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PPPC - Social Media for Promotional Products Distributors

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Mark Graham
Mark Graham

The document discusses how social media and web marketing can benefit distributors. It outlines various social media tools like blogs, product reviews, online video, Twitter, Facebook, and LinkedIn. It explains how these tools can engage clients, build trust, provide low-cost communication and thought leadership opportunities. The document provides tips for using some of these tools effectively and warns against treating social media as just another marketing bandwagon.

BusinessTechnology
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Web Marketing And Social Media For Distributors Mark Graham January 2010 Image credit http://www.flickr.com/photos/matthamm/2945559128
 
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The immutable law of sales ,[object Object]
 
In the next 90 minutes … ,[object Object],[object Object],[object Object]
A Social Media Primer ,[object Object],Image credit http://www.flickr.com/photos/matthamm/2945559128
Why Invest in Social Media?
New way of engaging clients
Point of Differentiation
Builds Trust
Cost Effective
Communication Tool of Next Generation
Distribution platform for your content
Thought Leadership in your Niche
Social Media Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging Basics ,[object Object],[object Object],[object Object],[object Object]
blog.epromos.com
brandedmatters.com
swag20.com
Product Comments and Ratings ,[object Object],[object Object],[object Object],[object Object]
 
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Proactive Sales Opportunities
Fan “shout-outs”
 
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Talk about an emotional connection! Audience = 57,500 people Cost = zero
Pitching for business (not sure I personally like this approach, but you get the drift)
Effective PR Tool/Damage Control
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“ Bridging the gap between all generations of Promotional Product professionals”
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The Big Picture ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Trust + Community = ROI ,[object Object],[object Object]
BE WARNED! Social Media is not for everyone. ,[object Object],[object Object],[object Object],[object Object]
 
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What you can do now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RESOURCES (Web Sites) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources (Books) ,[object Object],[object Object],[object Object],[object Object],[object Object]
@RIGHTSLEEVE

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