Power of 2024 - WITforce Odyssey

1. Power of 2024 - WITforce Odyssey
Salesforce Trailblazer Community Group

2. 18:30 - 18:45 Meeting, Greeting, Networking
18:45 - 19:05 Intro + Switch2Tech Graduation
Andrea
19:05 - 19:40 The power of combining Omnistudio and custom code
Saúl
19:45 - 20:15 How to stay on top of Salesforce releases and how to ACE your interviews?
Katalin & Andi
20:15 - 20:35 Salesforce Market Insights in Spain from a Talent perspective
Diana
20.35 - 21:30 Networking
Agenda

3. Katalin Jordans
● Salesforce Solution Architect at EMPAUA
● 4+ Years of Salesforce experience
● 9x Salesforce Certified
● Dutch in Barcelona
● Lover of hiking, cooking, traveling, food and ice cream

4. About me
Hungarian living in Barcelona
Hobbies
Love for Technology & Salesforce
Lets connect!

5. Enjoying life :)

6. Saúl Alarcón
● Salesforce Developer with 3+ Years of experience
● Lover of watching animes, playing video games, hanging out
with my friends and travelling

7. DIANA GONZALEZ
● Colombian living in Barcelona
● Ex College Athlete | Golfer
● Have lived in North America, South America,
Europe
● +5 Years in the IT Recruitment World
● +150 Salesforce Hires in Spain

8. Congratulations for the
Switch2Tech students!
+966k points in Trailhead
28 Trailhead Virtual Campsites & Clicked
12 Rangers
30 Associate/AI Associate
1 Business Analyst
2 Admin Certification
Thank you Nuvolar
people for all the help

9. The power of
combining Omnistudio
and custom code

10. What is Omnistudio?
OmniStudio is a low-code development platform that allows businesses to
build custom applications quickly and easily. It helps to simplify the creation
of complex, industry-specific experiences on Salesforce. It is an all-in-one
platform that offers a range of tools and features to help businesses develop
and deploy custom applications without the need for extensive coding
knowledge.

11. Dataraptor

12. Integration procedure

13. Omniscript

14. Flexcard

15. There are many tables like this.
Omnistudio is supposed to reduce the development
time crazily. Is this true?
Can Omnistudio solve all the problems?
Should we abandon the custom code?

16. NO

17. But…
NO

18. Omnistudio is a powerful tool which DOESN’T
REPLACE the custom code, but complements it very
well and identifying the use cases for each tool is the
key.
Furthermore we need to remember that combining
them is another powerful option.

19. Options for combining Omnistudio and custom code
Flexcards and Omniscripts can be used on LWCs
Lightning Web Components can be used on Flexcards and Omniscripts
Elements from Omniscripts can be overridden by LWCs for extending
their logic
Apex code can be called from Omnistudio components
Integration procedures can be called from apex

20. So the key is to identify when each tool can be the
optimal or not, and make a design which takes the
advantage of each one of them.
Even if the first time can be a bit difficult, we shouldn’t
be scared of mixing Omnistudio and custom code.
For example, omniscripts and flexcards, in background,
THEY ARE LIGHTNING WEB COMPONENTS
So makes sense to mix then with LWCs, right?

21. An example

22. How to stay on top of
Salesforce releases?

23. ● Salesforce releases updates three times a year: Spring, Summer, and Winter
● Release dates vary depending on your instance and the year, but generally, they happen
around February/March (Spring), June/July (Summer), and October/November (Winter).
You can find exact dates on: https://status.salesforce.com/
● Preview sandboxes provide early access to new features and let you test your
configurations before the production upgrade, about six weeks in advance.
Salesforce releases

24. ● Each release may bring:
○ New features to optimise your processes
○ Enhancements to existing features based on feedback
○ Changes to existing functionality to improve efficiency or resolve bugs
○ Retirement of outdated features that are replaced by new ones
○ Enforcement of features to stay on top of security
● Visit the Release Updates page of your org to
prepare for changes that will be enforced
What to expect from each release?

25. How to prepare for releases?
● Read through the Salesforce release notes
● Follow and review Salesforce blogs and forums, such as:
○ Salesforce Ben
○ Reddit
● Complete the Release Highlights Trailhead modules and maintain your certifications
● Attend release readiness webinars hosted by Salesforce
● Use preview sandboxes to get early access to new features before they are rolled out to
production orgs
● Set up a team activity to prepare together!
● What are your favorite sources to stay up-to-date?

26. ● Dynamic forms now support fields from related objects
● Add images and richt text in your dashboards - now available
in all editions and add up to 5 dashboard filters
● Use a Repeater component in screen flows - create a set of
fields and allow the user to input data for those fields multiple
times on the same screen
Exciting Spring ‘24 Updates
● Get 10 Einstein Conversation Insights
Licenses with Enterprise Edition

27. How to ACE your interviews?

28. How to ACE your Salesforce interview?

29. Set Yourself Up for Success
Research the Company:
● Understand the company's mission,
values, and culture.
● Familiarize yourself with the products,
services, and recent news related to the
company.
Understand the Job Description
Analyze the job requirements and
responsibilities to align your skills and
experiences with the position.
Know your resume
Be ready to discuss your past experiences, achievements,
and skills mentioned on your resume in detail.
Prepare for Common and Behavioural Questions
● Anticipate and practice answering common interview questions.
● Be ready to discuss your strengths, weaknesses, and specific
examples of your accomplishments and from your past that
demonstrate your skills and abilities.

30. Tools to help you with your Interview
https://grow.google/certificates/interview-warmup/category/
https://www.orientacionparaelempleo.com/simulador-entre
vistas-trabajo/
Set Yourself Up for Success - after the interview
Send a follow-up Thank-You Email
Connect on LinkedIn
Take note of lessons learned
Learn to wait :)

31. Links to the some useful materials:
https://www.simplilearn.com/top-salesforce-interview-questions-and-answers-article
https://www.salesforceben.com/salesforce-interview-questions/
https://intellipaat.com/blog/interview-question/salesforce-interview-questions/
https://www.apexhours.com/salesforce-interview-questions/
https://www.salesforceben.com/30-salesforce-developer-interview-questions-answer
s/
https://www.softwaretestinghelp.com/salesforce-developer-interview-questions/
https://www.tealhq.com/interview-questions/salesforce-developer
https://www.apexhours.com/salesforce-developer-interview-questions/
https://www.janbasktraining.com/blog/salesforce-developer-interview-questions/
Interview Questions
"Tell me about yourself”
"Do you have any questions for us?"
"Where do you see yourself in five years?"
"What motivates you?"
"How do you handle conflict or
difficult situations?"
"Why do you want to work for this company?"
Your strengths and
weaknesses”

32. How companies do/ should do the interviews
1. Phone interview:
First contact where the recruiter/HR will explain the company's culture, role and the project
2. Technical test:
Based on seniority tests is sent to the candidate -> in case of rejection feedback from the
company should be sent -> what went well and where to get better
3. Cultural Fit Interview: (some companies do it during the first phone interview)
Understand the expectations regarding career plan and motivation and give the candidate an
overview of the role and the companies work environment, benefits and perks
4. Technical interview:
Experience, introduction, technical test review and technical / situation based questions, Q&A
from candidate
5. Questions from the candidate
Candidate to ask questions , clear up doubts etc

33. Salesforce Market
Insights in Spain from a
Talent Perspective

34. Salesforce Talent Crises
● Hiring managers tell us that it takes, on average, 4 months to find a new Salesforce hire
● 39% of hiring managers tell us the increased competition for talent is their biggest tech
staffing challenge
IDC Salesforce Economy 2021

35. WIT Let's talk numbers - Where are we now?
Current Landscape for women pursuing a career in Technology
In spite of the effort many have made in the last decade toward encouraging girls and women to pursue
technology careers, the percentage of tech workers who were women in 1984 (35%) was actually
higher than it is today (32%).

36. Salesforce Market Demand by Candidate Profile

37. Switch2Tech - Now what?
Success Story:
Coco is a marketer with 7 years of
international experience in campaign
planning and consultancy.
She's now a technical consultant at a
global customer experience consulting firm,
using her programming and Marketing
Cloud skills to build and automate
customized email journeys.

38. Type of projects Spanish market
VENDOR
INTEGRATOR
(Generalist)
SF PARTNER
BOUTIQUE END CLIENT

39. Switch2Tech - Job Search: Starting point
Ready . Set . GO
● Be clear about your expectations: project and retribution
● What do you want to get out of this first experience?
● Map the target market you are interested in – seek out the opportunity
● Use your network an your community
● Attend Salesforce events and be PROACTIVE

40. Client’s Drivers when hiring – Skills
1. Yrs. of experience / Seniority
2. English (Second Language)
3. Location (ability to go to the office)
4. Soft skills – level of communication
5. Salary expectations
6. Specialization - Salesforce Clouds
7. Salesforce Training & Certifications
8. Motivation to change
9. Cultural fit with company
10. Education – bootcamps, masters, degree

41. Switch2Tech - Getting my first Salesforce role
LEVERAGE
● English – The one skill that increases salary
expectation by 15%
● Second Language (for english speakers) SPANISH
● High level of communication > Transferable skills
● Ability to collaborate with others | Agile
methodologies
● Experience working in Diverse teams

42. Switch2Tech - Now what?
Job search from a recruiter perspective, sources & advice:
1. Linkedin
2. Linkedin Recruiter
3. Candidate database
4. Referrals / Salesforce Communities
5. Career boards / ads

43. Pointers: LinkedIn Profile

46. How do we get more women & talent into Salesforce?
Why does it matter?
● We must attract and develop women in tech or we are missing out
on half the population.
● Companies will be better equipped to meet the increasing demand
for tech talent when women become a substantial part of the
equation.
● We need to reduce biases as much as possible; teams designing,
developing and deploying new technologies, need to encompass the
world for which they are creating.

47. Network Bingo
● Find out who the phrases in the boxes apply to, and write down the name of
the person in the empty space below the phrase
● Each participant’s name can be used once per Bingo card
● BINGO = 1 horizontal, vertical or diagonal line of 5 boxes with a name
● When you got bingo, shout BINGO to win prizes