This document discusses exhibition and audience consumption of films across different media. It notes that films can now be consumed through various means like cinema, streaming, downloading, on phones and gaming consoles. Emerging technologies like IMAX and 3D have enhanced the cinema experience but also led to changes in consumption patterns with audiences now having on-demand access through portable devices. This cross-media convergence, enabled by technological developments, affects how films are distributed, exhibited and consumed by audiences.

1. Exhibition, Audience Consumption, Cross Media Convergence

2. Audience Consumption Exhibition is when the film is shown (or exchanged) with the audience. Make a quick list of all the ways you can consume film.

3. Audience Consumption Cinema iMax cinema Downloading PC Smart phone Hard drive of games console Streaming To PC/phone/console

4. Consuming at the Cinema Multiplex cinema Virgin UCI Favour Hollywood films with tent pole audiences, marketing is larger>guaranteed audience/profit 9/10 films featured are Hollywood Independent cinema/Art house cinemas Promote diversity in cinemas. Show films that do not have large budgets, as well as rare films or films that have a small target audience (specialist films).

5. Referring to exam topics Account for how ownership and funding affects exhibition of your film. Account for how exhibition will target certain audiences.

6. Technology in Exhibition Technology has changed the way audiences consume film. What are these technologies? iMax 3D

7. iMax www.imax.com 400imax cinemas operating in 44 countries. Have the capacity to record and display images of greater size and resolution that most conventional film systems. 22m x 16.1m – much larger than usual cinemas. 3D Benefits to consumer? Cinematic experience

8. 3D 3D cinema Changed cinematic experience in 2009 Avatar Alice in Wonderland What are the benefits to the institution? To the audience?

9. Write a paragraph outlining the changes in cinema exhibition in recent years.

10. Audience Consumption Technology is also changing the wider patterns of audience consumption. Downloading PC Smart phone Hard drive of games console Streaming To PC/phone/console Piracy

11. Cross Media Convergence These changing patterns of consumption are the result of: Technological Convergence Two or more media technologies combining to benefit institutions or audiences. E.g. Film and internet medias.

12. Downloading film –cross media convergence Changing the way we consume film How we pay for films Legal issues How many different hardwares are there to store film on? Benefits? On demand access. Miniaturisation. Portability.

13. Streaming – cross media convergence Films that have been in TV iplayer itvplayer Ch4 – film4 Etc Benefit: On demand access/portability/miniaturisation

14. Task In groups (or for IS) work through the film process and make clear concise revision notes on where cross media convergence now features due to the increase of digital technology. Production Post-production Marketing Distribution Exhibition

15. I.S Read about iMax cinemas using the link on slide 7 Complete the notes on cross media convergence in the film process.