Covered with Icing is a cake company in Hendersonville, TN that was started in 2008 by owner Heather Noble. While the company maintains accounts on Facebook, Twitter, Pinterest, and their website, their social media presence was low compared to competitors with only 1,459 Facebook likes and 254 Twitter followers. The proposal recommends hiring a social media person to post more regularly across all platforms according to a calendar, publish new blog posts, update profiles to focus on the company rather than the owner, and take other steps to grow their social media presence in line with competitors like Dulce Desserts.