The document contains a list of grocery items and their prices from different stores. It then provides market share data for each store based on the listed items. The market share percentages range from 31.80% for the highest store to 0.10% for stores with the lowest market share. The data is then grouped and averaged across several periods to show shifts in the relative market shares between stores over time.

2. Kruh 1 kg
Piletina 1 kg
Mlijeko 1 Lit
Jaja 10 kom
Mljevena kava 1 kg
Mineralna voda 1 Lit
Margarin
Ulje 1 Lit
Jogurt 1 Lit
Osvježavajuća bezalkoholna pića 1 Lit
Pivo 1 Lit

3. Trgovac
Pak
INTERSPAR
Brend
Kruh*
1 kg
Pileći
Mljevena Mineralna
batak i Mlijeko Jaja
Margarin
kava
voda
zabatak
1 lit 10 kom
1 kg
1 kg
1 lit
1 kg
Ulje
1 lit
Jogurt
1 lit
Osvež.
bezalk.
pića
1 lit
Pivo
1 lit
S-BUDGET
700 gr
MERCATOR
5,70
N.B.
PLODINE
1 kg
N.B.
BILLA
Tetrapak
1 lit
3,2% MM
MLJEKARA BIZ
METRO
10 kom
PERFA
KTC
500 gr
RIO
SPAR
1 BTL 6 lit
NEGAZIRANA SBUDGET
KAUFLAND
500 gr
LANDO
METRO
20 lit
PALMINO ULJE
VIRGIN CHEF
KTC
6 x 150 ml
2,8% MM
'Z BREGOV
PLODINE
1 BTL 2 lit
ORANGE/COLA
PLODINE
GO PARTY
TOMMY
1 BTL 2 lit
15,99
RADLER
MARINERO
4,49
* Uzeti u analizu samo proizvodi sa definisanom težinom u lifletima
7,99
33,98
1,16
10,98
7,29
6,10
2,22
3,99

4. SoV M2
31.80%
21.50%
9.40%
7.70%
7.40%
6.40%
5.70%
3.60%
2.10%
1.30%
1.20%
0.70%
0.40%
0.40%
0.30%

5. SoV M2
28.00%
19.00%
8.70%
6.70%
5.80% 5.70%
5.00%
3.70%
2.80% 2.80% 2.70% 2.70%
2.00%
0.80% 0.80% 0.70% 0.60% 0.50% 0.40%
0.30% 0.30% 0.10% 0.10%

6. SoV M2
19.90%
13.50%
12.70%
10.00%
9.70%
6.60%
4.80%
3.80%
3.50%
3.10%
2.00%
2.00%
1.70%
1.30%
0.90%
0.70%
0.60%
0.60%
0.50%
0.50%
0.40%
0.30%
0.30%
0.20%
0.20%
0.10%
0.10%

7. SoV M2
24.10%
16.30%
11.60%
9.70%
8.70%
8.00%
7.20%
5.80%
2.80%
2.60%
0.90%
0.80%
0.70%
0.40%
0.30%
0.20%

8. SoV M2
20.90%
14.20%
8.80%
8.40%
7.90%7.80%
6.10%
5.60%
5.00%
3.60%
2.70%2.40%
1.20%1.00%
0.70%0.70%0.60%0.40%0.40%
0.30%0.30%0.30%0.30%0.20%0.10%

9. SoV M2
16.40%
15.40%
13.60%
13.20%
9.20%
5.50%
4.90% 4.80%
3.70%
3.30%
2.30%
1.40% 1.40% 1.30%
1.00% 0.80%
0.70% 0.50%
0.40% 0.20%

10. SoV M2
18.70%
15.50%
12.50%
10.50%
7.10%
5.20% 5.00%
3.70%
3.30%
2.90% 2.80% 2.60%
1.90% 1.80% 1.60%
0.90% 0.90% 0.60% 0.60% 0.60%
0.50% 0.30% 0.20%

11. SoV M2
15.50%
14.00%
11.90%
9.30%
8.30%
6.90%
6.60%
5.90%
5.60%
5.00%
2.40% 2.20%
1.30%
0.90% 0.70% 0.70%
0.60% 0.60% 0.50% 0.50%
0.30% 0.20% 0.10%

12. SoV M2
21.60%
17.00%
8.10%8.00%
6.60%6.60%
6.10%
3.80%
3.40%
3.00%2.70%
2.00%2.00%1.80%
1.50%1.20%
1.10%1.00%0.80%
0.50%0.30%0.30%0.30%0.20%
0.10%0.10%

13. SoV M2
20.20%
14.20%
13.70%
10.90%
5.90%
4.90%4.70%
3.80%3.70%
3.10%3.00%2.90%
2.70%
1.60%
0.90%0.80%0.70%
0.50%0.40%0.40%0.40%0.20%0.20%
0.10%0.10%

14. SoV M2
16.90%
15.20%
13.70%
13.60%
5.50%
4.90% 4.70%
4.30%
3.60% 3.50%3.50%
3.20%
2.20%
1.00% 0.90%0.90%
0.60% 0.50%
0.30%0.30%0.30% 0.10%0.10%0.10%

15. Hvala na pažnji
Vaša pitanja možete postaviti na
ernest@hiper-com.com
Tel: +381 (0) 69 36 46 330