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Copyrwiting - Pond's Flawless White (Love Conquers All)
1. How the video support the product? It
works because there’s a scene when
rose uses the product and we can look
big changes from the first time we saw
rose’s face until the end of the story in
this ad.
2.
The product supports the story line
because this product makes rose’s face
become brighter and more
beautiful, and it makes the man that
was so afraid with his mother now when
rose uses the product and become very
beautiful and the man becomes brave
with his mother and refuses what his
mother ordered to him.
3.
The audio and the video coordinate
each other because when a part of the
scene’s sad the audio that they show
matches, it makes the audience who
sees this ad can catch the meaning in
this ad.
4.
Yes, this ad can sell this brand and so
entertaining because they have
substance of entertainment, and we
think that this is a trick of the maker , they
made this ad to be different with other
ads, and the differences make the
audience interests with this ad.
5.
Yes, this ad is very flexible, because
everyone can watch and enjoy this
ad, even the focus is a women but
actually a man can use the product
also.
6.
This ad use a number “7” be the copy
judicious, 7 means in 7 days the product
can makes rose’s face brighter and in 7
days also, the village that rose and her
family stay will be destroy by the man’s
company.
7.
This ad try to build and image and tell
the audience that “white is
beauty”, bacause in everyone mind
white is good, and everyone know
especially indonesian’s people white is
beauty and many women really want
have a perfect face, and this ad use a
title of this ad with word flawless.