Sahar Rahmani is seeking a position in business/marketing strategy development where she can utilize her analytical and research skills. She has experience developing business plans, marketing strategies, branding campaigns, and trend analysis projects. She is proficient in Microsoft Office applications and has strong communication skills.

1. SAHAR RAHMANI

3. MARKETING
OBJECTIVES
• To gain esperience in business/marketing strategy development.
• To analyze and improve marketing, sales, and operational performance.
• To develop products, markets, and relationship
• Recognized analytical and research skills.
• Proficient in Microsoft Excel, Word, and Powerpoint.
• Strong oral and writen communication ability.
• Award-winning presentation skills.
• Team player with leadership and entrepreneurial capabilities.
• Detail oriented without losing the big picture.
• Critical thinking and data analysis.
SKILLS

4. Business Plan
As part of Entrepreneurship course, I developed a business plan for a luxury
karaoke lounge. This business is aimed at both consumer and business in the
area and therefore contains extensive marketing research and competitive
analysis.

6. Internatinal Buying
As part of Entrepreneurship course, I developed a business plan for a luxury
karaoke lounge. This business is aimed at both consumer and business in the
area and therefore contains extensive marketing research and competitive
analysis.

8. Buying
A 6-month buying plan with a fixed budget for over-the-shoulder Kate Spade bags was developed. The styles and colors were chosen
after close study of brand’s customer, their habits, likes, and dislikes.

10. Branding
A campaign was developed to introduce a new product line for an existing brand. The aim was to develop this new line based on the
target customer and the brand image. Versace Beauty line of makeups is designed with this in mind. The products were selected
based on target customers’ needs and wants and the colors include both basics and recent color trends.

12. Trends
In this series of projects, I researched macro and micro trends
by identifying current cultural, political, economical, environemtal,
and social trends that shape our world and influence design. In
addition, I identified consumer product and services that are born
from these trends

14. Fashion Direction
By researching news articles, movies, art and museum exhibitions, I created a fashion concept for a designer or retailer for the assigned
season. “The Force” concept, inspired by Star Wars, will influence the fashion trend in 2016. I supported my idea with additional
informations, such as books, and runway looks from current (2014) and past runways. I also put together a concept/mood board, including

15. recent runway inspirations, colors, fabrics, and swatches, styling, details, and accessories that were inspired by the direction. These two
board are currently on display on the school’s “Outstanding Projects” wall.

16. Runway Analysis
After Analyzing more than 180 runways for Pre-Fall 2014,
I presented an overview of trends in five categories of:
• Inspiration
• Colors
• Fabrics / materials
• Prints / patterns
• Styling / detailing
• Trims / embelishments
and in key items, such as:
• Coats
• Jackets,
• Blazers
• Dresses
• Suits
• Blouse / tops
• Pants,
• Skirts, and
• Knitwears

20. Style Evolution
After extensive research of the current runway (Fall 2014),
I developed a scrapbook style report on Microsoft Word
that explained and illustrated how designers have played
with old silhouettes and styles and given them a fresh and
modern look

21. In a similar project, I looked at following fashion history era (Egyptian, Greek,
Byzantine, and Renaissance) and their current influence on men’s and women’s
fashion

22. Store Merchandising
This group of project were aimed to merchandise a design and merchandise a
store. Style book showcases the new merchandise collections, Store manual
provides a in-store and window display visual merchandising guidelines in
addition to store’s mood, planning, decoration, and promotions.

24. PR
This project involved development of a complete press kit, including: bio, media release, press release, event invitation,
lookbook, and press clippings for a Swedish designer, Gudrun Sjödén. I tried to carry the brand sustainable image
throughout the development and printing process, using unbleached recycled paper and brown bags.

25. Event Planning
I planned a celebratory fashion show for Gudrun Sjödén‘s 40 year anniversary with a orchard theme. The event was called “Wares that Care”
wtih tagline of “Colorful World of Responsible Design”. It is held in Great Hall of Hart House in early September at 5pm. It showcases the brands
new A/W collection and its limited edition Anniversary collection. The shows is completed with reception, appetizer, food, and live music.

27. Bio
S
ahar is a passionate, resilient, and detail oriented individual. Born in Iran,
she pursued a career in engineering, and received her M. Sc. in Chemical
Engineering in 2012 from University of Waterloo, one of Canada’s top
Engineering schools.
Craving creativity and originality in her daily life she decided to study Fashion
Marketing at Toronto Film School, formerly known as Academy of Design. With
enthusiasm, determination, and hard work she graduated in 2015 with honors.
Sahar has a keen eye for detail which along with her analytical abilities has
resulted in creative ideas for business, branding, and marketing grow strategically
in effective and efficient manner. She loves nature and that is where many of her
ideas stem from.
Sahar believes that everyone experiences difficulties in their life and loves to
volunteer her time and skills assisting them overcome it.
SAHAR RAHMANI
(647) 995 - 6384
saharahmani@gmail.com