Nelson Yan's portfolio summarizes his experience in digital marketing and content management. He has extensive experience with email marketing including daily and weekly newsletters sent to large databases. He also has experience managing banners, portals, mobile apps, forums, social media, video production, event management, publishing, and Taobao stores. His clients include HSBC, HP, Microsoft, and various Chinese companies.

1. Nelson Yan’s Portfolio
2013

2. Email Marketing
• 3 e-newsletter daily, 3 more weekly basis
• EDMs for internal teams and clients, such
as HSBC, HP, Microsoft, etc
• Email database > 200,000
• Epsilon, Radica system
• Online Survey / Album

3. Banner Administration
• Banners admin (Chinabig.com,
SonyBMG, financeasia.com,
asianinvestor.net, media.com.hk,
mutemedia.com.hk, etc)
• DoubleClick
• Direct contact with customers

4. Portals & CMS
• Manage yellowpages directories, corporate
portals & music portals
• Content Management / Site census reporting
• Editor in Chief

5. Product review site/Baby engadget

6. Mobile Apps
• Project Management – Iphone/ipad & Andriod
apps/games (Budgeting, user requirement, cost
control & vendor management)

7. Forum & Social Media Pitching
• Forum Pitching
• Social Media Pitching (including
Facebook, Weibo, Twitter, Linkledin, etc)
• Social Media lucky draw / contest

8. Viral Marketing
• Utilize video channel such as Youtube
and Tudou to boardcast our own video &
let’s people forward our messages
• From story board till post production
• Clients:
Talkbox
Udomain

9. TVC Production
• Crocodile – broadcast in whole mainland
China via CCTV channels and others

10. Other Video Production
• Music Video
• Interviews & Jingles
• From initial phase to Post-production

11. WeiBo film ( 微電影 )

12. Event Management
• The Face Shop – open ceremony in MK & TST
• Organize singing contests in several cities in China
• Talkbox Exhibition in HK Convention &
Exhibition Centre
• Fund-raising program – Bungy Jump
on MacauTower

13. Event Management
• Big John & Georgia Love & GL Heart fashion show and Weibo
Film/MV press conference
• Pre-conference & Post-conference Digital Marketing & Social
Media marketing campaign
Video news clip from on.cc

14. Publishing
• Magazine Production –
- Mute – a Music & Life style
magazine
- 科科雜誌 – a Science &
SF magazine
• Books Publishing – issue
more than 100 books before

15. Taobao 專業試