Marketing                             Profiling                              Targeting                      ...
SLIDE 2<br />Meet<br />— 10 years Front-door Marketing experience — <br />— Category pioneer and innovator —<br />— More t...
SLIDE 3<br />Preferred and trusted bytop national brands<br />
SLIDE 4<br />Front-Door Marketing<br />“A highly specialized and measurable discipline that uses  creative, precisely targ...
New Consumer Buying Habits<br />— 83% of consumers make purchase decisions at home using closely followed lists 1—<br />— ...
SLIDE 6<br />Integrated Services<br />Jumbo<br />Speciality<br />Hangers<br />Targeted <br />Direct Mail<br />Real-Time<br...
SLIDE 7<br />Client Examples<br />QSR<br />Telecommunications<br />Financial<br />Wine & Spirits<br />Computers<br />
SLIDE 8<br />Client Examples<br />CPG<br />Retail<br />Healthcare<br />Multicultural<br />Insurance<br />
SLIDE 9<br />Front-Door Marketing solves many marketing challenges<br />— Traffic Generation —<br />— Awareness/Branding —...
SLIDE 10<br />Features and Benefitsof Front-Door Marketing<br />— Highly targeted medium —<br />— Uncluttered setting —<br...
SLIDE 11<br />The “Science” of Front-Door Marketing<br />“Tightly integrated blend of proven direct-response  methodologie...
SLIDE 12<br />MethodologiesProfiling  I  Targeting  I  Mapping<br />Sophisticated geo-demographic and behavioral segmentat...
SLIDE 13<br />MethodologiesProfiling  I  Targeting  I  Mapping<br />— Block-group analysis and targeting to identify best ...
SLIDE 14<br />MethodologiesProfiling  I  Targeting  I  Mapping<br />— Visualizing market coverage —<br />— Precise area ma...
SLIDE 15<br />MonitoringDuring CampaignIPost Campaign<br />— Guaranteed delivery —<br />— Multiple levels of in-field audi...
SLIDE 16<br />MonitoringDuring Campaign  IPost Campaign<br />— Geo-targeting and mapping with Google Earth —<br />
SLIDE 17<br />MonitoringDuring CampaignIPost Campaign<br />— PowerTrakker (client extranet) —<br />
SLIDE 18<br />MonitoringDuring CampaignI  Post Campaign<br />— Independent phone survey — <br />— Representative sample of...
SLIDE 19<br />Wendy’s Phone Survey<br />Distribution Date:  	<br />Survey Date:<br />Markets:<br />Number of Interviews:<b...
SLIDE 20<br />Metrics<br />Validate/quantify results, ROIWide range, customizable to your needs<br />— Cost per coupon red...
Results & Success Stories<br />— Home Depot —<br />Buy One, Get One Promotions: 100% sales increase for targeted products<...
Thank You! Questions?<br />Contact Josalyne Cochran at 949-253-4812<br />or jcochran@powerdirect.net<br />
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What we do!

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  • As this publication shows, the recession is driving a dramatic shift in consumer buying behavior. That in itself isn’t surprising. What is surprising is the potential implications for retailers. Including new and legitimate opportunities to influence consumers at home—before they go out to shop. List making and coupon redemptions are the newsworthy items here. FDM—with samples or circulars--presents a tremendous opportunity to reach and influence consumers while they’re deciding what to purchase. As I hope we’ve shown, PowerDirect has the experience, programs and specialized expertise to effectively partner with Alcone.
  • What we do!

    1. 1. Marketing Profiling Targeting Mapping Monitoring Metrics<br />
    2. 2. SLIDE 2<br />Meet<br />— 10 years Front-door Marketing experience — <br />— Category pioneer and innovator —<br />— More than 300 million pieces produced and delivered —<br />— Broad ranging experience across key verticals —<br />— Preferred partner for nation’s top brands and agencies —<br />— North American distribution —<br />
    3. 3. SLIDE 3<br />Preferred and trusted bytop national brands<br />
    4. 4. SLIDE 4<br />Front-Door Marketing<br />“A highly specialized and measurable discipline that uses creative, precisely targeted media to reach consumers in one of the last uncluttered environments — their front door.”<br />
    5. 5. New Consumer Buying Habits<br />— 83% of consumers make purchase decisions at home using closely followed lists 1—<br />— Coupon redemptions are up nearly 20% from two years ago 2—<br />— 64% of consumers rely on a list when shopping 1—<br />— 40% align the list with coupons they have in hand 1—<br />SLIDE 5<br />Source: 1 Information Resources International October 2009 Times & Trends Report<br />2 couponinfonow.com<br />
    6. 6. SLIDE 6<br />Integrated Services<br />Jumbo<br />Speciality<br />Hangers<br />Targeted <br />Direct Mail<br />Real-Time<br />Personalization<br />(RTP) <br />PowerSamplingTM:<br />Sample and <br />Coupon <br />Delivery<br />PowerShopperTM<br />Front-Door<br />Polybag<br />
    7. 7. SLIDE 7<br />Client Examples<br />QSR<br />Telecommunications<br />Financial<br />Wine & Spirits<br />Computers<br />
    8. 8. SLIDE 8<br />Client Examples<br />CPG<br />Retail<br />Healthcare<br />Multicultural<br />Insurance<br />
    9. 9. SLIDE 9<br />Front-Door Marketing solves many marketing challenges<br />— Traffic Generation —<br />— Awareness/Branding —<br />— Acquisition —<br />— Retention —<br />— Market Expansion —<br />— Competitive Blunting —<br />— New Product Launch —<br />— Grand Openings —<br />— Trial —<br />— Loyalty —<br />
    10. 10. SLIDE 10<br />Features and Benefitsof Front-Door Marketing<br />— Highly targeted medium —<br />— Uncluttered setting —<br />— Category exclusivity —<br />— “Must-touch” interactivity —<br />— High visibility “mini-billboard” —<br />— High production quality —<br />— Measurable results (ROI) —<br />— Versatile tool (DR, branding, Out-of-Home) —<br />
    11. 11. SLIDE 11<br />The “Science” of Front-Door Marketing<br />“Tightly integrated blend of proven direct-response methodologies, leading-edge monitoring and campaign metrics.”<br />This combination is unique to PowerDirect<br />
    12. 12. SLIDE 12<br />MethodologiesProfiling I Targeting I Mapping<br />Sophisticated geo-demographic and behavioral segmentation— Identifies ideal customer demographic and profile —<br />Only quality data and segmentation sourcesNielsen ClaritasI ExperianIMRI<br />
    13. 13. SLIDE 13<br />MethodologiesProfiling I Targeting I Mapping<br />— Block-group analysis and targeting to identify best customers —<br />
    14. 14. SLIDE 14<br />MethodologiesProfiling I Targeting I Mapping<br />— Visualizing market coverage —<br />— Precise area mapping — <br />
    15. 15. SLIDE 15<br />MonitoringDuring CampaignIPost Campaign<br />— Guaranteed delivery —<br />— Multiple levels of in-field auditing —<br />— GPS walker-level tracking —<br />(A PowerDirect exclusive)<br />Handheld GPS tracker<br />
    16. 16. SLIDE 16<br />MonitoringDuring Campaign IPost Campaign<br />— Geo-targeting and mapping with Google Earth —<br />
    17. 17. SLIDE 17<br />MonitoringDuring CampaignIPost Campaign<br />— PowerTrakker (client extranet) —<br />
    18. 18. SLIDE 18<br />MonitoringDuring CampaignI Post Campaign<br />— Independent phone survey — <br />— Representative sample of delivery area —<br />With Front-door media, consumers report:<br />— High recall of receipt of a direct-to-door ad —<br />— Strong recall and comprehension of marketer’s message and offer —<br />— High intent to purchase/act on the offer—<br />
    19. 19. SLIDE 19<br />Wendy’s Phone Survey<br />Distribution Date: <br />Survey Date:<br />Markets:<br />Number of Interviews:<br />Research Interval:<br />October 18th – October 20th<br />October 19th – October 22nd<br />Bartlett, IL; Streamwood, IL; Bolingbrook, IL; Romeoville, IL; Montgomery, IL<br />Naperville, IL; Oswego, IL<br />158<br />One to two days following delivery<br />Research Topic<br />Recall Receipt of Door Hanger<br />Recall Product or Promotional Offer<br />Redeem (Very or Somewhat Likely to Redeem or Already Redeemed)<br />Percent of Respondents* Base<br />63.29% 158<br />57% 100<br />74% 100<br />*Each result reflects a percentage of persons asked the question (base).<br />
    20. 20. SLIDE 20<br />Metrics<br />Validate/quantify results, ROIWide range, customizable to your needs<br />— Cost per coupon redeemed — <br />— Cost per inquiry — <br />— Cost per sale — <br />— Incremental traffic — <br />— Increased visit frequency — <br />— Increased average transaction value — <br />
    21. 21. Results & Success Stories<br />— Home Depot —<br />Buy One, Get One Promotions: 100% sales increase for targeted products<br />— Old Navy —<br />Grand Opening Coupon Programs: New-market redemption rate of nearly 4%<br />— Ace Hardware —<br />Sweepstakes Program: 13% response rate<br />— CVS Pharmacy —<br />Coupon Promotion: 7% sales increase<br />— Union Bank —<br />Checking Promotion: 3% conversion rate<br />— Kohl’s —<br />Gift Card Program: 6% redemption rate<br />
    22. 22. Thank You! Questions?<br />Contact Josalyne Cochran at 949-253-4812<br />or jcochran@powerdirect.net<br />

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