: Growth
In October 2011, the Opera Mini browser saw increases in unique users, page views and data consumed. In
all, 140 million people used the Opera Mini browser in October, 86.2 billion pages were served and 12.7
petabytes of operator data were compressed for Opera Mini users.

Number of users
In October 2011, there were over 140 million Opera Mini users, a 6.6% increase from September 2011.
Since October 2010, the number of unique users has increased 83.4%.

Pages transcoded
Opera Mini users viewed over 86.2 billion pages in October 2011. Since September, page views have gone
up 8.9%. Since October 2010, page views have increased 107.2%.




                                              Pages transcoded per month (billions)

Data consumed
In October 2011, Opera Mini users generated over 1,360 million MB of data for operators worldwide. Since
September, the data consumed went up by 8.7%. Data in the Opera Mini browser is compressed by up to
90%. If this data were uncompressed, Opera Mini users would have viewed over 12.7 petabytes of data in
October. Since October 2010, data traffic is up 120.8%.




                                     Total data consumed per month (millions of megabytes)




© Copyright 2011, Opera Software ASA, All rights reserved.
                                           3

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Smw102011

  • 1. State of the Mobile Web, October 2011 November 23, 2011 Part 1: Why the State of the Mobile Web is more than just the state of browsing on smartphones For this month’s State of the Mobile Web Report, we’ve decided to change things up a bit, adopting a slightly different perspective to examine Opera Mini and its role in the evolution of mobile browsing. For nearly 3 and a half years, based on our analysis of Opera Mini usage, we’ve been sharing our insights on how people around the world browse the Web on their handsets. Since our first report in 2008, however, the landscape has changed considerably. Mobile Internet access has become increasingly ubiquitous, and excitement over the latest and greatest smartphones has come to dominate technology headlines. Despite the fact that Opera Mini was not designed to be a smartphone browser (that’s what Opera Mobile is for), many smartphone users do, in fact, use it, as do even more non-smartphone users. The cutting edge devices get most of the attention, but the full story is no less important. Opera Mini has provided the means for a huge number of people to browse the Web for the first time, and many users around the world browse the Web primarily via Opera Mini on their handsets (as opposed to a desktop browser)1. In fact, for the first time, more than 20 countries in the world have at least 1 million people using Opera Mini every month2. Below is the list of 22 countries where Opera Mini is used by 1 million or more people, presented in the order that each country passed the 1 million mark and when that happened. Half of the countries with more than 1 million Opera Mini monthly users passed that milestone in 2011: Country Date reaching 1 million users Russia March 2007 Indonesia March 2008 India May 2008 Ukraine September 2008 United States December 2008 China February 2009 South Africa June 2009 Nigeria January 2010 Vietnam March 2010 Brazil October 2010 Belarus December 2010 United Kingdom January 2011 Mexico March 2011 © Copyright 2011, Opera Software ASA, All rights reserved. 1
  • 2. Country Date reaching 1 million users Philippines March 2011 Kazakhstan March 2011 Egypt March 2011 Turkey April 2011 Bangladesh April 2011 Kenya June 2011 Pakistan July 2011 Poland July 2011 Uzbekistan July 2011 While we normally present month-to-month growth numbers and year-on-year growth percentages, the short-term changes don’t fully illustrate Opera Mini’s tremendous growth. Looking over our historical data, starting in January 2006, the number of Opera Mini users actually doubled a total of 8 times. In January 2006, there were 400,000 unique users of Opera Mini. October 2011 marks the 8th time Opera Mini usage has doubled since then. The number of monthly Opera Mini users has swelled to over 140 million unique users in October. As seen in the list above, much of this growth has taken place in countries like Russia, Indonesia, India, China and Brazil — countries where wired Internet penetration3 still has a long way to go and where (in some cases) handset usage4 already dwarfs what we see in the United States and Western Europe. When mobile browsing becomes so commonplace that websites are designed for mobile first and desktop second, perhaps those who grew up using Opera Mini (as a common way to access the Internet) in countries like Indonesia and Ukraine will lead the way in terms of small screen web development and user interface design. Indeed, we believe that the mobile Web will and should be increasingly global in its evolution. © Copyright 2011, Opera Software ASA, All rights reserved. 2
  • 3. Part 2: Growth In October 2011, the Opera Mini browser saw increases in unique users, page views and data consumed. In all, 140 million people used the Opera Mini browser in October, 86.2 billion pages were served and 12.7 petabytes of operator data were compressed for Opera Mini users. Number of users In October 2011, there were over 140 million Opera Mini users, a 6.6% increase from September 2011. Since October 2010, the number of unique users has increased 83.4%. Pages transcoded Opera Mini users viewed over 86.2 billion pages in October 2011. Since September, page views have gone up 8.9%. Since October 2010, page views have increased 107.2%. Pages transcoded per month (billions) Data consumed In October 2011, Opera Mini users generated over 1,360 million MB of data for operators worldwide. Since September, the data consumed went up by 8.7%. Data in the Opera Mini browser is compressed by up to 90%. If this data were uncompressed, Opera Mini users would have viewed over 12.7 petabytes of data in October. Since October 2010, data traffic is up 120.8%. Total data consumed per month (millions of megabytes) © Copyright 2011, Opera Software ASA, All rights reserved. 3