This document compares the prices of 11 common grocery items sold by various retailers in Romania in March 2015. It lists the item, brand, packaging, promotional price and unit price for each item at retailers Lidl, Penny, XXL, and MD. Overall, Lidl and Penny generally had the lowest unit prices for the items compared. The total cost of all 11 items was lowest at Penny at 53.34 RON and slightly higher at Lidl at 53.94 RON, making these two retailers the best prices according to this comparison.

1. 2015 MARCH
BEST OFFER

2. 2015 MARCH
11 TOP PRODUCTS*:
•SPARKLING WATER (1L)
•FLOUR (1KG)
•SUGAR (1KG)
•SUNFLOWER OIL (1L)
•RICE (1KG)
•CORN FLOUR (1KG)
•MILK (1L)
•MARGARINE (1KG)
•WRAPPED TELEMEA (1KG)
•BONELESS CHICKEN BREAST (1KG)
•EGGS (1 PIECE)
(* KG/L/PIECE - UNIT PRICE)

3. 2015 MARCH
PRODUCTS LIDL PENNY XXL MD
SPARKLING WATER (-) 1,02 1,02
FLOUR (-) 1,35 1,35
SUGAR (-) 2,65 2,19
SUNFLOWER OIL (-) 3,99 3,95
SIMPLE RICE * 2,99 2,89
CORN FLOUR 1,50 1,59 1,59
MILK (-) 2,59 2,59
REGULAR MARGARINE 12,98 4,99 4,99
WRAPPED TELEMEA 14,97 14,97 14,97
BONELESS CHICKEN BREAST 16,14 17,35 17,35
EGGS 0,38 0,45 0,45
TOTAL (-) 53,94 53,34
BEST PRICES IN NATIONAL LEAFLETS
(RON/UNIT)
(-) Products not promoted at all in 2015 in national leaflets and therefore Lidl is not taken into account in the comparison
* products not promoted in March

4. 2015 MARCH
1,02 RON 1,35 RON
BRAND ITEM Packaging LIDL PENNY XXL MD LIDL PENNY XXL MD
PERLA
HARGHITEI
APA MINERALA
CARBOGAZOASA
1 STICLA 2 L 2,05 2,05 1,02 1,02
SPARKLING WATER PROMO PRICE PRICE/L
BRAND ITEM Packaging LIDL PENNY XXL MD LIDL PENNY XXL MD
PENNY FAINA 650 1 BUC. 1 KG 1,35 1,35 1,35 1,35
FLOUR PROMO PRICE PRICE/KG

5. 2015 MARCH
2,19 RON 3,95 RON
BRAND ITEM Packaging LIDL PENNY XXL MD LIDL PENNY XXL MD
NO NAME
ZAHAR CRISTAL
PUNGA HARTIE
1 BUC. 1 KG 2,19 2,19
MARGARITAR
ZAHAR CRISTAL
PUNGA HARTIE
1 BUC. 1 KG 2,65 2,65 2,65 2,65
CORONITA
ZAHAR CRISTAL
PUNGA PLASTIC
1 BUC. 1 KG 2,65 2,65 2,65 2,65
SUGAR PROMO PRICE PRICE/KG
BRAND ITEM Packaging LIDL PENNY XXL MD LIDL PENNY XXL MD
AMALIA ULEI FLOAREA SOARELUI 1 STICLA 1 L 3,99 3,99 3,99 3,99
SURASUL
SOARELUI
ULEI FLOAREA SOARELUI 1 STICLA 1 L 3,99 3,99 3,99 3,99
TOP APETIT ULEI FLOAREA SOARELUI 1 STICLA 1 L 3,95 3,95
SUNFLOWER OIL PROMO PRICE PRICE/L

6. 2015 MARCH
2,89 RON 1,50 RON
BRAND ITEM Packaging LIDL PENNY XXL MD LIDL PENNY XXL MD
DANUBIO OREZ BOB LUNG 1 BUC. 1 KG 2,99 2,99 2,99 2,99
RISO SCOTTI
OREZ CLASIC ROTUND
SARMALE
1 BUC. 1 KG 2,89 2,89
RICE PROMO PRICE PRICE/KG
BRAND ITEM Packaging LIDL PENNY XXL MD LIDL PENNY XXL MD
CASTELLO MALAI XXL 1 BUC. 2 KG 2,99 1,50
PENNY MALAI EXTRA 1 BUC. 1 KG 1,59 1,59 1,59 1,59
CORNFLOUR PROMO PRICE PRICE/KG

7. 2015 MARCH
2,59 RON 4,99 RON
BRAND ITEM Packaging LIDL PENNY XXL MD LIDL PENNY XXL MD
SIM LAPTE CONSUM 1.5% GRASIME 1 BUC. 1 L 2,59 2,59 2,59 2,59
BONI LAPTE CONSUM 1.5% GRASIME 1 BUC. 1 L 2,59 2,59
MILK PROMO PRICE PRICE/L
BRAND ITEM Packaging LIDL PENNY XXL MD LIDL PENNY XXL MD
LINCO MARGARINA APETIT 1 BUC. 1 KG 4,99 4,99 4,99 4,99
RAMA MARGARINA 48% GRASIME 1 BUC. 500 GR 6,49 12,98
MARGARINE PROMO PRICE PRICE/KG

8. 2015 MARCH
14,97 RON 16,14 RON
BRAND ITEM Packaging LIDL PENNY XXL MD LIDL PENNY XXL MD
MIRDATOD
TELEMEA DE VACA MATURATA
DE IBANESTI AMBALATA
1 BUC. 400 GR 5,99 5,99 14,97 14,97
PILOS TELEMEA DE VACA AMBALATA 1 BUC. 400 GR 5,99 14,97
WRAPPED TELEMEA PROMO PRICE PRICE/KG
BRAND ITEM Packaging LIDL PENNY XXL MD LIDL PENNY XXL MD
NO NAME
PIEPT DE PUI DEZOSAT FARA
PIELE PROASPAT AMBALAT
1 BUC. 650 GR 10,49 16,14
NO NAME
PIEPT DE PUI DEZOSAT FARA
PIELE PROASPAT AMBALAT
1 KG 17,35 17,35 17,35 17,35
CHICKEN BREAST PROMO PRICE PRICE/KG

9. 2015 MARCH
0,38 RON
BRAND ITEM Packaging LIDL PENNY XXL MD LIDL PENNY XXL MD
NO NAME OUA 1 PACHET 30 BUC. 11,49 0,38
NO NAME OUA M 1 PACHET 30 BUC. 13,59 13,59 0,45 0,45
EGGS PROMO PRICE PRICE/PIECE

10. 2015 MARCH
Thank you for your attention
Florentina Vasile
Leaflet Monitor Director Romania
florentina.vasile@hiper-com.com
+40 (0) 743 216 282
Ana Grigore
Account Manager
ana.grigore@hiper-com.com
+40 (0) 741 098 023
We remain at your disposal for further information or a live demo
Follow us on social networks for more Markets Intelligence