This is my portfolio

1. Portfolio of
Kate Huebler

2. Table of Contents
Contents
About Me .............................................................3
Related Work .......................................................4
Experience ............................................................4
The Numbers .........................................................5
Answering Questions ...........................................6
Creating Conversation ........................................7
Compliments to SBCC ....................................8
Encouraging Prospective Students ....................9
Internal Marketing ..............................................10
Advertising Events ..............................................11
Blogging ..............................................................12
Video ...................................................................13
Photography .......................................................14
Featured Online .................................................17
Featured In Print .................................................18
Classwork: ...........................................................19
Graphic Design ..................................................19
Personal Photography .......................................21

3. About Me
Thank you for taking the time to view my portfolio. All
work within the portfolio was created by me.
I currently work as the marketing assistant for Santa
Barbara City College. I graduated Cum Laude from San
Diego State University in 2009 with a B.A. in Political
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Science, and minor in Spanish. I am pursuing a career in
online marketing. I have experience in film production
and editing, writing and communication, photography,
social media and graphic design.

4. Related Work
Experience
My experience as Marketing Assistant for Santa Barbara City College is a
combination of managing the communication stream of SBCC via Facebook and
Twitter, and producing media including photos and videos.
• On a daily basis, I create content for Facebook, Twitter, and blogging for the
SBCC Experience
• I have created over 75 videos for Youtube, managing the entire process,
including the script, filming, directing, editing and closed captioning.
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5. The Numbers
Facebook
Trends
7000
6000
Life)me
Total
Likes,
5862
5000
4000
Monthly
Ac)ve
Users,
4065
USERS
3000
Weekly
Ac)ve
Users,
2373
2000
1000
0
8/23/10
9/23/10
10/23/10
11/23/10
12/23/10
1/23/11
2/23/11
3/23/11
4/23/11
• This page depicts the results of our Social
Media prescence.
• There is no paid advertising on attracting
users to our social media sites.
• The above graph displays trends in Facebook
activity, with the blue part illuminating when
I was on vacation.
• Below, you can see our Twitter Grader report
is at 94, and our twitter users have risen from
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around 320 to 562.
Twitter Grader’s Report

6. Answering Questions
I answer questions on Facebook by researching the question and contacting
the appropriate department to find the officially correct answer.
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7. Creating Conversation
When I post items to Facebook, whether they are original posts or response to pre-
vious posts, my goal is to create a conversation, or buzz. The more people interact,
the more momentum the topic gains, and each person who is a friend of someone
involved is now aware of that in their home feed.
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8. Compliments to
SBCC
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9. Encouraging
Prospective Students
One of the main purposes
of the SBCC Facebook
page is to encourage new
students to consider our
school and feel encouraged
about enrolling.
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10. Internal Marketing
In addition to promoting prospective students to attend our school, I also encourage current students to
take advantage of all of the events going on, because it makes our school a better place.
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11. Advertising Events
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12. Blogging
The SBCC Experience was designed to show prospective students what the life
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of a student is & share important parts of SBCC. Topics cover how my classes are
going, what I’m working on at my internship, giving advice such as how to stay
calm during finals etc.

13. Video
• On my first day I had never made a
movie or edited one, and by my last
I have created more than 80 vidoes
for our YouTube channel. I execute
the whole process, including find-
ing and working with the people
I interview, helping them along
while filming them, and then edit-
ing and adding closed captioning.
• Themes include the campus, stu-
dents, strategies for success, acac-
demic departments, & on campus
events.
• I approach students from “Meet the
Students” & other vidoes by sell-
ing them on the idea to participate
without a tangible incentive
• I constantly get positive feedback,
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These videos can be found online at www.youtube.com/santabarbaracc.

14. Photography
Photos that I post to Facebook
are designed to create
conversation and be shared.
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15. Home

16. Home

17. Featured Online
Photography
Vid
eo
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18. Featured In Print
This catalog featured a photo of mine that was chosen my supervisor, our graphic
designer, and was distributed throughout the university.
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19. Classwork:
Graphic Design
This ad campaign was created for Zero skateboarding, to promote towards a female audience. The campaign
features a banner ad for the web, a direct mailer brochure, a magazine ad and tranist ad.
Girls will
be girls...
Girls will be girls...
Click the grind to
open your mind.
Zero’s newest line
is ready to take
you into the air
Zero gravity
With boards made of lightweight wood coated
in Dura-Slick for better sliding, so you don’t have
to worry about getting stuck on the ground.
Zero conformity
Zero boards are made to last through any
ZERO ACID TEST II DECK
ITEM #: 11010214-ASST
USD$ 49.95
condition, whether it’s mastering the impossible,
nailing a japan air, or just grinding some rails,
these boards are made to last.
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ZERO BROCKMAN FERNANDO
ELVIRA SERIES DECK
Mission Statement ITEM #: 11010170-PINK
USD$ 49.95
Our goal is to efficiently create, market
and distribute quality skateboard
products while Zero restrictions
With Elissa Steamer on Zero’s team, one of the
supporting skateboarding on every
level. top names in skating today and 1st place in the X ZERO COLE STENCIL SKULL DECK
Games, World Cup of Skateboarding the Gravity ITEM #: 11010205-ASST
Games and more, it is just the beginning of USD$ 49.95
women’s skating to soar off the ground.

20. Girls will be girls...
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21. Personal Photography
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22. Home

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