SlideShare a Scribd company logo
Client Proposal: 
Covered with Icing 
By: Courtney Noble
Covered with Icing 
• Covered with Icing is a cake company in 
Hendersonville, TN. 
• Run and owned by Heather Noble 
• Started in 2008
Social Media Presence 
• CWI before this project had a twitter, 
Facebook, Pinterest account and a Website 
with blog 
• Numbers on each social media site were low 
compared to some competitors. 
• Facebook- Start: 1,459 likes Now: 1,455 
likes 
• twitter- Start: 254 followers Now: 255 
followers
Recommendations 
• Since Covered with Icing is owned and run by 
one person it is hard to post on all the social 
media sites. 
• There is now a social media person who posts 
and will follow the calendar give with proposal. 
• New blog posts, update twitter and Facebook, 
make the Instagram account, take the 
Pinterest account and make it about the 
company, not the owner.
What CWI Aims for 
• Dulce Desserts 
• Posts pictures and 
links to blog on 
Facebook and twitter 
• 1, 414 likes on 
Facebook with 171 
visits (as of 11-28- 
14)

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Covered with Icing

  • 1. Client Proposal: Covered with Icing By: Courtney Noble
  • 2. Covered with Icing • Covered with Icing is a cake company in Hendersonville, TN. • Run and owned by Heather Noble • Started in 2008
  • 3. Social Media Presence • CWI before this project had a twitter, Facebook, Pinterest account and a Website with blog • Numbers on each social media site were low compared to some competitors. • Facebook- Start: 1,459 likes Now: 1,455 likes • twitter- Start: 254 followers Now: 255 followers
  • 4. Recommendations • Since Covered with Icing is owned and run by one person it is hard to post on all the social media sites. • There is now a social media person who posts and will follow the calendar give with proposal. • New blog posts, update twitter and Facebook, make the Instagram account, take the Pinterest account and make it about the company, not the owner.
  • 5. What CWI Aims for • Dulce Desserts • Posts pictures and links to blog on Facebook and twitter • 1, 414 likes on Facebook with 171 visits (as of 11-28- 14)