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The Fisher’s Grill                                                             stéphane angoulvant
                                                                              product design 1 / summer 2009   Smoked                                                                                                                  concept A
                                                                                                                                                                                                                                                                         Pouched                                                                                     concept B
                                                                                                                                                                                                                                                                                                                                                                                                    Skewered                                                                            concept C

                                                                                                               “A compact, waterproof grill for                                                                                                                          “Perfectly moist, highly flavorful                                                                                         “Primitive cooking for the
User & Market                                                                                                  fantastically smoky fish.”                                                                                                                                fish. Anywhere.”                                                                                                            modern man.”
                              Target users are fishermen,                      Patrick Grogan
                              hikers, outdoor enthusiasts                      – 24 year old, fly-fisher.      design criteria:                                                                                                                                          design criteria:                                                                                                           design criteria:
                              and locavores who want to                        – Average age for fly-
                                                                                                                   – Conveniently carried while fishing and wading through the river.                                                                                     – Facilitates the grilling experience to avoid overcooking.                                                               – Applies the most basic cooking method.
                                                                               fishing is around 50,
                              take fresh fish directly from                                                        – Uses a lightweight fuel which packs up cleanly after use.                                                                                            – Allows for intense and varied flavors on the go.                                                                        – Uses modern materials, fuels and aesthetic.
                                                                               but bait fishing attracts
                              the river to their plate.                        younger people.                     – Produces great flavors highlighting the freshness of the fish.                                                                                       – Promotes a healthy lifestyle.                                                                                           – Facilitates flipping over the fish to avoid breakage and stickiness.
                                                                               – Hikes 2-3 miles                   – Creates a simple experience from preparation to serving.
A new market segment needs                                                     through water to find a                                                                                                                                                                    – Creates a new retail experience around grilling.                                                                        – Requires few parts and should be quickly assembled and packed away.
                                                                                                                   – Uses a tried and true cooking method and refine this experience.
to be created for the adventur-                                                good fishing location.                                                                                                                                                                     – Simplifies cleaning after cooking.                                                                                      – Stands stably on uneven terrain.
ous types. Today’s truly portable                                              – Carries everything he
                                                                               needs in his vest. Needs                                                                                                      Interchangeable wood
grills are bulky, poorly designed                                              to be able to cast his                                                                                                        compartment allows for
and cheaply made.                                                              lure while wearing it.                                                                                                        different flavors (cedar, alder,
                                                                                                                                                                                                             oak, etc.)                                                                                                                                   1. Insert ethanol fuel.
                                                                                                                                                                                                                                                                                                                                                          2. Light fuel.
                                                                                                                                                                                                                                                                                                                                                          3. Put grill grate in place.


Challenges & Opportunities
                                                                                                               Two replaceable sliding parts.
                                                                                                                                                                                                                                                                                                                                                          4. Place pouch on the grill.
                                                                                                               Solid ethanol fuel heats the
                                                                                                               soaked wood creating vapor                                                                                                                                          1                         2                           3            4                                                                                                                      The skewered fish can simply be placed
                                                                                                               cooking the fish and imbuing it                                                                                                                                                                                                                                                                                                                               over the hot grill. Ethanol fuel is used as
                                                                                                               with smoky flavor.                                                                                                                                                                                                                                                                                                                                            a heat source.

 Grills are generally cumbersome to carry, es-
                                                         Practical & Clean                                                                                                                                                                                                                                                                                                                                 The fish is gutted and
                                                                                                                                                                                                                                                                                                                                                                                                           scaled and skewer is
 pecially combined with the food and fuel.
                                                         Make a grill which can be packed quick-                                                                                                                                       5   Using the cedar board as                                                                                                                                        inserted.                                                          Moveable feet allow for
                                                                                                                                                                                                                                           a serving/eating surface.
                                                         ly and cleanly with few parts.                                                                                                                                                                                                                                                                                                                                                                                       more stability on uneven
 The natural environment is often littered                                                                                                                                                                                                                                                                                                                                                                                                 Lid with a                         ground. Legs lock into place
                                                                                                                                                                                                                                                                                                                                                                                                                                           transparent                        in different orientations.
 with left-over food, empty cans and ashes.                                                                                                                                                                                                                                                                                Pouch is easily closed                                                                                          panel allows
                                                                                                                                                                                                                                                                                                                           and placed on the grill.                                                                                        the user to
                                                                                                                                                                                                                                                                                                                                                                                                                                           see cooking
                                                                                                               1                           2                          3                                 4
 Cooking fish on a grill is difficult. It must be        Easy & Tasty                                              Preparing the fillets
                                                                                                                   on the cedar board
                                                                                                                                               Sliding in the solid
                                                                                                                                               ethanol fuel
                                                                                                                                                                          Sliding in the cedar
                                                                                                                                                                          board.
                                                                                                                                                                                                            Cooking on the wood
                                                                                                                                                                                                            surface.                                                     Inserting the fish into a                                                                   Resulting dish is steamy,                                             progress.
                                                                                                                                                                                                                                                                         pouch of prepared herbs
 properly scaled and gutted or filleted. It is           Use primitive cooking techniques which                                                                                                                                                                                                                                                                      healthy and done to
                                                                                                                                                                                                                                                                         and flavorings.                                                                             perfection.
 sticky, breaks apart and is often overcooked.           can achieve simple, delicious results.
                                                                                                                                                                                                                                                                                                                                                                                                                        Different positions are
                                                                                                                                                                                                                                                                                                                                                                                                                        available on the grill for
                                                                                                                                                                                                                                                                                                                                                                                                                        different numbers of fish.


                                                                                                                                                                                                                                                                                                                                                                         Opening the pouch
                                                                                                                                                                                                                                                                                                                                                                         after cooking should be
                                                                                                                                           Adjustable vents                                                                                                                                                                                                              quick and easy. Use easy
                                                                                                                                                                                                                                                  The legs fold to
                                                                                                                                           on the sides allow                                                                                                                                                                                                            to grasp tabs to avoid
                                                                                                                                                                                                                                                  lock the grill shut.
                                                                                                                                           for airflow during                                                                                                                                                                                                            burning.
 Fishermen and hikers carry a significant                                                                                                                                                                                                         All the elements
                                                                                                                                           cooking. When shut
                                                                                                                                                                                                                                                  of the grill are
 amount of equipment and sometimes wade                                                                                                    these extinguish the
                                                                                                                                                                                                                                                  waterproof
 through chest-high water.                               Compact                                                                           ethanol fuel.
                                                                                                                                                                                       Flat rectangular form for ease                             allowing them to       Pouches can be sold empty or pre-prepared in a wide
                                                                                                                                                                                       of storage. The wood board                                 be carried through
                                                         Use new fuel sources such as the solid                                                                                        must be soaked in water at                                 the river by
                                                                                                                                                                                                                                                                         variety of flavors. May also include vegetables which are                                                                                                                                                           The flat skewer allows a
                                                                                                                                                                                                                                                                         steamed with the fish.
 Fly-fishermen need the mobility to cast their           ethanol FlameDisk which is lightweight,                                                                                       least one hour using the lid as                            fishermen                                                                                                                                                                                                                                  better hold on the fish
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             than a round skewer.
 lures while wearing all their equipment.                waterproof and eco-friendly.                                                                                                  a recipient.

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  • 1. The Fisher’s Grill stéphane angoulvant product design 1 / summer 2009 Smoked concept A Pouched concept B Skewered concept C “A compact, waterproof grill for “Perfectly moist, highly flavorful “Primitive cooking for the User & Market fantastically smoky fish.” fish. Anywhere.” modern man.” Target users are fishermen, Patrick Grogan hikers, outdoor enthusiasts – 24 year old, fly-fisher. design criteria: design criteria: design criteria: and locavores who want to – Average age for fly- – Conveniently carried while fishing and wading through the river. – Facilitates the grilling experience to avoid overcooking. – Applies the most basic cooking method. fishing is around 50, take fresh fish directly from – Uses a lightweight fuel which packs up cleanly after use. – Allows for intense and varied flavors on the go. – Uses modern materials, fuels and aesthetic. but bait fishing attracts the river to their plate. younger people. – Produces great flavors highlighting the freshness of the fish. – Promotes a healthy lifestyle. – Facilitates flipping over the fish to avoid breakage and stickiness. – Hikes 2-3 miles – Creates a simple experience from preparation to serving. A new market segment needs through water to find a – Creates a new retail experience around grilling. – Requires few parts and should be quickly assembled and packed away. – Uses a tried and true cooking method and refine this experience. to be created for the adventur- good fishing location. – Simplifies cleaning after cooking. – Stands stably on uneven terrain. ous types. Today’s truly portable – Carries everything he needs in his vest. Needs Interchangeable wood grills are bulky, poorly designed to be able to cast his compartment allows for and cheaply made. lure while wearing it. different flavors (cedar, alder, oak, etc.) 1. Insert ethanol fuel. 2. Light fuel. 3. Put grill grate in place. Challenges & Opportunities Two replaceable sliding parts. 4. Place pouch on the grill. Solid ethanol fuel heats the soaked wood creating vapor 1 2 3 4 The skewered fish can simply be placed cooking the fish and imbuing it over the hot grill. Ethanol fuel is used as with smoky flavor. a heat source. Grills are generally cumbersome to carry, es- Practical & Clean The fish is gutted and scaled and skewer is pecially combined with the food and fuel. Make a grill which can be packed quick- 5 Using the cedar board as inserted. Moveable feet allow for a serving/eating surface. ly and cleanly with few parts. more stability on uneven The natural environment is often littered Lid with a ground. Legs lock into place transparent in different orientations. with left-over food, empty cans and ashes. Pouch is easily closed panel allows and placed on the grill. the user to see cooking 1 2 3 4 Cooking fish on a grill is difficult. It must be Easy & Tasty Preparing the fillets on the cedar board Sliding in the solid ethanol fuel Sliding in the cedar board. Cooking on the wood surface. Inserting the fish into a Resulting dish is steamy, progress. pouch of prepared herbs properly scaled and gutted or filleted. It is Use primitive cooking techniques which healthy and done to and flavorings. perfection. sticky, breaks apart and is often overcooked. can achieve simple, delicious results. Different positions are available on the grill for different numbers of fish. Opening the pouch after cooking should be Adjustable vents quick and easy. Use easy The legs fold to on the sides allow to grasp tabs to avoid lock the grill shut. for airflow during burning. Fishermen and hikers carry a significant All the elements cooking. When shut of the grill are amount of equipment and sometimes wade these extinguish the waterproof through chest-high water. Compact ethanol fuel. Flat rectangular form for ease allowing them to Pouches can be sold empty or pre-prepared in a wide of storage. The wood board be carried through Use new fuel sources such as the solid must be soaked in water at the river by variety of flavors. May also include vegetables which are The flat skewer allows a steamed with the fish. Fly-fishermen need the mobility to cast their ethanol FlameDisk which is lightweight, least one hour using the lid as fishermen better hold on the fish than a round skewer. lures while wearing all their equipment. waterproof and eco-friendly. a recipient.