10. “People think that design is styling.
Design is not style. It’s not about giving
shape to the shell and not giving a damn
about the guts.
Good design…produces something
that the world didn’t know it was missing.”
- Paola Antonelli, Curator Architecture & Design, MoMA
34. 1900 -
1960
1960 -
1990
1990 –
2010
2010 -
Age of
manufacturing
Age of
distribution
Age of
information
Age of the
customer
P&G
Ford
Toyota
Walmart
Microsoft
Google
Amazon
Apple
- Outside In, Forrester Research, 2012
Confused 2 things
But the job of communication is harder than you think
The story we often tell is that of
Want to share 3 things to consider when developing your communication
What is it that you hope to achieve at it s most meaningful
2:00
This is Jeremy Hackett, he dropped out of school to pursue his passion for tailoring
When we established the Hackett brand he did so with one clear intent: To provide a thoroughly enjoyable experience for the gentleman – not about the product, but the experience
Stores modeled on an English Country Estate
Staff who are told that their role is not to sell, but deliver this experience
Sales up 24% to 133m Euros
He infact spends an inordinate amount of time on the shop floor, watching
And when the doors close, he can be found on this knees walking around the store – Why? Because he wants to see the store through the eyes of a 7 year old…the ‘real’ customer
