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Positive wellbeing and self-care for social media professionals - CASE Social Media Conference 2019
- 1. Principal sponsor: Principal sponsor: Positive wellbeing and self-care for social media professionals @alistairbeech #casesmc
- 2. Principal sponsor: About me / Why I’m here - Ten+ years experience in digital communications - Five years in Higher Ed - Advocate for positive wellbeing and self-care
- 4. Principal sponsor: Four key themes Switching off Overcoming imposter syndrome Managing expectations Supporting others
- 6. Principal sponsor: “Depression and its painful symptoms is a sort of unwelcome wisdom.” Dr. Honos-Webb, author of Listening to Depression
- 8. Principal sponsor: “We ALL have mental health. We all sit on the spectrum…” John Flint, Chief Executive, HSBC, speaking at the World Economic Forum in 2019
- 11. Principal sponsor: Wellbeing in the PR and communications industry 53% of employees very or fairly comfortable talking to line managers (+10%) 60% of practitioners have suffered from poor mental health Source: Mental health in PR: study by PRCA and PR Week, 2018 52% said the PR industry is not accepting of people with poor mental health
- 12. Principal sponsor: "On a day-to-day level, mental health just isn’t talked about in the office" Respondent from Mental health in PR: study at PRCA and PR Week, 2018
- 13. Principal sponsor: Today’s session Four key themes Self-reflection Group discussions
- 15. Principal sponsor: Why is wellbeing important for social media professionals? - Gatekeepers of organisation’s (online) reputation - First line of defence against negative feedback - Crucial part of customer acquisition - Daily provider of engagement for fans/followers - Content planner, producer, strategist, analyst
- 16. Principal sponsor: Common hurdles - Hard to separate work and personal life online - Permanently switched on - One person ‘teams’ - Industry/profession still in its infancy - Social media use linked with depression, anxiety, sleep problems
- 18. Principal sponsor: 1. Stand next to the theme you identify with the most 2. In your groups, brainstorm the Hurdles and Hacks 3. Choose the top three and summarise back to room
- 19. Principal sponsor: 1. Switching off Stanislav Kondratiev: Unsplash
- 20. Principal sponsor: 2. Managing expectations
- 21. Principal sponsor: 2. Managing expectations - Trends - Content types - Audience behaviors - What’s really happening Do colleagues understand what you do, your workload and resources? Be honest about what can (realistically) be achieved Be prepared to lead and inform colleagues and managers on:
- 22. Principal sponsor: 3. Imposter syndrome “I still suffer terribly from impostor syndrome. I remember thinking when I joined Glasgow six years ago what an awful mistake they had made... either I’m a very convincing con artist or I actually add value to the organisation. I’m now opting for the latter, and would urge others to do the same.” Rachel Sandison, Vice Principal, External Relations, University of Glasgow, speaking to Times Higher Education
- 23. Principal sponsor: 4. Supporting others
- 24. Principal sponsor: 4. Supporting others Show trust and respect Be patient and listen Ask how you can help Source: Mind – Supporting a colleague with a mental health problem
- 25. Principal sponsor: What’s your wellbeing pledge?
- 26. Principal sponsor: In summary Connect Be active Take notice Source: Mind – Five ways to wellbeing
- 27. Principal sponsor: Thank you – stay healthy and keep in touch @alistairbeech alistair.beech@manchester.ac.uk #casesmc
- 28. Principal sponsor: Resources - Beverly Rose: Social Media Manager Burnout: the hidden reality and how companies can better support their wellbeing - Video: Leanne Ehren: Everything that we go through – looking after the mental health of comms professionals - Paul Sutton: I'm mental, You're mental, We're all mental - Casey Newton: The secret lives of Facebook moderators in America - Mental health in PR: study by PRCA and PR Week, 2018 - Video: Mental health panel: 2019 World Economic Forum - Mind: Five ways to wellbeing - Mind: Supporting a colleague with a mental health problem
- 29. Principal sponsor: Principal sponsor: This presentation is copyright (Alistair Beech), (Senior Social Media Coordinator) (The University of Manchester) © 2019 All rights reserved. Used with permission.
Editor's Notes
- I’ve worked in digital communications for over 10 years, and have spent the last five years working in Higher Education. I work at the University of Manchester and lead their social media strategy, leading a hub of practitioners across campus. I work in a team of two in a central Division, but have worked in other institution’s as a team of one! Back in 2013, when I was working outside of HE, I suffered from depression and had to take some time off. I learned a lot from the experience, including working out what triggered it (it was things happening outside of work, and some elements of work stress). Six years on, and lots of opening up and facing my problems head on, I’m in a much better place.
- I’m a much stronger person for the experience, to the extent that I’m writing articles, appearing on podcasts and talking at conferences about the importance of self-care and positive wellbeing. In 2017, I led a roundtable discussion at the CASE Europe annual conference with other comms professionals on how wellbeing can be managed/protected
- Four KEY themes came out of my 2017 roundtable at CASE Europe.
- Last year Ruby Wax’s keynote addressed her own journey. So it’s fantastic that wellbeing is on the agenda, and I think there are huge opportunities within the CASE community to provide support to each other – whether it’s CASE’s mentor scheme, online communities or at events like this.
- I always think of this quote when I think about depression or mental health. The author argues that we too often try to cut off or numb negative feelings instead of listening carefully to what they are telling us about our lives.
- HSBC are an organization who have made wellbeing a priority in their business. He describes staff who have overcome mental health problems as a real assets to the business. https://www.hsbc.com/our-approach/culture-and-people/diversity-and-inclusion
- Prince William speaking at Davos in 2019. His Heads Together charity has helped lift the stigma surrounding mental health. At the beginning, celebrities weren't interested in speaking about their mental health.
- We are living through what is being described by the media as a mental health crisis within student and staff wellbeing. Half of the students (50.3%) who took part in a survey by the Guardian, reported thoughts of self-harm – almost twice as high as in 2017. Academic staff are working longer hours, or less secure contracts, in demanding environments.
- Setting the scene in wider PR and communications industry – many professionals have suffered from poor mental health but things are improving. 44% of respondents have spoken to their line managers about their mental health.
- Give yourself a pat on the back. You’re all doing an amazing job in your organisations, in the face of uncertainty and increased competition, demanding audiences, working on channels which constantly change and have major public trust issues.
- Why it’s so important the social media managers stay well. It’s hard to do all of these things if you aren’t feeling well.
- Common hurdles that social media managers face.
- https://www.youtube.com/watch?v=8yHqctvMtEM https://www.mind.org.uk/workplace/mental-health-at-work/taking-care-of-yourself/five-ways-to-wellbeing/ https://www.mind.org.uk/media/3836897/search-and-rescue-v4.pdf http://comms2point0.co.uk/comms2point0/2018/10/9/everything-that-we-go-through-looking-after-the-mental-health-of-comms-professionals https://paulsutton.co/2017/02/03/im-mental-youre-mental/