This document describes Perunapuu, a Finnish project founded by guys who wanted better food. Their goal is to help people find healthier, tastier ingredients. Perunapuu is a social web service where users can submit their favorite shopping places for special ingredients. It aims to solve the problem of knowing where to find good ingredients by crowdsourcing locations. The platform is also open for entrepreneurs to use to address other issues like availability and cost of ingredients.

2. "Perunapuu" is finnish.

3. "Perunapuu" is finnish.
It translates as "Potato tree".

4. Perunapuu is a project founded by
couple of finnish guys who got fed
up with boring food.

5. Our noble goal is to help everybody find
better tasting and healthier ingredients.

6. Our noble goal is to help everybody find
better tasting and healthier ingredients.
Delis, Local shops, Farmers,
Organic food producers, etc.
It's all good.

7. It's all about passion for good food
and good ingredients.

8. It's all about passion for good food
and good ingredients.
No business plan.
No hidden agenda.

9. 3 reasons why finding good
ingredients is so difficult:

10. Good
ingredients

11. Where to
find it?
Good
ingredients

12. Where to
find it?
Good
ingredients
How to get
it here?

13. Where to
find it?
Good
ingredients
How to get
it here?
Is it
expensive?

14. Where to
find it?
Good
ingredients
How to get
it here?
Is it
expensive?

15. This is the easiest to solve.
So lets solve it first.
Where to
find it?
Good
ingredients
How to get
it here?
Is it
expensive?

17. Google Maps
Free, open source base.

18. Perunapuu
Social web service. Anyone can
submit his or her favorite special
shopping places.
Google Maps
Free, open source base.

19. Commercial
services
Anyone can use Perunapuu as
a platform for a new business
or develop new features and
services.
Perunapuu
Social web service. Anyone can
submit his or her favorite special
shopping places.
Google Maps
Free, open source base.

21. Perunapuu solves Where to
one problem..
find it?

22. Perunapuu solves Where to
one problem..
find it?
How to get
...and offers it here?
entrepreneurs a
good platform to
solve the rest. Is it
expensive?

23. We all need a little revolution.

24. www.perunapuu.fi
opening this fall.
(Available only in Finland)