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John Kestner.
   Portfolio.
Vivien photoradio.
Problem
The digital-analog gap
Silvers — people over age 50 — want to feel
connected to family and friends. They enjoy the
tangibility of photos and letters as a way of doing this.
But printing and mailing actual photos doesn’t fit in
the lifestyle of younger people, who are more likely
to email a photo or to send one captured with a
cameraphone via SMS. And silvers don’t always feel
comfortable with the complexity of downloading and
printing photos on a computer.




Solution
They send picture emails.
You get picture postcards.
Vivien bridges the digital-to-analog gap between
generations. It prints pictures with messages on
the back, placing them right into a photo frame. It
requires no computer, receiving emails with pictures,
photostreams and SMS messages through Wi-Fi.
Acrylic, yellow foam, Photoshop.

John Kestner.
Vivien photoradio. (continued)
Paper path
Printing on stiff photo paper requires a fairly straight paper path. To do this within a small form factor, the paper protrudes from the case before being
directed to the output tray. With a compact and central solid ink print engine, the printer can print duplex. Vivien reimagines the motion of printing, making
it an experience reminiscent of a music box.




                                                                                                                                             ‘dog-eared page’
                                                                                                                                             tab to open
                                                                                                                                             paper tray




Study models
From foreground to background:
1. Upright photo-size printer with paper tray in
   back, frame as output tray in front.
2. Explore contoured back, language of a book
   (lip indicates hard cover)
3. Consider components (print drum, paper
   path), generate geometric shapes
4. Work out proportions and basic relationships
   between components
John Kestner.
Foamcore, pink foam, chipboard.
Hybrid guitar/bass.
Problem                                                               Solution
Design an instrument that:                                            A guitar-based instrument that replaces the top two strings with bass
                                                                               strings tuned two octaves lower. The neck is lengthened to add
» expands the tonal range of a guitarist to the bass register
                                                                                     the necessary tension but is tuned like a guitar, allowing a
» is easy for a guitarist to adapt to                                                   guitarist to adapt easily (especially playing classical
» is styled with consideration given to ergonomics, but does                               style). Dual truss rods counteract the varying tensions
 not alienate the typical, very traditional, guitarist with radical                         between the bass and the guitar sides of the neck
 shapes and materials                                                                       which would otherwise warp it. Because of the wide
                                                                                            tonal range, dynamic full-range pickups are used.
» provides a compromise that preserves the characteristics of                              The compact form is contoured to be comfortable
 the guitar and bass guitar, in terms of playability and tone                              against the guitarist’s body and uses less material,
                                                                                          resulting in a lighter instrument with less wood waste.
                                                                                                                       Made by Bancroft Guitars.




John Kestner.
Hammerhead tennis shoe.
» Seamless one-piece upper is more flexible to
 offer a tighter fit, in concert with the slits
» Slits allow air to circulate and cool the foot
» Tread pattern provides grip for the lateral
 movement common in tennis as well as
 forward/backward movement
» Two-tone color scheme looks great with formal
 wear
» Aggressive styling, with slits and tread taking
 cues from a shark’s gills, looks great on the
 tennis court

Steps in the process
(below) Sketching sole ideas; trying out color
schemes on the sketches; making rough foam
models; and after the final model was made,
trying different color schemes again using
Photoshop.
Pencil, marker, Styrofoam, yellow foam, vinyl, Photoshop.




John Kestner.
The Kinesic Interface.
Body language as universal communicator                      Wink Camera
                                                             Take a picture by winking at your
“Can’t experience and emotion be wedded forever?”            subject. Have a stranger take a
- Bill Stumpf, The Ice Palace That Melted Away               picture of you and your spouse by
                                                             telling him to wink at your wife.     Apply contact lenslens interface
                                                                                                    Apply contact interface

Problem                                                      When you use a typical camera,
Often, technology removes us from our experiences,           you’re putting a barrier between
especially in a social setting. And each new device          yourself and your family and
ornaments itself with more marginally useful features that   friends — removing yourself
only obscure the primary functions, sucking joy out of the   from the picture, so to speak.
                                                             But integrate the camera into         Wink, take photo
                                                                                                    Wink, take photo
activity and alienating us from our environment.
                                                             eyeglasses or contact lenses, and
                                                             you remove the divide as well as
Solution                                                     the inconvenience. The popularity
This concept brings back an                                  of cameraphones has shown that
                                                             people value availability — having
element of playfulness by using
                                                             a memory preserved with no effort
known gestures to control our                                is much more valuable than a 5X
                                                                                                   View photos on wristwatch device
                                                                                                     Review photos on wristwatch


gadgets, thereby breaking down                               zoom or 8 megapixels.
the barriers that technology
creates between us and the
human experience. When we use
                                                             Twirl Music Player /
body language to communicate,                                Trigger TV Remote
                                                                                                   Turn on/off(snap & pointsnap)
                                                                                                    Turn on / off (point & finger)
we’re expressing something                                   Adjust the volume by sticking your
beyond what a binary                                         finger in your ear and twisting it,
button or 15 millimeters                                     as an old man might do when
of travel can measure.                                       he can’t hear so well. Pause and
                                                             resume your music by plugging
                                                             and unplugging your ears, or by
In The Ice Palace That                                       tugging on your earlobe. Advance      Pause/play (pull earlobe)
                                                                                                    Pause / play (pull earlobe)


Melted Away, Bill Stumpf begs                                through songs or stations by
for design to reconnect us with each                         twirling your forefingers, much as
                                                             you would if you were impatient
other. In that spirit, let’s strip devices to their
                                                             and telling someone to “get on
primary function and interact with them with the             with it.”
flourish of human body language.
                                                             Fiddling with controls is             Forward/back (twirl finger)
                                                                                                    Forward / back (twirl finger in air)

2006 I.D. Magazine Annual Review.                            distracting while driving or going
                                                             for a run. With a gesture-based
                                                             interface read by a motion-
                                                             sensing ring on your finger, you
John Kestner.
                                                             can keep your eyes on the road
                                                             and your balance on the treadmill.    Volumeup / down (rotate finger)
                                                                                                     Volume up/down (twist
                                                                                                   finger in ear)
Ideation.
                Design ideas for a cell phone, metal pen, blender,
                humidifier, and public seating.
                Pencil, pen, marker.




John Kestner.
Shoppingmaid wearable shopping assistant.
                                                                                                          Research
                                                                                                          The research goal was to identify and explore
                                                                                                          design issues in the grocery store environment,
                                                                                                          and develop product and environment concepts
                                                                                                          to address those issues for Rubbermaid.
                                                                                                          Users, both customer and employee, were
                                                                                                          observed interacting in and with a grocery store
                                                                                                          environment, to identify needs of users in the
                                                                                                          real world. In addition, research was done on the
                                                                                                          existing grocery store market, and on current
                                                                                                          technology and trends in related fields. This was
                                                                                                          done to ground the design concepts in what is
                                                                                                          currently possible, what has already been done,
                                                                                                          and how well it works.

                                                                                                          Users




                                                                                                          The primary user of this study was the shopper.
                                                                                                          To better study and address the needs of
                                                                                                          individual shoppers, the primary users were
The most inefficient process in the grocery store     present relevant information to the shopper, such   divided into three groups. Each of these groups
experience is the checkout. All items must be         as nutrition and “bang for the buck”.               came into the store with different goals and
removed from the cart and scanned before                                                                  exhibiting different behavior patterns in shopping.
                                                      This is the result of a year-long development
being put back. The Shoppingmaid is a barcode
                                                      process (done, before grocery stores began          Of course, employees are also users in this
scanner that allows the shopper to scan in his or
                                                      adopting self-checkout technology), from            environment, but in this research, they were
her own groceries as they are pulled off the shelf.
                                                      ethnographic research in a grocery store            secondary to the shoppers and were observed
In addition, the Shoppingmaid takes advantage         environment and user profiling, to ideation and     only in their interactions with the shoppers.
of barcode information and a wireless network to      technical research and specification.                                                  (continued)

John Kestner.
Shoppingmaid wearable shopping assistant. (continued)
          Topics identified                                                                                                                                                        Insights and conclusions
          Accessibility                                                                                » Will a customer be able to load and unload her                            The shopping cart is not an object
          » Can a user easily reach products that are high                                               cart with heavy items?                                                    – it’s an environment.
            or low on shelves, or into or over floor bins?                                             » Is there enough room for the customer and his
                                                                                                                                                                                   Shopping carts and baskets are not merely
          » Are the checkout scanners flexible enough to                                                 cart to navigate the checkout aisle comfortably?
                                                                                                                                                                                   objects that shoppers store groceries in, but are
            scan heavy and bulky items, and items on the                                               » Are the shopping bags easy to fill and transport                          mobile environments. Grocery shopping revolves
            bottom of shopping carts?                                                                    for both the customer and the store employee?                             around the cart – shoppers store their personal
          » Is it easy for the customer to weigh and label                                                                                                                         items in it, sit their children in it, lean on it to rest,
            bulk foods and produce?                                                                    Signage                                                                     and much more.
                                                                                                       » Is the current signage effective and helpful to
                                                                                                                                                                                   The cart goes everywhere the shopper goes.
          Storage                                                                                        the customer?
                                                                                                                                                                                   It has potential as a shopping aid — with fairly
          » How are personal belongings (purses, children,                                             » Is navigation, especially for the first-time                              common technology, a portable information
           shopping lists) managed while shopping?                                                       customer, effective?                                                      terminal could be added to the grocery cart,
                                                                                                       » Do product price labels provide enough                                    offering store navigation and contextual
                                                                                                         information clearly?                                                      information such as specials, recipes and related
vitiesActivities                                                                                                                                                                   products that the shopper might be interested in.
                                          keep kid
                               seat
                               kid in
                                            busy
                                                                                        ask                                                                                        The idea of the cart being central to the shopping
es
               store
              personal         cart                         the “pro”                  ques-
                                                                                                                                                                                   experience can be taken even further with
                                        get                                            tions       read
 ted           items                                                         read
or
                                        cart      get
                                                 basket
                                                                           shopping        read
                                                                                                    ads
                                                                                                                                                acquire                            self-scanning systems, where customers scan
                                                                              list
p-
 eck-
                    prep                                                                   signs
                                                                                                                                                                                   groceries as they put them in to their carts.
                    shopping
                                                            get                                                                                                          collect


ng
                                                use
                                               hands
                                                           basket    the “run-in”          read
                                                                                           signs
                                                                                                                                                           select
                                                                                                                                                                        produce,
                                                                                                                                                                          bulk     Technology has changed – why
                                                                                                                                                           items
ns                                                                                                                                                                                 hasn’t the checkout?
 opper
 ore          pickup
                                        get                                                                  locate                                           acquire
                                        cart
 ng,
               flyer
                                                                 the “wanderer”
                                                                                                ask
                                                                                               ques-
                                                                                                                                                               items
                                                                                                                                                                                   The checkout process is a tedious task that can

                                                                                                           shopping
                                 seat
 cart                            kid in                                                        tions                                                                               often take as much time as shopping itself. It’s a
 d sit-                           cart      keep kid

 en
                                              busy
                                                                                                                                                                                   bottleneck to the shopping experience, and no
 l                                                                                                                                                                                 one enjoys waiting in line.
 The
ng
ows,                                                                                                                                                                               With existing self-scanning technology, the
                                                                                                                                                                                   customer can check in his or her groceries as
item
ng it.                                                                                                                                                                             they are picked up, saving time and eliminating
                                                         get
 red                                                   receipt                                                                                                                     the need for a checkout station. All that would
                                                                  custom                                                   look for
                                           get
                                        groceries
                                                                        er                                                 coupons

                                                                                                                                       wait
                                                                                                                                                          prep                     be necessary is a cashier station to pay for
e                                                                                                                                                locate
ceeds
                                                                                     pay                                              in line    check-
                                                                                                                                                          checkout                 purchases at the end of the shopping process.
kout                                                                                        transact                      unload                   out

  con-      feedback                                                                                                       items

  xx,                                     hand




                                                                                                                   checkout
, and     John Kestner.                 customer        employee              bag
ed-                                     groceries
                                                                             items
 ing
s).
Shoppingmaid concepts.


                         Produce scale




Handy scanner



                                 Cart assistant




John Kestner.
U-Haul International main site.
As the uhaul.com lead designer, my task was to
guide customers to the information they wanted,
present them with transaction opportunities and
to reinforce U-Haul’s brand on the Web. How was
this done?
» Brand: developed an online message and
 codified it with a style guide for visual language
 and content
» Content: rewrote the copy for the Web
 audience
» Navigation: made decisions based on
 methodical user testing and crunching the
 collected statistics




U-Haul SuperGraphics sites.
To support U-Haul’s SuperGraphics campaign
— a series of truck graphics celebrating unique
features of each state — I conceptualized and
executed a number of fun and educational sites
exploring each subject further, and was art
director for the rest. These are screenshots of
some of the sites I did myself.


John Kestner.
Arc’teryx user research.
Problem
Find new opportunities for Arc’teryx, a outdoor gear company. The
company is in a tight spot between becoming a mainstream outdoor
clothing/fashion company, which it does not want to do, and facing
pressure from smaller, forward-thinking competitors. Our team of four
designers identified a core issue: How does the company maintain its
elite image while growing?

Solution
To understand the company, develop user personas, and come up
with design directions, we used a variety of user observation methods.
» Day-in-the-life disposable camera journals
» Contextual interviews
» Fly-on-the-wall observations
» Climber community questionnaires and follow-up interviews
» Aspiration collages
This produced insights, primarily that while some are closer than
others, what all the profiled Arc’teryx users have in common is whom
they want to be, and be seen as. This led to suggested offerings that
amplify the company’s authentic association with that image, and
thereby retain their core users while including receptive casual users.
» A build-to-order product that develops a personal relationship with
 the customer who recognizes the company’s uncompromising
 quality but doesn’t need all the features.
» Increased in-store visibility in innovative tags to communicate the
 company’s exceptional warrantee and engineering strengths.
» Mobile weather alerts / climbing resource website to build
 community using the company’s insider position.
» Indoor climbing wall challenge for the elite climbers to receive
 recognition while attracting other customers with a spectacle.
The results were extremely well-received by the client.


John Kestner.
Ergonomic screwdriver.
Rapid form study. An
iconic screwdriver whose
Phillips-head shape
indicates its function while
also providing a good
close grip for high-torque
applications, and bigger
channels for improved
overall grip.
Study model; yellow foam.




John Kestner.
John Kestner.
          1511 N. Wood #3F
          Chicago, IL 60622
            (602) 697-3610
          john@coloured.net

Additional material and interactive pieces:
    http://coloured.net/john/portfolio

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portfolio_ref1

  • 1. John Kestner. Portfolio.
  • 2. Vivien photoradio. Problem The digital-analog gap Silvers — people over age 50 — want to feel connected to family and friends. They enjoy the tangibility of photos and letters as a way of doing this. But printing and mailing actual photos doesn’t fit in the lifestyle of younger people, who are more likely to email a photo or to send one captured with a cameraphone via SMS. And silvers don’t always feel comfortable with the complexity of downloading and printing photos on a computer. Solution They send picture emails. You get picture postcards. Vivien bridges the digital-to-analog gap between generations. It prints pictures with messages on the back, placing them right into a photo frame. It requires no computer, receiving emails with pictures, photostreams and SMS messages through Wi-Fi. Acrylic, yellow foam, Photoshop. John Kestner.
  • 3. Vivien photoradio. (continued) Paper path Printing on stiff photo paper requires a fairly straight paper path. To do this within a small form factor, the paper protrudes from the case before being directed to the output tray. With a compact and central solid ink print engine, the printer can print duplex. Vivien reimagines the motion of printing, making it an experience reminiscent of a music box. ‘dog-eared page’ tab to open paper tray Study models From foreground to background: 1. Upright photo-size printer with paper tray in back, frame as output tray in front. 2. Explore contoured back, language of a book (lip indicates hard cover) 3. Consider components (print drum, paper path), generate geometric shapes 4. Work out proportions and basic relationships between components John Kestner. Foamcore, pink foam, chipboard.
  • 4. Hybrid guitar/bass. Problem Solution Design an instrument that: A guitar-based instrument that replaces the top two strings with bass strings tuned two octaves lower. The neck is lengthened to add » expands the tonal range of a guitarist to the bass register the necessary tension but is tuned like a guitar, allowing a » is easy for a guitarist to adapt to guitarist to adapt easily (especially playing classical » is styled with consideration given to ergonomics, but does style). Dual truss rods counteract the varying tensions not alienate the typical, very traditional, guitarist with radical between the bass and the guitar sides of the neck shapes and materials which would otherwise warp it. Because of the wide tonal range, dynamic full-range pickups are used. » provides a compromise that preserves the characteristics of The compact form is contoured to be comfortable the guitar and bass guitar, in terms of playability and tone against the guitarist’s body and uses less material, resulting in a lighter instrument with less wood waste. Made by Bancroft Guitars. John Kestner.
  • 5. Hammerhead tennis shoe. » Seamless one-piece upper is more flexible to offer a tighter fit, in concert with the slits » Slits allow air to circulate and cool the foot » Tread pattern provides grip for the lateral movement common in tennis as well as forward/backward movement » Two-tone color scheme looks great with formal wear » Aggressive styling, with slits and tread taking cues from a shark’s gills, looks great on the tennis court Steps in the process (below) Sketching sole ideas; trying out color schemes on the sketches; making rough foam models; and after the final model was made, trying different color schemes again using Photoshop. Pencil, marker, Styrofoam, yellow foam, vinyl, Photoshop. John Kestner.
  • 6. The Kinesic Interface. Body language as universal communicator Wink Camera Take a picture by winking at your “Can’t experience and emotion be wedded forever?” subject. Have a stranger take a - Bill Stumpf, The Ice Palace That Melted Away picture of you and your spouse by telling him to wink at your wife. Apply contact lenslens interface Apply contact interface Problem When you use a typical camera, Often, technology removes us from our experiences, you’re putting a barrier between especially in a social setting. And each new device yourself and your family and ornaments itself with more marginally useful features that friends — removing yourself only obscure the primary functions, sucking joy out of the from the picture, so to speak. But integrate the camera into Wink, take photo Wink, take photo activity and alienating us from our environment. eyeglasses or contact lenses, and you remove the divide as well as Solution the inconvenience. The popularity This concept brings back an of cameraphones has shown that people value availability — having element of playfulness by using a memory preserved with no effort known gestures to control our is much more valuable than a 5X View photos on wristwatch device Review photos on wristwatch gadgets, thereby breaking down zoom or 8 megapixels. the barriers that technology creates between us and the human experience. When we use Twirl Music Player / body language to communicate, Trigger TV Remote Turn on/off(snap & pointsnap) Turn on / off (point & finger) we’re expressing something Adjust the volume by sticking your beyond what a binary finger in your ear and twisting it, button or 15 millimeters as an old man might do when of travel can measure. he can’t hear so well. Pause and resume your music by plugging and unplugging your ears, or by In The Ice Palace That tugging on your earlobe. Advance Pause/play (pull earlobe) Pause / play (pull earlobe) Melted Away, Bill Stumpf begs through songs or stations by for design to reconnect us with each twirling your forefingers, much as you would if you were impatient other. In that spirit, let’s strip devices to their and telling someone to “get on primary function and interact with them with the with it.” flourish of human body language. Fiddling with controls is Forward/back (twirl finger) Forward / back (twirl finger in air) 2006 I.D. Magazine Annual Review. distracting while driving or going for a run. With a gesture-based interface read by a motion- sensing ring on your finger, you John Kestner. can keep your eyes on the road and your balance on the treadmill. Volumeup / down (rotate finger) Volume up/down (twist finger in ear)
  • 7. Ideation. Design ideas for a cell phone, metal pen, blender, humidifier, and public seating. Pencil, pen, marker. John Kestner.
  • 8. Shoppingmaid wearable shopping assistant. Research The research goal was to identify and explore design issues in the grocery store environment, and develop product and environment concepts to address those issues for Rubbermaid. Users, both customer and employee, were observed interacting in and with a grocery store environment, to identify needs of users in the real world. In addition, research was done on the existing grocery store market, and on current technology and trends in related fields. This was done to ground the design concepts in what is currently possible, what has already been done, and how well it works. Users The primary user of this study was the shopper. To better study and address the needs of individual shoppers, the primary users were The most inefficient process in the grocery store present relevant information to the shopper, such divided into three groups. Each of these groups experience is the checkout. All items must be as nutrition and “bang for the buck”. came into the store with different goals and removed from the cart and scanned before exhibiting different behavior patterns in shopping. This is the result of a year-long development being put back. The Shoppingmaid is a barcode process (done, before grocery stores began Of course, employees are also users in this scanner that allows the shopper to scan in his or adopting self-checkout technology), from environment, but in this research, they were her own groceries as they are pulled off the shelf. ethnographic research in a grocery store secondary to the shoppers and were observed In addition, the Shoppingmaid takes advantage environment and user profiling, to ideation and only in their interactions with the shoppers. of barcode information and a wireless network to technical research and specification. (continued) John Kestner.
  • 9. Shoppingmaid wearable shopping assistant. (continued) Topics identified Insights and conclusions Accessibility » Will a customer be able to load and unload her The shopping cart is not an object » Can a user easily reach products that are high cart with heavy items? – it’s an environment. or low on shelves, or into or over floor bins? » Is there enough room for the customer and his Shopping carts and baskets are not merely » Are the checkout scanners flexible enough to cart to navigate the checkout aisle comfortably? objects that shoppers store groceries in, but are scan heavy and bulky items, and items on the » Are the shopping bags easy to fill and transport mobile environments. Grocery shopping revolves bottom of shopping carts? for both the customer and the store employee? around the cart – shoppers store their personal » Is it easy for the customer to weigh and label items in it, sit their children in it, lean on it to rest, bulk foods and produce? Signage and much more. » Is the current signage effective and helpful to The cart goes everywhere the shopper goes. Storage the customer? It has potential as a shopping aid — with fairly » How are personal belongings (purses, children, » Is navigation, especially for the first-time common technology, a portable information shopping lists) managed while shopping? customer, effective? terminal could be added to the grocery cart, » Do product price labels provide enough offering store navigation and contextual information clearly? information such as specials, recipes and related vitiesActivities products that the shopper might be interested in. keep kid seat kid in busy ask The idea of the cart being central to the shopping es store personal cart the “pro” ques- experience can be taken even further with get tions read ted items read or cart get basket shopping read ads acquire self-scanning systems, where customers scan list p- eck- prep signs groceries as they put them in to their carts. shopping get collect ng use hands basket the “run-in” read signs select produce, bulk Technology has changed – why items ns hasn’t the checkout? opper ore pickup get locate acquire cart ng, flyer the “wanderer” ask ques- items The checkout process is a tedious task that can shopping seat cart kid in tions often take as much time as shopping itself. It’s a d sit- cart keep kid en busy bottleneck to the shopping experience, and no l one enjoys waiting in line. The ng ows, With existing self-scanning technology, the customer can check in his or her groceries as item ng it. they are picked up, saving time and eliminating get red receipt the need for a checkout station. All that would custom look for get groceries er coupons wait prep be necessary is a cashier station to pay for e locate ceeds pay in line check- checkout purchases at the end of the shopping process. kout transact unload out con- feedback items xx, hand checkout , and John Kestner. customer employee bag ed- groceries items ing s).
  • 10. Shoppingmaid concepts. Produce scale Handy scanner Cart assistant John Kestner.
  • 11. U-Haul International main site. As the uhaul.com lead designer, my task was to guide customers to the information they wanted, present them with transaction opportunities and to reinforce U-Haul’s brand on the Web. How was this done? » Brand: developed an online message and codified it with a style guide for visual language and content » Content: rewrote the copy for the Web audience » Navigation: made decisions based on methodical user testing and crunching the collected statistics U-Haul SuperGraphics sites. To support U-Haul’s SuperGraphics campaign — a series of truck graphics celebrating unique features of each state — I conceptualized and executed a number of fun and educational sites exploring each subject further, and was art director for the rest. These are screenshots of some of the sites I did myself. John Kestner.
  • 12. Arc’teryx user research. Problem Find new opportunities for Arc’teryx, a outdoor gear company. The company is in a tight spot between becoming a mainstream outdoor clothing/fashion company, which it does not want to do, and facing pressure from smaller, forward-thinking competitors. Our team of four designers identified a core issue: How does the company maintain its elite image while growing? Solution To understand the company, develop user personas, and come up with design directions, we used a variety of user observation methods. » Day-in-the-life disposable camera journals » Contextual interviews » Fly-on-the-wall observations » Climber community questionnaires and follow-up interviews » Aspiration collages This produced insights, primarily that while some are closer than others, what all the profiled Arc’teryx users have in common is whom they want to be, and be seen as. This led to suggested offerings that amplify the company’s authentic association with that image, and thereby retain their core users while including receptive casual users. » A build-to-order product that develops a personal relationship with the customer who recognizes the company’s uncompromising quality but doesn’t need all the features. » Increased in-store visibility in innovative tags to communicate the company’s exceptional warrantee and engineering strengths. » Mobile weather alerts / climbing resource website to build community using the company’s insider position. » Indoor climbing wall challenge for the elite climbers to receive recognition while attracting other customers with a spectacle. The results were extremely well-received by the client. John Kestner.
  • 13. Ergonomic screwdriver. Rapid form study. An iconic screwdriver whose Phillips-head shape indicates its function while also providing a good close grip for high-torque applications, and bigger channels for improved overall grip. Study model; yellow foam. John Kestner.
  • 14. John Kestner. 1511 N. Wood #3F Chicago, IL 60622 (602) 697-3610 john@coloured.net Additional material and interactive pieces: http://coloured.net/john/portfolio