Portfolio final

X
K Y L I E R U S S E L L
g r a p h i c d e s i g n p o r t f o l i o

P O R T F O L I O
C O N T E N T S
03 social issue a2 poster and tshirt design
04 footwear brand and packaging design
05 eat local information graphics
06 restaurant identity and branding
07 music festival poster and promotion
08 brett whitley or margaret olley gallery signage
09 crowd 2 of 4 combo
10 business card and resume

P O R T F O L I O
A2 POSTER AND T SHIRT DESIGN
If you text and drive, then you are 23 more times likely to have
an accident. Mobile phones have become an integral part of
life for many Australians and despite the fact that it is illegal for
any drivers to hold a mobile phone to make or receive acall or
even send a text message while driving, unfortunately many
drivers still do.
For my first project I have chosen to address the issue of
texting and driving, as this is a problem that is becoming more
prolific especially amongst younger inexperienced drivers.
A good looking t-shirt with easy to read graphics cam make a
lasting impression and help provide an important message to
those who read it. A t-shirt can serve as a walking billboard,
helping to reinforce information becoming a powerful and
affordable marketing opportunity. A t-shirt instantly builds
a brand army. Anyone can be creative with their clothing but it
is more important to create conversation.
RIP
You Won't Survive the Ride
If You Text And Drive
For more infomation on driving safety please visit www.drivingsafety.gov.au
An Australian Government Initiative
Finished poster size: A2 420 x 594 mm
Shown here at 25%
Printed on 200gsm photographic satin paper
S O C I A L I S S U E
Colours:
Pantone + Solid
Uncoated
Rhodamine Red C
Pantone + Solid
Uncoated
Black C

P O R T F O L I O
Example of A2 poster
printed on 200gsm photographic satin paper
and using a mounted board as a low cost option
for professional promotion

RIP
You Won't Survive the Ride If You Text and Drive
T shirt Design
Unisex design, made from 100% preshrunk cotton with
double needle stitching. Seemless rib at neck; taped
shoulder to shoulder.
Available in various sizes and colours.
Pictured here in white
P O R T F O L I O
A2 POSTER AND T SHIRT DESIGN

F O O T W E A R P A C K A G I N G

Packaging is something we're bombarded with on a daily
basis. Creating an eye-catching packaging design that can be
sustained and reproduced for years has become a real
challenge, especially with trends now demanding biodegrad-
able or renewable packaging. More than ever, packaging
design matters.
For this brief, I created the outdoor footwear company
AVALANCHE.
AVALANCHE logo design c Kylie Russell
P O R T F O L I O
F O O T W E A R
AVALANCHE
F O O T W E A R
Pantone Neutral Black U
Pantone 7404 U
BRAND AND PACKAGING DESIGN

Example of logo used on other
products

Example of logo in another colour

Shoe Box Dielines
Shoe box is constructed with an interior lock
within the lid.
Dielines Cut
Fold Lines
Printed Area
AVALANCHE
FOOTWEAR
AVALANCHE
AVALANCHE

INFORMATION GRAPHICS
Info graphics are a way to present complicated or complex
ideas in ways that are visually interesting and easy to under-
stand. They use graphics that can essentially draw in the
viewer and keep them entertained, like telling a story with
data that has been compiled into a poster like presentation.
Eating Fresh logo c Kylie Russell
P O R T F O L I O
E A T L O C A L
EatingFresh
Pantone 7554 C
Pantone 389 U
Pantone 7489 C

Why Farmers Markets?
shopping locally
In January and February of 2014
Colmar Brunton Omnibus surveyed
over 1000 people nationwide. Out of
that 1000 people, 14% said that they
shopped for vegetables at a local
farmers market.
The majority of those that shop at
Famers Markets are female.
9% cited that they shop regularly
at market stalls, including communi-
ty or municipal markets.
Market numbers have more than
doubled between 2004 and 2011.
64 per cent of all markets surveyed
reported increased shopper
numbers
4%
14%
60% 40%
50%
4% of the respondents cited they
bought direct from growers straight
from the farm gate or roadside stalls.
There are now over 150 Farmers
Markets trading in each capital
city of Australia.
9%
The most common type of market
where people shopped was a
Farmers Market.
97% of market managers reported
long-term sustainability of their
markets
150
2004 2011
43% of markets trade weekly,
13% fortnightly and 44% monthly.
Farmers markets (along with
other alternative fresh food
markets) are estimated to
represent 7% of all fresh food
sales
7%
Consumers are now starting to
rethink and change their eating
habits.
AFarmers'Marketisapredominantlyfreshfoodmarketthatoperatesregularlywithinacommunity,atafocalpubliclocationthatprovidesasuitable
environmentforfarmersandfoodproducerstosellfarm-originandassociatedvalue-addedspecialtyfoodsandplantproductsdirectlytocustomers.The
DevonportAgricultural&PastoralSocietyhascontractedgraphicdesignerKylieRusselltocreateamarketingcampaigntohelpinformtheDevonport
communityofthebenefitsofbuyingandeatinglocalproduce.
Farmers'Marketsareanintegralpartofthehostcommunityandaimtoprovidevariouseconomic,socialandhealthbenefits.Farmers’marketsprovide
manyuniquebenefitsthatgivethemastrongcompetitiveadvantageanddistinctidentityoverothermainstreamfoodretailers. Asfoodglobalisation
expandsandthequalityoffoodreduces,farmers’marketsofferlocalcommunities,consumersandfarmerssignificanteconomic,environmental,health,and
socialbenefits.
For this marketing campaign, I will produce an A3 poster and double page advertorial that will be both a clear and concise way to further consumers
knowledgeaboutbuyinglocallyfromFarmersMarkets.
TheA3posterwillalsoactasagraphicschart,whichwilldisplayinformationonthebenefitsofshoppinglocally.Thegraphicsposterwillalsoactasaway
ofdirectingviewerstotheFarmersMarketwebsite,whereoncetherecanaccessfurtherinformationabouttheopeningtimesanddatesforthemarket.The
postergraphiccanalsobeusedasawaytopromoteothertypesofdesignmedia,forexampleitcanbeusedinbrochuresandonpamphletsanddistributed
aroundmanypublicvenuessuchascommunitygroupsandschools.

Photos sourced from websites:
Pixabay and Picjumbo

Eating LocalAustralian Farmers Market Association
www.farmersmarket.com.au
one to fresh, seasonal and organic produce, farmers'
markets are now soaring in popularity in Australia. Not only
do farmers' markets place an emphasis on quality and
freshness, but they also offer a more friendly and sustainable
alternative for shoppers.
Today, farmers' markets are a staple event of any foodie's
weekend, with a large range of markets found in every state,
where you can buy directly from local growers. However, it
wasn't always this easy to access fresh produce direct from
the farm; a decade ago, there were only 70 farmers' markets
to be found Australia-wide, but now there are over 40
markets recognised by the Australian Farmers' Markets
Association in New South Wales alone.
Many consumers are also turning to farmers' markets to find
a greater range of fresh food including organic, free-range
and heirloom produce.
The first national survey of farmers' market managers was
undertaken by the Department of Agriculture, Fisheries and
Forestry in 2011, finding that almost 70 per cent of markets
reported increased stall holder numbers, and 64 per cent
reported an increased number of shoppers. Most notably, 97
per cent of surveyed market managers believed that their
farmers' market was sustainable in the long-term.
Farmers' markets offer producers the chance to benefit from
higher profits by removing the Middleman and selling food
directly to consumers. Not only do customers enjoy fresh,
quality and well-priced produce at farmers' markets, but
shopping at a farmers' market is a social event with increased
opportunity for interaction with stall holders and other
shoppers. Farmers' markets are a great place to taste new
products, ask questions about produce and gain knowledge
about how the food was grown and where it comes from.
FruitfulPursuits
As more people become aware of the societal and
environmental benefits of buying food closer to its source,
farmers' markets are also providing an important link
between rural and urban communities and promoting
sustainable food choices. Many consumers are turning to
farmers' markets to find a greater range of fresh food
including organic, free-range and heirloom produce.
The rising interest in organic food and its health,
ethical and environmental benefits has also added to
the popularity of farmers' markets. Organic farming
avoids pesticides and synthetic fertilizers, and
promotes the humane treatment of farm animals as
well as the use of ecologically sustainable farming
methods.
Over the past five years, organic farming has been one
of the best performing industries in the economy, with
an impressive annual Growth rate of just over 12 per
cent. Some of the best performers of the organic
farming industry have been beef, fruit, vegetables and
poultry, which are all organic fresh produce, available
at most farmers' markets.
With a focus on quality and freshness as well as
supporting local farmers and caring for the
environment, it's easy to see why farmers' markets
have become so popular. To find out where your
nearest farmers' market is held, visit the website of the
Australian Farmers' Markets Association.
Source:
http://www.allianz.com.au/life-insurance/rising-popu-
larity-of-farmers-markets
The rising popularity of farmers' markets across Australia
Organic is kingHHHH
The appeal of farmers' markets
FRESH VEGETABLES QUALITY MEAT FRESH FRUIT
EatingFresh

www.farmersmarkets.com.au
TASMANIAN FARMERS MARKET
HOME FIND A MARKET ABOUT US
FRESH FROM OUR
ORGANIC GARDEN
Join the real food revolution…and
taste the difference!
VISIT US
Welcome to the homepage of Tasmania’s Farmers’Markets…
The source of seasonal fresh food fresh from the paddock to your plate. Discover all you need to know about
farmers’markets across Tasmania, your nearest farmers’market - where to shop for the freshest produce – and
where to sell it.
You can also access information on how to start a farmers’market and connect with others passionate about
fresh, local and sustainable food systems.
Find out how to tap into community food events and networks anddiscover helpful resources pertaining to
alternative food supply chain opportunities.
ABOUT OUR ORGANIC MARKET
C 2015 by Tasmanian Farmers Markets
A minimalist navigation based homepage for Farmers Market
website. A modern understated approach with clean graph-
ics which helps the useer to navigate through the pages
without clutter and animations that appear to ‘shout’ out
from the screen and demand attention.

R E S T A U R A N T B R A N D I N G

IDENTITY AND BRANDING
A branding or visual identity is a valuable asset for any compa-
ny or brand. Corporate branding is what sets a business apart
from its competitors. A brand identity is the face a business, it
represents a company’s values, services, ideas and personality.
P O R T F O L I O
R E S T A U R A N T
THE
BEEHIVEC A F E A N D C O F F E E H O U S E
Pantone Neutral Black U
Pantone 103 C
Logo design c Kylie Russell

THE
BREAKFAST
Eggs Benedict - Free Range Eggs and Bacon Served on Sourdough 15.90
Eggs Florentine - Free Range Eggs and Spinach on Sourdough 12.00
Local Breakfast - Fresh Tomatoes, Mushrooms, Eggs and Bacon Done to Taste 17.60
Toast - With a Choice of Spreads, Thickly Cut Raisin Toast 10.50
Toasted Sandwiches - Served with your choice of Fillings 8.60
Croissants - With a choice of Homemade Butter, Cream and Jam 12.00
Hot Cooked Oats - With Fresh Berries or Banana and Yogurt 8.60
LUNCH
Seasonal Soup - Served with Crusty Bread 8.00
Assorted Quiches - Served with Fresh Salad 12.00
Lasagna - With a choice of Fresh Salad or Chips 15.90
Wraps - With assorted Meat and Fresh Salad Fillings 8.60
Fish and Chips - Catch of the day served with your choice of Fresh Salad or Chips 12.00
Chicken Toasties 8.60
Roast of the Day - Served with Fresh Seasonal Vegetables 15.90
SIDES
Salad 5.90
Cup of Gravy 2.50
Bowl of Chips 3.50
Bacon (3) 2.25
Bruschetta 5.90
Garlic Bread 3.90
MENU

THE
COFFEE
Cappuccino 4.90
Caffe Latte 4.90
Caffe Mocha 4.90
Macchiato 4.90
Flat White 4.90
Espresso 4.90
*All available with regular, skim or soy milk . Extra shots of flavoring 2.00
TEA & CHOCOLATE
Chai Tea 4.90
Herbal Tea 4.90
Earl Grey 4.90
White Hot Chocolate 4.90
Chocolate Latte 4.90
Classic Hot Chocolate 4.90
Iced Chocolate 4.90
SWEETS
Freshly Baked Scones - Served with Jam and Cream 8.60
Lemon Meringue Pie 8.60
Apple Pie Al A Mode 8.60
Fresh Fruit Salad and Ice Cream - Served with your Choice of Seasonal Fruit 8.60
Pancakes - Served with your choice of Syrup 8.60
Cheesecake - Freshly made Cheesecake of the Day 8.60
MENU

THE
THE
Beehive Cafe Coffee Cup Logos
Logo 1
Logo 2
c Kylie Russell

P O R T F O L I O
POSTER AND PROMOTION
Posters are a logical and cost-effective way of communicating
to a particular target market.When a poster is placed correctly,
eye-catching designs can lure nearby people to a specific
event or alert them of an upcoming product. Posters have the
ability to remain in a viewers' mind and are a great way to
increase brand awareness. A poster can be put just about
anywhere and seen by almost anyone and can be strategically
located to target a particular market sector.
M U S I C F E S T I V A L
Nate Ruess.
Pantone 10266
Pantone 9384 C

Nate Ruess.
NEW ALBUM GRAND ROMANTIC OUT NOW
NATERUESS.COM
GRAND ROMANTIC TOUR
APPEARING NOVEMBER 5
aT THE
DERWENT
ENTERTAINMENT CENTRE
BUM GRAND ROMANTIC O
NATERUESS.COM

BRIGHTSIDE
Why'd you take the long way home?
I watched you walk slow past my window
Is that what you did it for?
You know I'm bound to make you cry
From up here I can see the Carlyle
I can see the Louvre shining in your eyes
Just wanted something you'd remember me by
But now I wish that I was on the bright side
These friends of mine could spend the whole night dreaming
Just you and I, we'll lead a new life singing
La la la
You know, I think it says a lot
That I could wake myself up from this dream
Grab the things that are most dear to me
I had to get the fuck out of the bed
Cause there's just something about you my love
Something in the way you comb your hair
And fall apart at the seams
When you were young I used to throw you down
You'd show me how it feels to feel
Oh God, I wish that I was on the bright side
These friends of mine could spend the whole
night dreaming
moonlight
Just you and me, babe, we'll spend our whole
lives singing
La la la
La la la
La la la
La la la
And look at you
And look at you
And look at you
And look at you
YOU LIGHT MY FIRE
But that would only make this harder
She can't stand to sleep alone
Oh no and I hate losing so
Well the cold outside knows we can't be alone
So I throw my arms right beside hers
Then I close my eyes lean in for something more
As your heartbeat keeps me warm
We take Fourth Street cross corners to the bar
Where I slurred convinced we could make it brighter
I know we're not as young as we'd like to be
But I like to think you're bound to get the best of me
C'mon babe your love gets me high
I know one day I'll fall for an oath
But I burned down every door I'd ever shut
But that would only make this harder
I know one day I'll fall for an oath
I just spend all of my life on the run looking over my shoulder
Now I burn down every door I ever shut
MOMENT
Well, you were burning up the sky
Looking for a light when you saved me
I was convinced no one would take me
You turned and took me by the hand
But now that look in your eyes
All of your sighs are saying "Go, please"
"Leave me alone and leave you lonely"
It looks as though we've reached the end
I just need a moment
I just need a moment to cry
And when I think about the ways
That you never waste your breath to say you love me
How you always held your lost loves above me
As you kept your other hand on the door
Yet I'll admit I might miss
Every scar and every wish that we'd make
But our wishes were nothing but ways
To act as if we could use the change
Well, maybe one of these days
We'll cross each other on a train to our new lives
And how we're glad we made it out alive
But for now I'll sit and drink
As I think about the night that your father died
And I said I'd never leave your side
We once swore we could defeat this
To get all my things and let go
I just need a moment to say goodbye
Well, Lord give me a reason
C'mon, show me you love me
I don't want to let it go
And Lord, give me a moment
Any of it, show me
I don't want to feel it
I don't wanna watch it go by
I just need a moment
I need a moment
I just need a moment to cry
AHHA
Headed for the door
Went straight to Philidelphia
Oh no, what have I begun?
Called my mother, said I love her
Had another and another one
Where was anyone at the start of this
thing?
Hold that gold up over your shoulder
All I needs a place to grieve
Oh, it’s for the best you didn’t listen
It’s for the best we get our distance (oh
oh woah oh)
It’s for the best you didn’t listen
It’s for the best we get our distance
Oh lord, I feel alive
I've gone and saved my soul
If all that you read is everything you
believe
Then let go, then let go, then let go
Now I’m over my head
I am the city I’m from
my arm
Oh, I know, I can’t believe
That I'd let it get to me
Good to know I won’t become
Everything I’m afraid of
Mama don’t cry
So full of love and light
I was lost among the pavement
Lower than the basement
And I couldn’t stand to smile
I thought of taking my own life
But mama don’t cry
I found songs among the tragic
Hung my hat on sadness
Mom, I think they’re trying to keep the
But mom, I think I’m ready to free this
La -Di - Da, La -Di - Da, La -Di - Da
Look out, look out!
Examples of lyric cards as a point of sale items.
Songs are taken from Grand Romantic by Nate Ruess.
All designs c Kylie Russell with images sourced from
pixabay, gratisography and rgb stock.
Front view
Back view

GREAT BIG STORM
Because we’re
Holding our own in a great big storm
It’s a great big storm and we’re holding our own
I’ve been lost in this maze
Losing love, losing friends
Losing faith in chemicals
Asleep above the stars
I watch my mother cry
Father Time is catching up
I keep the phone by my side
To the TV light and it sings
Oh ooo whoa oh
One day the sun will break into the room
Because we’re holding our own in a great big storm
We won’t let go
Oh no I can’t believe
Everything falling down around me
But now we’re holding our own
And won’t let go
Broken hearts broken homes and broken bones
Secret love let me go
Through mistakes that I can’t change
Because there’s beauty in every sin
Every single black eye
Has some blue like the moon just before the sun shines
No I don’t believe in all the things that they preach
And I just know you’re smiling at me
Oh ooo whoa oh
One day I’m gonna make this up to you
I can’t stand myself
And all the curse words that fall from my mouth
Or my legs as they run from the ones here to help
But I just woke up with you next to me
Some new air to breathe
And a belief that it’s all gonna be alright
GRAND ROMANTIC
And I, I just wanted you so bad
I don't know where I'm going
I don't know who to trust anymore
One thing's for sure: that I can't fall asleep without you next to me, babe
Mmm, I'm a mess
Hey, I, hey, I
You know I wanted you bad, baby
Hey
Hey
Hey, hey
I, I just wanted you so bad
Hey, hey
I, you know I wanted you so bad
You know I want you so bad, bad, bad, bad
Bad, bad, bad
Bad, bad, bad, bad, bad, bad, hey
Always tragic broken bones
Karma, leave these kids alone
Always tragic broken bones
Karma, leave these kids alone
IT ONLY GETS MUCH WORSE
I was born before the storm
My mother placed a dozen thorns
The "sorry"s and the "take it back"s
Lay silent in her folded hands
And head to headstone I just danced
Oblivious to consequence
As a mourning sank into the ground
The highest branch
I sought it out, oh
I didn't mean to let it go
I didn't mean to bruise
But I lost control
And what she said to me
All your love
May fade away
All you'll become
May all go to waste
So I can't stand
To hear you say it hurts
When it only gets much worse
It only gets much worse
Oh you caught me come to life
The moment when
Your eyes met mine
And from your bed, the sun came in
But years of this and used to it
The neon lights they called me in
Her eyes like yours
I didn't mean to let you go
I didn't mean to bruise
But I lost control
What didn't mean a thing
Destroyed us both
Darling
All your love
May fade away
All you'll become
May all go to waste
So I can't stand
I couldn't quite believe
The ways to pull me down
And take its toll
I survived
The laws of gravity
These jaws of brevity
I will not let them sink their teeth
Into my soul
Whoa-oh
All my love
May fade away
All I'll become
May all go to waste
So I can't stand
Hear and say it hurts
All our love may fade away
All we'll become
May all go to waste
So I can't stand
TAKE IT BACK
Well we're just two ships passing through
the night
Two lost lonely people inside
Or get away
Your eyes don't look close to mine
You've seen what you've been
And you mean what you say
And you say what it is
Just take it back
Take it back
What we had
Take it
These days turn so lonely tonight
I wanna kiss your lips and get away
And these days get so lonely in May
I try so hard to make what I can't seem to
say
And these days get so far away
And I want what I can't say
So take it back
Oh, it's gonna come a day
Oh, it's gonna come a day
So take it back
Take it back
So take it back
Take it, no, no, no
Well we're just two ships passing
through the night
Two lost lonely people inside
I wanted your touch, but you can't feel
So I (try) try to get away
Oh, why did I stay?
man
That these days, they don't go where
they go
And I can't feel my hands anymore
So take it back
Take it back
What we had
Take it back
Just take it back
Take it back
What we had
Just take it, just take it
Just take it back
Front view
Back view

Seperate promotional item.
Nate Ruess promotional mug
Mug design c Kylie Russell

I D E N T I T Y A N D S I G N A G E

P O R T F O L I O
BRETT WHITELY OR MARGARET OLLEY
A creative, attractive signage can help a business stand apart
from the competition. A good looking graphically designed
sign can also serve as a type of silent salesperson for a
business. Exterior signs not only draw attention to a business
or event, but it can also help differentiate it from others on the
street and attract a larger audience.
I D E N T I T Y A N D S I G N A G E
W h i t l e y
G A L L E R Y E X H I B I T I O N
Pantone 10266
Pantone 9384 C
Pantone 10109 C

Sign Construction Drawing
Design c Kylie Russell

W h i t e l e y
G A L L E R Y E X H I B I T I O N
Photo from: http://www.sl.nsw.gov.au
Logo and sign design c Kylie Russell

C
Ladies Toilet Babies Change Room
Mens Toilet Wheelchair Access
Suite of Icons for a Gallery
c Kylie Russell

Public Phones Cafe
Bookshop Lifts
c Kylie Russell

P O R T F O L I O
TWO OUT OF FOUR COMBO
In almost every design, the ultimate aim is to get viewers to
connect with your work. A good design must have elements of
appeal and effectiveness to be pleasurable and memorable for
the viewer.
By combining these ideas and using strong visual cues that tie
to the right emotions you can develop a design that works in
the right way. It will have visual appeal and evoke emotional
connections.
The driving force behind all our decisions is emotion; it makes
us human and defines who we are and how we react to differ-
ent situations.
C R O W D
Animal
Rescue
Pantone Neutral Black C
Pantone Orange 021 C

hELP ME !
DONATE NOW
www.animalshelter.com.au
VOLUNTEER
At the Tasmanian Animal Resue Centre we rescue and rehome all types of animals and we
are always looking for volunteers. As a non-profit association we are always in need of
volunteers to help us reach our goals of saving abused and neglected animals. There are a
number of ongoing tasks that we always need support in and if you think you could help
out in any way, big or small, then we would be delighted to hear from you.
Dog of the week
Please give me a second chance.....
Mia is a six year old cavalier king charles spaniel and is
looking for a loving family to adopt her. A gorgeous, friendly
girl who loves attention and where I can be part of the
family.
Minty is a ragdoll cross and waiting to be rehomed.This little
madam loves to play and gets along well with other cats.
With plenty of love, she will show that she is an affectionate
and loyal companion with loads of personality.
Cat of the week
Animal
Rescue
Home Adoptions Campaigns Contact Us

www.animalshelter/live-export.com.au
Animal
Rescue
Home Adoptions Campaigns Contact Us
LIVE EXPORT
SPEAK OUT!
TAKE ACTION
ENOUGH IS ENOUGH
Year after year, the federal government has allowed tens of thousands of Australian
animals to be exported during the Festival of Sacrifice knowing many of these animals
would face brutal and horrific street slaughter.
This cruelty would not occur if these sheep were processed here in Australia to local
standards. Australia MUST transition away from live exports to a meat-only trade, or else
these horrific scenes will continue.
It’s time for all Members of Parliament to recognise this cruelty is continuing and finally say
ENOUGH IS ENOUGH.
Write to your local MP and demand that
they address this issue:
Enter your postcode
Start by entering your postcode

P U P P Y
M I L L S
W H AT YO U N E E D TO K N O W
I N H U MA N E B R E E D I N G
I t c a n b e h a rd to re s i s t t h e c u te p u p p i e s a n d k i t te n s fo r s a l e i n p e t- s h o p
w i n d ows. B u t a c l o s e r l o o k i n to h ow t h e s e s to re s o b t a i n a n i m a l s re ve a l s a
s ys te m i n w h i c h t h e h i g h p r i ce t h a t co n s u m e r s p ay fo r “ t h a t d o g gi e i n t h e
w i n d ow ” p a l e s i n co m p a r i s o n w i t h t h e co s t p a i d by n o t j u s t t h e a n i m a l s w h o
a re s o l d i n p e t s to re s b u t a l s o t h e a n i m a l s w h o a re fo rce d to p ro d u ce l i t te r
a f te r l i t te r i n o rd e r to s u p p l y t h e s e s to re s. R i g h t n ow, d o g s a n d p u p p i e s a re
t ra p p e d i n h o r r i f y i n g co n d i t i o n s. Tre a te d a s co m m o d i t i e s, t h e y a re d e n i e d
t h e l ove a n d c a re t h e y d e s e r ve.
M a ny p o o r d o g s u s e d fo r b re e d i n g l i ve a l i fe o f co n fi n e m e n t i n r u s te d
c a g e s fi l l e d w i t h f a e ce s a n d m a g g o t s. Wi t h n o a cce s s to ve te r i n a r y
c a re, t h e y e n d u re c h ro n i c a i l m e n t s a n d p a i n f u l l y m a t te d f u r. Th e y a re
d e n i e d f re s h a i r, s u n l i g h t , t h e f re e d o m to fe e l gra s s u n d e r t h e i r fe e t
a n d t h e h u m a n co n t a c t t h e y s o d e s p e r a te l y ye a r n fo r.
- A n i m a l We l f a re Le a g u e N S W
W H AT I S A P U P PY M I L L ?
A l l a c ro s s Au s t r a l i a d o g s a re b e i n g co n fi n e d to
c r u e l p u p py f a r m s ( a l s o k n ows a s a p u p py
f a c to r y o r p u p py m i l l ) a n d t re a te d a s n o t h i n g
m o re t h a n b re e d i n g m a c h i n e s, u s e d to p ro d u ce
p u p p i e s fo r p ro fi t . Th e s e f a c i l i t i e s o p e r a te
u n d e r co n d i t i o n s t h a t f a i l to m e e t t h e d o g s’
b e h av i o u r a l, s o c i a l a n d / o r p hys i o l o gi c a l n e e d s.
Pu p p i e s f ro m t h e s e f a c i l i t i e s c a n s u ffe r f ro m
d i s e a s e s a n d a c u te a n d c h ro n i c co n d i t i o n s a n d
m ay a l s o d e ve l o p b e h av i o u r a l d i ffi c u l t i e s d u e
to t h e co n d i t i o n s t h e y we re e x p o s e d to. Pu p py
f a r m s a re u s u a l l y l a rg e - s c a l e co m m e rc i a l o p e r -
a t i o n s, b u t i n a d e q u a te co n d i t i o n s m ay a l s o
e x i s t i n s m a l l vo l u m e b re e d i n g e s t a b l i s h m e n t s
w h i c h m ay o r m ay n o t b e r u n fo r p ro fi t .
Pu p py f a r m s p ro d u ce a l l k i n d s o f p u p p i e s
fo r s a l e, p u re b re d s, c ro s s b re d a n d
m i xe d - b re e d d o g s, s o yo u c a n n o t j u d g e
w h e t h e r a d o g h a s b e e n b re d i n a p u p py
f a r m b a s e d o n t h e b re e d o r t y p e o f d o g.
U n d e r c u r re n t re g u l a t i o n s, t h e o n l y w ay
fo r a b u ye r to k n ow fo r s u re i s to v i s i t t h e
p l a ce i n w h i c h t h e p u p p i e s we re b re d.
B R E E D I N G R E CO R D S

P O R T F O L I O
B U S I N E S S C A R D
V E C T O R A R T I S T
kyliear71@bigpond.com
0409 855 229
Kylie Russell Graphic Design
linkedin.com
KYLIE RUSSELL

P O R T F O L I O
R E S U M E
V E C T O R A R T I S T
0409 855 229
Kylie Russell Graphic Design
linkedin.com
KYLIE RUSSELL

T: 0409 855 229
E: kyliear71@bigpond.com
22 Mersey Main Road
Spreyton
KYLIE
RUSSELL
Branding and Identity
Print and Promotional Material
Advertising and Marketing Strategies
Copywriting
Social Media
Graphic Design
Photography
PERSONAL INFORMATION
Kylie Russell
0404 855 229
22 Mersey Main Road Spreyton
EMPLOYMENT HISTORY
CSE Tasmania
Personal assistant to civil engineer 2010 - Present
Anderson Morgan Pty Ltd/Workspace Business
Centre
Receptionist and personal assistant
to building manager
2008
CERTIFICATES
Cert III Business Administration BSB 30107
Tasmanian Polytechnic Academy
Cert III eBusiness Tasmanian Polytechnic Academy
Cert II Teachers Aide
Responsible service of alcohol
St John’s First Aide
EDUCATION
Batchelor of Arts - Graphic Design
Charles Sturt University, distance student
Year 11 Don College
Devonport High School
TOOLS
Illustrator
Photoshop
Indesign
Office
Outlook
Social Media
Wacom Tablet
VOLUNTEERING
Student Mentor
Charles Sturt University
2013 - present
DESIGN SKILLS

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