The document provides details about creating content for TikTok, including: - TikTok's largest demographic is ages 18-24, with over half of all users being women - No budget is needed to post content on TikTok, and some top creators have earned millions - Common equipment used by TikTok creators includes ring lights, tripods, and portable chargers - TikTok's goal is to encourage creativity and bring joy to users, and it uses AI to recommend content based on user interactions - Music can be used on TikTok as long as it comes directly from the app - Businesses can benefit from TikTok marketing by raising awareness through strategies like influencer marketing

1. Post 11 – Creative brief for my digital media product
1. Between the ages of 18 and 24, around 43% of TikTok's global audience
is comprised. The age range of TikTok users is 25 to 34 for 32%. Only
3.4% of TikTok's viewership, which has 138 million active users per
month, is beyond the age of 55. Considering that TikTok is a social
media network geared toward a younger generation, my upcoming
product will fit this demographic. Around 57 percent of TikTok users
worldwide as of January 2022 were women. In contrast, men made up
about 43% of all users on the well-known social video site. This would
indicate that the information being produced will primarily be for
women.
2. Do not need a budget to post feed on TikTok
 • Although it fluctuates, the amount of money you can make through
TikTok is limitless. Each year, the site brings in millions of pounds for
some of the most well-known creators in the world. For instance, the US
creator Addison Rae has earned about $5 million from her TikTok
videos, according to the Digital Marketing Institute.
Equipment used for TikTok
 Ring lights, tripods, and portable chargers are just a few of the essential
tools you'll need to improve your TikTok movies. Which type of light do
tiktokers use? Some of the most popular light sources include LED
lights and TikTok ring lights.
 Similar to DSLR and Mirrorless digital cameras, a smartphone camera's
quality is still largely determined by its sensor size and recording
capacity.
 The X-T200 is one of the greatest cameras for TikTok for the price if
you're searching for your first "real" camera for vlogging. It is adaptable,
has an excellent autofocus mechanism, and produces video of nice
quality.
3. "To encourage creativity and offer joy" is TikTok's stated aim. A
continuous feed can give material using a short-video format with a
built-in AI that can learn what users like at scale and hook consumers
with content that can be created based on interactions (things like
challenges, duets, and more). A flurry of amateur and professional films
welcomes you when you open TikTok. The majority of the videos feature
music, humour, or TikTok challenge-related material. The video-sharing
site is used by a lot of people as a means of self-expression and for
sharing their lives in interesting ways.
 Using music in your TikToks is perfectly acceptable and lawful
as long as they are taken directly from the app and not from
another source. This is due to TikTok, as we have stated.

2. TikTok has a Copyright Licence Agreement or IP Licensing
Agreement with labels and artists to use their music on the
platform. They do not allow any content that infringes
copyright. The use of copyrighted content of others without
proper authorization or legally valid reason may lead to a
violation of TikTok's policies.
4.
 The process of using TikTok to advertise a company, good, or
service is known as "TikTok marketing." It may involve a
variety of strategies, including as influencer marketing, TikTok
advertising, and the production of naturally viral content.
Businesses can benefit from TikTok marketing by raising their
brand awareness.
 TikTok's USP is user-generated content. Any ad that appears
to be conventional will inevitably fail. That's why the majority
of digital marketers view hashtag challenges as the way
forward.
5. Tiktok